Open Air Business April 2017
The UK's outdoor hospitality business magazine for function venues, glampsites, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glampsites, festivals and outdoor events
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FUNCTION VENUES<br />
KATE NIELEN<br />
ABOVE Mr and Mrs chairs by Couture Chairs, wicker heart by<br />
Elite Hire, heart and guest chair styling by Beautiful Bows and JF<br />
Flowers.<br />
Greenery<br />
Trend Alert<br />
A heads up to savvy venues - be aware of Pantone’s<br />
colour of <strong>2017</strong>, says Kelly Chandler<br />
WEDDING TRENDS CHANGE constantly<br />
and the most successful and endlessly<br />
popular venues keep up to date with<br />
trends and fashions, and make smart<br />
choices as to where to adopt and<br />
incorporate them into their offer.<br />
This article is about the trend for<br />
‘Greenery’ (somewhat appropriate for<br />
<strong>Open</strong> <strong>Air</strong> <strong>Business</strong> readers' locations<br />
don’t you think?). Pantone named<br />
‘Greenery’ as their colour of <strong>2017</strong><br />
shortly before the start of the year.<br />
You might say so what? – we leave<br />
the creative part of a wedding to the<br />
bride or her/our team of suppliers<br />
such as florists, cake designers and<br />
more. That’s most definitely true in<br />
many cases, but the smart money is<br />
on venues and their teams who work<br />
the latest trends subtly into their own<br />
offerings from the initial point of client<br />
contact and beyond.<br />
While the latest colour trend<br />
(whether it’s ‘Greenery’ or not) may<br />
not appeal to all, potential couples are<br />
very style conscious and very aware of<br />
trends – studying Pinterest is a rite of<br />
passage for every newly engaged (or<br />
even pre-engaged) bride.<br />
Pantone describe greenery as ‘a<br />
fresh and zesty yellow-green shade’,<br />
which is not to everyone’s taste. For<br />
some couples, greenery will only ever<br />
make an appearance within a bouquet,<br />
buttonhole or in a table centrepiece,<br />
and for others it may never feature at<br />
all. But there will be those who want to<br />
go the whole hog and follow this trend<br />
for <strong>2017</strong> and 2018 by making their<br />
wedding spaces foliage filled and lush.<br />
Considering that it’s sensible to use a<br />
venue’s backdrop as a natural scene<br />
setter, for those of you surrounded by<br />
fields, woods and green landscapes<br />
you really won’t need to do that much<br />
to go ‘green’.<br />
So how can you further adopt greenery<br />
into your venue’s offering to show an<br />
understanding of trend-aware clients?<br />
› Use your natural location to its<br />
best effect – if you put up temporary<br />
structures, make sure you site them<br />
to not only show their best side but<br />
to also show your landscape in its<br />
very best light. Don’t position them<br />
too close to buildings if you can, look<br />
at gaining height and vantage points<br />
and consider the visual perspective of<br />
KATE NIELEN<br />
KATE NIELEN<br />
ABOVE Styling by Beautiful Bows and JF Flowers.<br />
BELOW Foliage styling by Simon Nickell and tableplan flag by<br />
White Cottage Weddings.<br />
16 WWW.OPENAIRBUSINESS.COM