VAN MCNEIL WRITING SAMPLE 4 - MKESE - MOSH PARTNERSHIP PRESS RELEASE FINAL 122914 - Healthcare
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FOR IMMEDIATE <strong>RELEASE</strong>: Monday, December 29th, 2014<br />
FOR MORE INFORMATION:<br />
MKE Sports & Entertainment PR / Media – Van McNeil, vanm@mkesports.com,<br />
414.908.6343<br />
Wheaton Franciscan <strong>Healthcare</strong> Vice President – Marketing, Ann Saqr,<br />
Ann.Saqr@wfhc.org<br />
MKE Sports & Entertainment Owner, Mike Zimmerman, mikez@mkesports.com<br />
MKE Sports & Entertainment Senior Vice President Sales & Marketing, Joe<br />
Zimmerman, joez@mkesports.com<br />
Wheaton Franciscan <strong>Healthcare</strong> / <strong>MOSH</strong> & MKE Sports Forge "Unique"<br />
Partnership in Sports Medicine.<br />
Midwest Orthopedic Specialty Hospital (<strong>MOSH</strong>), in partnership with Wheaton<br />
Franciscan <strong>Healthcare</strong>, will serve as the "anchor client" for what MKE Sports &<br />
Entertainment believes will be the "new model in sports sponsorships."<br />
“Let’s face it, most business leaders, physicians in our case, and marketing<br />
departments struggle to directly correlate sponsorship dollars into business<br />
results,” said Dr. Jamie O. Edwards MD, <strong>MOSH</strong>. “We are trying to close that gap<br />
so it’s absolutely obvious."<br />
The partnership works due to both companies' desire to create unique and<br />
individualized care. Both place a strong emphasis on high quality customer<br />
service and come up with groundbreaking ideas to reach successful results.<br />
"While branding is certainly part of our strategy in an effort to make <strong>MOSH</strong> front<br />
of mind when it comes to sports related injuries, the rubber hits the road when<br />
our efforts create business results,” said Wheaton / <strong>MOSH</strong> Vice President of<br />
Marketing, Ann Saqr. “It’s a marketing dream when we can show direct impact to<br />
our efforts".<br />
"This will be no easy task because healthcare reimbursement is complex,” said<br />
MKE Sports & Entertainment Owner Mike Zimmerman. “But when we crack the<br />
code on demonstrating business results via a partnership with MKE Sports, we<br />
will have a line of potential prospects knocking at our door.”<br />
The relationship between Midwest Orthopedic Specialty Hospital and MKE<br />
Sports & Entertainment started a year ago using The Rock Sports Complex in<br />
Franklin, WI, as the marketing platform, which produced compelling results and<br />
gave way to this enhanced partnership for 2015.<br />
MKE Sports provides powerful platforms with the MKE Wave Pro Soccer Team,<br />
Summer Soccer Camps and a range of year round activities at The Rock Sports<br />
Complex in Franklin, WI, that align well with Midwest Orthopedic Specialty<br />
Hospital’s target demographic.
For more information please visit: mymosh.com or mkesports.com.<br />
MKE Sports & Entertainment:<br />
MKE Sports & Entertainment owns and operates professional sports team, sports complexes,<br />
and other entertainment entities in the Midwest including The Rock Sports Complex in<br />
Milwaukee, the Milwaukee Wave Professional Soccer Team playing in the Major Arena Soccer<br />
League, the Rockford Aviators Baseball team (Rockford, IL) playing in the Frontier League and<br />
the Kokomo Jackrabbits Baseball team (Kokomo, Indiana) playing in the Prospect League. For<br />
even more information about MKE Sports & Entertainment and everything we do visit<br />
MKESports.com<br />
Midwest Orthopedic Specialty Hospital in partnership with Wheaton Franciscan<br />
<strong>Healthcare</strong>:<br />
As the premier destination for orthopedic care in the Midwest, we’re setting out to create a patient<br />
experience unlike any other in the region. With each physician’s written endorsement, we are<br />
uniquely committed to our patients’ health, comfort and individual orthopedic care. Patients are at<br />
the center of everything we do. Collectively, we realize that their positive experience – both<br />
clinically and personally – is the result of every interaction they have with each person in our<br />
hospital. And that’s why we strive to treat patients as members of our own family by being<br />
responsive, respectful, approachable and communicative. More at MyMosh.com<br />
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