VAN MCNEIL WRITING SAMPLE 4 - MKESE - MOSH PARTNERSHIP PRESS RELEASE FINAL 122914 - Healthcare

FOR IMMEDIATE RELEASE: Monday, December 29th, 2014
FOR MORE INFORMATION:
MKE Sports & Entertainment PR / Media – Van McNeil, vanm@mkesports.com,
414.908.6343
Wheaton Franciscan Healthcare Vice President – Marketing, Ann Saqr,
Ann.Saqr@wfhc.org
MKE Sports & Entertainment Owner, Mike Zimmerman, mikez@mkesports.com
MKE Sports & Entertainment Senior Vice President Sales & Marketing, Joe
Zimmerman, joez@mkesports.com
Wheaton Franciscan Healthcare / MOSH & MKE Sports Forge "Unique"
Partnership in Sports Medicine.
Midwest Orthopedic Specialty Hospital (MOSH), in partnership with Wheaton
Franciscan Healthcare, will serve as the "anchor client" for what MKE Sports &
Entertainment believes will be the "new model in sports sponsorships."
“Let’s face it, most business leaders, physicians in our case, and marketing
departments struggle to directly correlate sponsorship dollars into business
results,” said Dr. Jamie O. Edwards MD, MOSH. “We are trying to close that gap
so it’s absolutely obvious."
The partnership works due to both companies' desire to create unique and
individualized care. Both place a strong emphasis on high quality customer
service and come up with groundbreaking ideas to reach successful results.
"While branding is certainly part of our strategy in an effort to make MOSH front
of mind when it comes to sports related injuries, the rubber hits the road when
our efforts create business results,” said Wheaton / MOSH Vice President of
Marketing, Ann Saqr. “It’s a marketing dream when we can show direct impact to
our efforts".
"This will be no easy task because healthcare reimbursement is complex,” said
MKE Sports & Entertainment Owner Mike Zimmerman. “But when we crack the
code on demonstrating business results via a partnership with MKE Sports, we
will have a line of potential prospects knocking at our door.”
The relationship between Midwest Orthopedic Specialty Hospital and MKE
Sports & Entertainment started a year ago using The Rock Sports Complex in
Franklin, WI, as the marketing platform, which produced compelling results and
gave way to this enhanced partnership for 2015.
MKE Sports provides powerful platforms with the MKE Wave Pro Soccer Team,
Summer Soccer Camps and a range of year round activities at The Rock Sports
Complex in Franklin, WI, that align well with Midwest Orthopedic Specialty
Hospital’s target demographic.

For more information please visit: mymosh.com or mkesports.com.
MKE Sports & Entertainment:
MKE Sports & Entertainment owns and operates professional sports team, sports complexes,
and other entertainment entities in the Midwest including The Rock Sports Complex in
Milwaukee, the Milwaukee Wave Professional Soccer Team playing in the Major Arena Soccer
League, the Rockford Aviators Baseball team (Rockford, IL) playing in the Frontier League and
the Kokomo Jackrabbits Baseball team (Kokomo, Indiana) playing in the Prospect League. For
even more information about MKE Sports & Entertainment and everything we do visit
MKESports.com
Midwest Orthopedic Specialty Hospital in partnership with Wheaton Franciscan
Healthcare:
As the premier destination for orthopedic care in the Midwest, we’re setting out to create a patient
experience unlike any other in the region. With each physician’s written endorsement, we are
uniquely committed to our patients’ health, comfort and individual orthopedic care. Patients are at
the center of everything we do. Collectively, we realize that their positive experience – both
clinically and personally – is the result of every interaction they have with each person in our
hospital. And that’s why we strive to treat patients as members of our own family by being
responsive, respectful, approachable and communicative. More at MyMosh.com
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