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THREE LAYERS TO THE ZAPATISTA MOVEMENT<br />
In retrospect, Mexico and Chiapas were ripe for social netwar in the early 1990s.<br />
Mexico as a whole—its state, economy, and society—was (and still is) in a deep,<br />
difficult transition. Traditional clannish and hierarchical patterns of behavior continued<br />
to rule the political system. But that system was beginning to open up. Presidents<br />
Miguel de la Madrid (1982–1988) and Carlos Salinas de Gortari (1988–1994) had started<br />
to liberalize the economy and, to a much lesser degree, the polity. Mexico was<br />
beginning to adapt to modern market principles. And independent civil-society actors,<br />
including a range of NGOs, were beginning to gain strength and to challenge the<br />
government for lagging at democratization and for neglecting social welfare issues. 1<br />
Meanwhile, Chiapas, once an isolated backwater on Mexico’s southern border, was<br />
becoming awash with outside forces. It was still characterized by tremendous, age-old<br />
gaps between the wealthy and impoverished—kept wide by privileged landowners who<br />
ran feudal fiefdoms with private armies, by dictatorial caciques (local bosses), and by<br />
the plight of poor indigenas (indigenous peoples) who wanted their lives improved and<br />
their cultures respected. Mexico’s neoliberal economic reforms, especially those<br />
instituted by the Salinas administration, made matters much worse for many indigenas,<br />
and that set the stage for the organization and rise of the EZLN. 2<br />
Local economic and social conditions are important, but more to the point for this<br />
chapter is that Chiapas was increasingly subject to a plethora of transnational<br />
influences. During the 1980s, it became a crossroads for NGO activists, Roman Catholic<br />
liberation-theology priests, Protestant evangelists, Guatemalan refugees, guerrillas from<br />
Central America, and criminals trafficking in narcotics and weapons. These<br />
transnational forces were stronger and more distinctive in Chiapas than in two other<br />
nearby states—Oaxaca and Guerrero—that have been likely locales for guerrilla<br />
insurgencies. Transnational NGOs, notably those concerned with human-rights issues,<br />
were showing far more interest in conditions in Chiapas, and they had better<br />
connections there (mainly through the diocese and related Mexican NGOs in San<br />
Cristóbal de las Casas) than they did in Guerrero or Oaxaca. 3 This helps explain why<br />
Chiapas and not another state gave rise to an insurgency that became a netwar in 1994.<br />
How, then, did network designs come to define the Zapatista movement? They evolved<br />
out of the movement’s three layers, each of which is discussed below:<br />
• At the social base of the EZLN are the indigenas from several Mayan language and<br />
ethnic groups. This layer, the most “tribal,” engages ideals and objectives that are<br />
very egalitarian, communitarian, and consultative.<br />
• The next layer is found in the EZLN’s leadership—those top leaders, mostly from<br />
educated middle-class Ladino backgrounds, who have little or no Indian ancestry and<br />
who infiltrated into Chiapas to create a guerrilla army. This was the most