Thesis
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Purpose of the Project<br />
In order to explore the importance of online branding and social media in the restaurant<br />
industry, this thesis will apply concepts from the literary analysis to Hennessey’s Tavern<br />
Inc.<br />
The purpose of this project is to present research and create a campaign based upon<br />
these findings that will help Hennessey’s Tavern Inc. improve its online presence and<br />
social media, starting with its 10 Hennessey’s Tavern locations.<br />
The deliverables and research will provide Hennessey’s Tavern Inc. with a detailed audit<br />
of its current brand and ways in which it can be improved.<br />
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