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Contact Info: Corporate Office 1845 S. Elena Ave, #300 Redondo Beach, CA 90277 Telephone: (310) 540-2274 Fax: (310) 316-2534 http://hennesseystavern.com/ Logo: Competitors: According to Sharon Rich, Hennessey’s Tavern Inc.’s head of marketing, the biggest competition for the Hennessey’s Tavern locations are new restaurant concepts in the surrounding areas and American-style burger restaurants. Hennessey’s Tavern competitors are broken down further in the Situation Analysis section of this document on page 46. 8
Purpose of the Project In order to explore the importance of online branding and social media in the restaurant industry, this thesis will apply concepts from the literary analysis to Hennessey’s Tavern Inc. The purpose of this project is to present research and create a campaign based upon these findings that will help Hennessey’s Tavern Inc. improve its online presence and social media, starting with its 10 Hennessey’s Tavern locations. The deliverables and research will provide Hennessey’s Tavern Inc. with a detailed audit of its current brand and ways in which it can be improved. 9
Page 1 and 2: The Importance of Online Branding a
Page 3 and 4: Background 3
Page 5 and 6: About Hennessey’s Tavern Inc.: Cl
Page 7: • On average, an American will ea
Page 11 and 12: Research Report 11
Page 13 and 14: that these contribute to customers
Page 15 and 16: Each social media platform has beco
Page 17 and 18: The other advantage to having stron
Page 19 and 20: Centralization Versus Decentralizat
Page 21 and 22: SWOT Analysis Strengths: -Friendly
Page 23 and 24: Financial growth would allow Hennes
Page 25 and 26: minimum wage will increase for empl
Page 27 and 28: Marijuana Act (California Restauran
Page 29 and 30: Figure C: U.S. restaurant industry
Page 31 and 32: provide Hennessey’s Tavern Inc. w
Page 33 and 34: Figure F shows Hennessey’s Tavern
Page 35 and 36: Figure K: Facebook social tab on He
Page 37 and 38: It should be noted that the Redondo
Page 39 and 40: Figure P provides an example of the
Page 41 and 42: Figure T: Recent Facebook post from
Page 43 and 44: Figure W: Facebook interaction metr
Page 45 and 46: Marketing: Marketing for Hennessey
Page 47 and 48: The Redondo Beach Hennessey’s Tav
Page 49 and 50: Primary Research In order to better
Page 51 and 52: Hermosa Beach Location: Visit 1: Sa
Page 53 and 54: Q: Where do you see the business in
Page 55 and 56: Q: What is the biggest difference a
Page 57 and 58: Campaign Proposal 57
Page 59 and 60:
Strategies and Tactics Strategy 1:
Page 61 and 62:
Creating the Hennessey’s Tavern C
Page 63 and 64:
The main corporate account should b
Page 65 and 66:
Timeline The following implementati
Page 67 and 68:
Objective 2: Launch a more user-fri
Page 69 and 70:
Measure Online Growth: Utilize vari
Page 71 and 72:
Deliverables Figures C1 through P1
Page 73 and 74:
Figure G1: The new Carlsbad locatio
Page 75 and 76:
Figure J1: The new Fan Sign Up sect
Page 77 and 78:
Figures Q1 and R1 are examples of n
Page 79 and 80:
http://www.ccsenet.org.ezproxy1.lib
Page 81 and 82:
NV.gov. (2017, April 2). Minimum Wa
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Thesis

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