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Kima, S., Kohb, Y., Chaa, J., & Leec, S. (2013, June 28). Effects of social media on firm value for U.S. restaurant companies. International Journal of Hospitality Management. Kima, W. G., Lib, J. (., & Brymerb, R. A. (2015, August 30). The impact of social media reviews on restaurant performance: The moderating role of excellence certificate. International Journal of Hospitality Management. Kwok, L., & Yu, B. (2012, September 24). preading Social Media Messages on Facebook An Analysis of Restaurant Business-to-Consumer Communications. Cornell Hospitality Quarterly. LaForet, S. (1994). Managing brand portfolios: how the leaders do it. Journal of advertising research, 64. National Restaurant Association. (2015, September 15). Infographics. Retrieved from National Restaurant Association: http://www.restaurant.org/News- Research/Research/Infographics National Restaurant Association. (2015, September 15). State Statistics. Retrieved from National Restaurant Association: http://www.restaurant.org/News- Research/Research/State-Statistics National Restaurant Association. (2017, January 1). Mapping the Technology Landscape . Retrieved from National Restaurant Association: http://www.restaurant.org/News-Research/Research/Mapping-the-Technology- Landscape National Restaurant Association. (2017). Restaurant Industry Tracking Survey: Regional and State Reports. National Restaurant Association. National Restaurant Association. (2017, January 1). Restaurant Performance Index. Retrieved from National Restaurant Association: http://www.restaurant.org/News-Research/Research/RPI National Restaurant Assosiation. (2017, February 1). Facts at a Glance. Retrieved from National Restaurant Assosiation: http://www.restaurant.org/News- Research/Research/Facts-at-a-Glance NoSmoke.org. (2014, September 12). Americans for Nonsmokers' Rights, California. Retrieved from NoSmoke.org: http://no-smoke.org/goingsmokefree.php?id=127 80
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Page 1 and 2:
The Importance of Online Branding a
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Background 3
Page 5 and 6:
About Hennessey’s Tavern Inc.: Cl
Page 7 and 8:
• On average, an American will ea
Page 9 and 10:
Purpose of the Project In order to
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Research Report 11
Page 13 and 14:
that these contribute to customers
Page 15 and 16:
Each social media platform has beco
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The other advantage to having stron
Page 19 and 20:
Centralization Versus Decentralizat
Page 21 and 22:
SWOT Analysis Strengths: -Friendly
Page 23 and 24:
Financial growth would allow Hennes
Page 25 and 26:
minimum wage will increase for empl
Page 27 and 28:
Marijuana Act (California Restauran
Page 29 and 30: Figure C: U.S. restaurant industry
Page 31 and 32: provide Hennessey’s Tavern Inc. w
Page 33 and 34: Figure F shows Hennessey’s Tavern
Page 35 and 36: Figure K: Facebook social tab on He
Page 37 and 38: It should be noted that the Redondo
Page 39 and 40: Figure P provides an example of the
Page 41 and 42: Figure T: Recent Facebook post from
Page 43 and 44: Figure W: Facebook interaction metr
Page 45 and 46: Marketing: Marketing for Hennessey
Page 47 and 48: The Redondo Beach Hennessey’s Tav
Page 49 and 50: Primary Research In order to better
Page 51 and 52: Hermosa Beach Location: Visit 1: Sa
Page 53 and 54: Q: Where do you see the business in
Page 55 and 56: Q: What is the biggest difference a
Page 57 and 58: Campaign Proposal 57
Page 59 and 60: Strategies and Tactics Strategy 1:
Page 61 and 62: Creating the Hennessey’s Tavern C
Page 63 and 64: The main corporate account should b
Page 65 and 66: Timeline The following implementati
Page 67 and 68: Objective 2: Launch a more user-fri
Page 69 and 70: Measure Online Growth: Utilize vari
Page 71 and 72: Deliverables Figures C1 through P1
Page 73 and 74: Figure G1: The new Carlsbad locatio
Page 75 and 76: Figure J1: The new Fan Sign Up sect
Page 77 and 78: Figures Q1 and R1 are examples of n
Page 79: http://www.ccsenet.org.ezproxy1.lib
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