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Contents<br />

PREFACE<br />

INTRODUCTION by Terry N. Clark<br />

1. Sociology<br />

2. Economics and Sociology<br />

3. Sociology, Social Psychology, and Sociologism<br />

4. A Debate with Emile Durkheim<br />

I. THE NATURE AND SCOPE OF SOCIOLOGY<br />

5. Basic Principles<br />

6. Invention<br />

7. Opposition<br />

II. GENERAL PRINCIPLES OF SOCIOLOGY<br />

8. Logical Laws of Imitation<br />

9. Extra-Logical Laws of Imitation<br />

10. Processes of Imitation<br />

III. THE LAWS OF IMITATION<br />

11. Belief and Desire<br />

IV. PERSONALITY AND ATTITUDE MEASUREMENT<br />

12. Empirical Bases of Sociological Theory<br />

13. Quantification and Social Indicators<br />

14. The Origins and Functions of Elites<br />

V. METHODOLOGY, METHODS, AND QUANTIFICATION<br />

VI. SOCIAL STRATIFICATION<br />

15. Criminal Youth<br />

16. The Public and the Crowd<br />

VII. SOCIAL CONTROL AND DEVIANCE<br />

VIII. COLLECTIVE BEHAVIOR<br />

17. Opinion and Conversation<br />

BIBLIOGRAPHY<br />

NOTES<br />

IX. PUBLIC OPINION, MASS COMMUNICATIONS, AND PERSONAL INFLUENCE

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