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Figure M1 and N1: Left, the mobile menu of the new website. Right, the Carlsbad location page on the new website’s mobile version. Figure O1 and P1: Left, the mobile merchandise store for the new website. Right, the mobile contact page on the new website. 76
Figures Q1 and R1 are examples of new Facebook, Twitter and Instagram profile photos for Hennessey’s Tavern Inc. and each of the Hennessey’s Tavern locations. Figure Q1 and R1: Left, the new profile photo for all headquarter social media accounts. Right, the new profile photo for the Carlsbad location’s social media accounts. All of the locations have the same design with their location name displayed, like it is at the left. 77
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The Importance of Online Branding a
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Background 3
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About Hennessey’s Tavern Inc.: Cl
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• On average, an American will ea
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Purpose of the Project In order to
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Research Report 11
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that these contribute to customers
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Each social media platform has beco
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The other advantage to having stron
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Centralization Versus Decentralizat
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SWOT Analysis Strengths: -Friendly
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Financial growth would allow Hennes
Page 25 and 26: minimum wage will increase for empl
Page 27 and 28: Marijuana Act (California Restauran
Page 29 and 30: Figure C: U.S. restaurant industry
Page 31 and 32: provide Hennessey’s Tavern Inc. w
Page 33 and 34: Figure F shows Hennessey’s Tavern
Page 35 and 36: Figure K: Facebook social tab on He
Page 37 and 38: It should be noted that the Redondo
Page 39 and 40: Figure P provides an example of the
Page 41 and 42: Figure T: Recent Facebook post from
Page 43 and 44: Figure W: Facebook interaction metr
Page 45 and 46: Marketing: Marketing for Hennessey
Page 47 and 48: The Redondo Beach Hennessey’s Tav
Page 49 and 50: Primary Research In order to better
Page 51 and 52: Hermosa Beach Location: Visit 1: Sa
Page 53 and 54: Q: Where do you see the business in
Page 55 and 56: Q: What is the biggest difference a
Page 57 and 58: Campaign Proposal 57
Page 59 and 60: Strategies and Tactics Strategy 1:
Page 61 and 62: Creating the Hennessey’s Tavern C
Page 63 and 64: The main corporate account should b
Page 65 and 66: Timeline The following implementati
Page 67 and 68: Objective 2: Launch a more user-fri
Page 69 and 70: Measure Online Growth: Utilize vari
Page 71 and 72: Deliverables Figures C1 through P1
Page 73 and 74: Figure G1: The new Carlsbad locatio
Page 75: Figure J1: The new Fan Sign Up sect
Page 79 and 80: http://www.ccsenet.org.ezproxy1.lib
Page 81 and 82: NV.gov. (2017, April 2). Minimum Wa
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