Golden Times May/June 2017

YOUR BEAUTY CHOICES by Michele Duke
My skincare and makeup
workshops are a fascinating mix
of women from different backgrounds
and with different lifestyles. Every
person has unique skin and I am
fascinated to hear about how they
choose their skincare products. Some
have a long-standing loyalty to a
particular brand, some select on price,
and others are swayed by the promises
offered by the advertising. When I ask
“what difference is it making to you?”
the reaction is interesting. Almost
nobody mentions that it has made a
significant, visible difference. A typical
response is “it suits my skin”. When I
dig a bit deeper I find that they often
mean “it doesn’t upset my skin”. Some
are still using the same skincare after
twenty years because they are so afraid
of adverse reactions to other brands.
It seems to me that our expectations
are so low we don’t look for products
that deliver a genuine result, we accept
any that don’t actually hurt!. (And,
of course, we have no idea what long
term effects they might be having on
our body.)
Don’t you think it’s time we started
raising our expectations? If we really
are “worth it” why shouldn’t we
demand products that actually deliver.
I do know we are unlikely to find it on
the counter of our local supermarket
or pharmacy, where mineral oils,
parabens, synthetic dyes and
fragrances and other junk proliferate.
It took me a long time to find a
range that delivered real results I can
actually see and feel, at a price I was
prepared to pay, and I’m now a raving
fan and love sharing my finds with
others at my workshops and events.
Ok, I’ll get off my soapbox now and
offer you a little “spring-cleaning”
challenge. Open up your cabinets and
drawers and pull out all the cosmetics
you possess. Creams, lotions, makeup,
bath products, everything. Spread
a big towel on the bed and lay them
all out. Once you’ve got over the
sheer volume you’ve managed to
accumulate, sort them into three
piles. (1) I love it, use it all the time
and know it makes a real, visible
difference. (2) It’s Ok. I use it because
I have it but not sure it’s right for me
/ doing anything useful. (3) Not sure
why I bought this. I don’t use it but
I keep it just in case / because it was
expensive.
I’ve done this exercise with friends
and pile number one is always the
smallest – by a long way. My advice:
get a black bag and throw away
everything in pile number three. No
matter how much it cost, how long
you’ve had it, or how pretty it looks,
chuck it. (By tomorrow you’ll have
forgotten you ever had it!) Then go
through your second pile and sort it
again into two – keep items you are
going to use in the next month and
toss out the rest. You’ll be left with a
collection you treasure and enjoy. As
you use your “capsule collection” try
to work out what you like about each
product so when you come to replace
it, you know what you’re looking
for and won’t be swayed by empty
promises and false special deals.
xxx
I am Michèle Duke and I help
women look and feel fabulous.
Come along to one of my make-up
or skin care workshops or a personal
styling session to learn how to look
your best. They’re free, informal and
lots of fun.
Call me on 07801 621310 for more
details. Check out my website at
www.micheleduke.co.uk for more
tips and ideas.
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