Open Air Business April 2017

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GLAMPSITES our self-build system. Having built quite a few huts, we’ve used our knowledge to pre-prepare the elements which need specialised equipment or components, but apart from that, it’s all down to the customer and their skills (which can be anything from basic carpentry to fullyfledged builder). A self-build option allows the customer not only to save money, but also enables them to add their own personal touch every step of the way. What is the estimated return on investment of your product? The key thing is to remember that generally what you project is what you will bring in. So, if you want to attract families at certain times and couples at others, then we advise customers to think about using PR. We use Niche Brands, who work with customers running glamping business to ensure that websites, PR and adverts are relevant to the people the business wants to attract at the right times. We advise that PR will be instrumental to business success and that businesses should see things changing and improving with a PR boost within three to six months. Promotion of a business is key and you need to know what will set you apart from the competition. The key to PR for glamping businesses is getting your brand out there and raising your profile, which in turn should see an increase in awareness, enquiries and ultimately occupancy. Please mention a glampsite that has installed your product The high-end Dimpsey hut in Somerset is one of Blackdown’s finest Turnkey huts. Emma Warren set up her glamping business in 2014 and has created the Dimpsey hut as the ultimate in a high-end glamping retreat, which is now an award winning glamping site. Emma has designed it to ensure that guests feel like they are in a luxury hotel. Dimpsey is 18 feet long and contains a double bed, seating, kitchen area and a bathroom with shower and flushing toilet. Dimpsey now also has a hot tub and garden oven in the outdoor area and Emma has created an idyllic retreat for couples. Philip Ternouth, sales manager Camping Snug 01208 850376 www.campingsnug.co.uk How can pod accommodation benefit a glampsite? For the site owner, a fully insulated structure means all year-round use. Our pods are low maintenance and set up ready to go. It also means no taking down of wet tents and drying before storing. For guests, there is no wind whip or flapping to keep them awake, no waking with the early dawns of the long days of summer, more privacy and security, and a guaranteed dry place should the weather get a little damp. What is the USP of your product Complete self-contained glamping, low maintenance, and yearround rental potential. How can your product be customised or made bespoke? The Star Pod is modular - we can build any size depending on the customer’s specification. We have built an H-Shaped Star pod to accommodate workers at a famous festival. What options do you have for small, medium and large budgets? Our smallest Camping Snug starts at 4.2m, which can accommodate two adults easily. For medium budgets a 6m standard pod gives you more room. Our star pod is the largest we supply off the shelf. We can supply larger bespoke pods - the only limit is your imagination and size of wallet. What is the estimated return on investment of your product? The Star Pods will pay for themselves in one to three years, depending on site location and length of season. Our Star Pods have a life expectancy of 25 years plus. Each pod has a potential to earn over £15,000 per annum. Please mention a glampsite that has installed your product The owner of Trecombe Lakes in Falmouth (www.trecombe-lakes. co.uk) helped design the Star Pod. The site has steadily grown over the years and now offers seven Star Pods in an idyllic Cornish location. Their season gets longer and longer each year. This year they were fully booked over the Christmas holidays, which speaks volumes about the build quality and insulation that is used in our Star Pod. They have been fully booked every weekend since Christmas and are now looking forward to another busy season. They have just taken delivery of their latest addition. 44 WWW.OPENAIRBUSINESS.COM
Picture these on your site...Now call us 020 3773 3101 One-nightstand.co.uk WWW.OPENAIRBUSINESS.COM 45
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