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Figure E1: The new food menu tab on the Hennessey’s Tavern Inc. website. Figure F1: The new location selection menu on the Hennessey’s Tavern Inc. website. 72
Figure G1: The new Carlsbad location page on the Hennessey’s Tavern Inc. website. All of the location pages look the same. Figure H1: The new specials chart on the Hennessey’s Tavern Inc. website. This chart appears on all of the location pages. 73
Page 1 and 2:
The Importance of Online Branding a
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Background 3
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About Hennessey’s Tavern Inc.: Cl
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• On average, an American will ea
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Purpose of the Project In order to
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Research Report 11
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that these contribute to customers
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Each social media platform has beco
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The other advantage to having stron
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Centralization Versus Decentralizat
Page 21 and 22: SWOT Analysis Strengths: -Friendly
Page 23 and 24: Financial growth would allow Hennes
Page 25 and 26: minimum wage will increase for empl
Page 27 and 28: Marijuana Act (California Restauran
Page 29 and 30: Figure C: U.S. restaurant industry
Page 31 and 32: provide Hennessey’s Tavern Inc. w
Page 33 and 34: Figure F shows Hennessey’s Tavern
Page 35 and 36: Figure K: Facebook social tab on He
Page 37 and 38: It should be noted that the Redondo
Page 39 and 40: Figure P provides an example of the
Page 41 and 42: Figure T: Recent Facebook post from
Page 43 and 44: Figure W: Facebook interaction metr
Page 45 and 46: Marketing: Marketing for Hennessey
Page 47 and 48: The Redondo Beach Hennessey’s Tav
Page 49 and 50: Primary Research In order to better
Page 51 and 52: Hermosa Beach Location: Visit 1: Sa
Page 53 and 54: Q: Where do you see the business in
Page 55 and 56: Q: What is the biggest difference a
Page 57 and 58: Campaign Proposal 57
Page 59 and 60: Strategies and Tactics Strategy 1:
Page 61 and 62: Creating the Hennessey’s Tavern C
Page 63 and 64: The main corporate account should b
Page 65 and 66: Timeline The following implementati
Page 67 and 68: Objective 2: Launch a more user-fri
Page 69 and 70: Measure Online Growth: Utilize vari
Page 71: Deliverables Figures C1 through P1
Page 75 and 76: Figure J1: The new Fan Sign Up sect
Page 77 and 78: Figures Q1 and R1 are examples of n
Page 79 and 80: http://www.ccsenet.org.ezproxy1.lib
Page 81 and 82: NV.gov. (2017, April 2). Minimum Wa
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