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01.05.2017 Views

How do you know when a story is right for you? I’ll mention the idea to my wife, and she’ll say, “Ah, that’s horseshit.” And I’ll get all defensive and argue with her, “ No it’s not, and the reason it’s not horseshit is . . . !” That’s when I know I’m hooked. It grows on me to the point where I start telling the story to people over and over again. Do you prefer generating ideas or taking assignments from editors? Some of my best stories have been other people’s ideas. For example, Lee Eisenberg, then the editor of Esquire, sent me out to do a profile of Ted Williams, who was famous for not cooperating with writers. Editors tend to call me with the stories that they can’t get done otherwise. There’s a certain kind of story that gets a reputation for being impossible. Great stories where the conventional wisdom is that they simply can’t be done. Like, “Ted Williams won’t talk to anybody!” or “Joe DiMaggio is completely unknowable!” or “Nobody can get inside national politics today because the process has been so sanitized.” But there are a few editors who have a feeling that perhaps these “impossible” stories could be done if they could just get a writer who was stubborn enough. They know that if they get me really going on the idea . . . well, I just can’t come home without it! It might take years, but I’ll eventually get it. So you’re the “go-to guy” when an editor needs a home run? I guess, although sometimes I wish they’d send me a few singles or doubles. I could sure use more frequent paychecks. Is it the same with book assignments? Yes, that’s what happened with my Joe DiMaggio biography. My editor, David Rosenthal at Simon & Schuster, had been trying to get DiMaggio to write a book for years. He’d written him letters, done research in the library about Joe’s life so that he could really talk to him. And Joe was the way Joe always was. He was polite and said “no” because there wasn’t enough money in it for him. I had just finished What It Takes and was looking around for another book. I told David that the only two things I know anything about are politics and baseball. So he said, “I’ll tell you the baseball story that nobody can do, and it’s the only baseball story out there worth doing.” That hooked me. Is that what happened with What It Takes? Sort of. I wanted to answer a fundamental question I had about American politics. I would watch the candidates on TV and they looked like nobody I knew—and not in a good way. They looked stiff and removed. Rehearsed, although not well-rehearsed. They looked like they were bound up in a million thoughts and doubts.

Now I’ve known a lot of politicians from when I worked for The Baltimore Sun, and that’s not how those guys are. And all these presidential candidates had once been city councilmen and state reps and congressmen themselves, just like the folks I knew. So I knew that something had happened to them on the way to the presidential campaign. And I wanted to know what that something was. That was the question I wrote What It Takes to answer for myself. How did you have the confidence to write such an ambitious first book? I had read all the presidential election books: Germond and Witcover, the Teddy White books, Dasher by Jim Wooten, and An American Melodrama by three London Sunday Times reporters Harry Evans sent to America to write a minute-by-minute account of the 1968 election. That was a really wonderful book. And it seemed to me I could do something like that today. So I called up my friend and ex-boss Jim Naughton, a veteran reporter who had covered the Carter campaign and administration for The Baltimore Sun and worked at The New York Times before that. I asked him, “Naughton, can this be done?” And he said, “Yes, but here is how you have to do it: you get in the plane, and when they come to you for your interview slot you say, ‘You know what? I don’t really need to interview the candidate. But, hey, would you mind if I just sat there while he does all the other interviews?’ ” You don’t ask any questions? Not one. I’d sit there for the first day, and the second day, and the third day, and on and on. And sooner or later, the candidate is going to get so comfortable with my being there that he will lean over to me after one of the interviews and say, “Damn, I fucked up that agriculture question again!” And at that moment I’ve moved from my side of the desk to his side of the desk. That’s the judo move I try to pull off: using his power to throw him where I want him to go. I’m always trying to be on his side of the desk. If I come in with my notebook and my list of questions, then I’m just another schmuck with a notebook and questions to be brushed off with the “message of the day,” or whatever form of manipulation is in vogue. But if I don’t have any questions—except for the basic one of What the Hell is Going on Here?— and I’m willing to hang around forever trying to see the world from his side of the desk, then I become something else entirely. Is this “non-interview” interview technique effective? Well, I can tell you what’s not effective. I’ve been interviewed a lot during book tours, and I see how newspaper people, in particular, do it. They’ll ask you a question. And as you start to talk they bend their heads to their notebooks and try to get down every word. They barely look at you again for forty-five minutes. Now that’s entirely the wrong way to get any sense of anybody! How do you conduct interviews?

Now I’ve known a lot of politicians from when I worked for The Baltimore Sun, and that’s not<br />

how those guys are. And all these presidential candidates had once been city councilmen and state<br />

reps and congressmen themselves, just like the folks I knew. So I knew that something had happened<br />

to them on the way to the presidential campaign. And I wanted to know what that something was.<br />

That was the question I wrote What It Takes to answer for myself.<br />

How did you have the confidence to write such an ambitious first book?<br />

I had read all the presidential election books: Germond and Witcover, the Teddy White books,<br />

Dasher by Jim Wooten, and An American Melodrama by three London Sunday Times reporters Harry<br />

Evans sent to America to write a minute-by-minute account of the 1968 election. That was a really<br />

wonderful book. And it seemed to me I could do something like that today.<br />

So I called up my friend and ex-boss Jim Naughton, a veteran reporter who had covered the Carter<br />

campaign and administration for The Baltimore Sun and worked at The New York Times before that. I<br />

asked him, “Naughton, can this be done?” And he said, “Yes, but here is how you have to do it: you<br />

get in the plane, and when they come to you for your interview slot you say, ‘You know what? I don’t<br />

really need to interview the candidate. But, hey, would you mind if I just sat there while he does all<br />

the other interviews?’ ”<br />

You don’t ask any questions?<br />

Not one. I’d sit there for the first day, and the second day, and the third day, and on and on. And<br />

sooner or later, the candidate is going to get so comfortable with my being there that he will lean over<br />

to me after one of the interviews and say, “Damn, I fucked up that agriculture question again!”<br />

And at that moment I’ve moved from my side of the desk to his side of the desk. That’s the judo<br />

move I try to pull off: using his power to throw him where I want him to go. I’m always trying to be<br />

on his side of the desk. If I come in with my notebook and my list of questions, then I’m just another<br />

schmuck with a notebook and questions to be brushed off with the “message of the day,” or whatever<br />

form of manipulation is in vogue.<br />

But if I don’t have any questions—except for the basic one of What the Hell is Going on Here?—<br />

and I’m willing to hang around forever trying to see the world from his side of the desk, then I<br />

become something else entirely.<br />

Is this “non-interview” interview technique effective?<br />

Well, I can tell you what’s not effective. I’ve been interviewed a lot during book tours, and I see<br />

how newspaper people, in particular, do it. They’ll ask you a question. And as you start to talk they<br />

bend their heads to their notebooks and try to get down every word. They barely look at you again for<br />

forty-five minutes. Now that’s entirely the wrong way to get any sense of anybody!<br />

How do you conduct interviews?

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