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Future Recommendations Moving past this campaign, the researcher has a few future recommendations for the Hennessey’s Tavern Inc. management team in order to ensure future success in their efforts to refresh their online brand and social media presence. Implement the New Website: The proposed new website is more user-friendly as well as more aesthetically pleasing to online visitors. A website could be the first impression a potential customer has when interacting with a brand or business. That is why it is so important that the company upgrades its website to a more modern design in order reach customers in new demographic segments. Hire a Social Media Professional to Manage the Online Accounts for Hennessey’s Tavern Inc.: In order to bring unity to the Hennessey’s Tavern brand, all of its social media accounts should be managed by one person, so that they are more consistent in voice and personality. If one person were coordinating of all location content, they would be able to be more strategic and calculated with each post. This is the best way to guarantee cohesion on all of the social media platforms. Strategically Plan Marketing Campaigns to Include Social Media Advertising: Allow the social media manager to collaborate with the marketing staff in order to ensure that the customers are more informed about upcoming events and specials. This collaboration could lead to more successful marketing campaigns and the higher chance of financial growth at each of the locations. These 32 social media accounts are a great untapped marketing tool. Allow the Social Media Professional to Collaborate with General Managers: Create a system in which general managers are able to keep the social media manager updated on current happenings at their location including, upcoming events that he or she may not be aware of. Establishing this open form of communication between the social media manager and the general managers will create a more cohesive relationship between the two and allow them to create the best content possible for each social media account. 68
Measure Online Growth: Utilize various SEO and analytics software in order to measure growth in online following, and compare it to financial records to identify any growth correlations. Evaluate which pieces of content or most successful on the social media platforms and make adjustments accordingly to keep the most engaging elements on the social profiles. Survey and Interview Employees: There is a wealth of information inside this company’s younger employees. Try to survey employees biannually on different aspects of the business, including social media, service changes and company policies. 69
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The Importance of Online Branding a
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Background 3
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About Hennessey’s Tavern Inc.: Cl
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• On average, an American will ea
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Purpose of the Project In order to
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Research Report 11
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that these contribute to customers
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Each social media platform has beco
Page 17 and 18: The other advantage to having stron
Page 19 and 20: Centralization Versus Decentralizat
Page 21 and 22: SWOT Analysis Strengths: -Friendly
Page 23 and 24: Financial growth would allow Hennes
Page 25 and 26: minimum wage will increase for empl
Page 27 and 28: Marijuana Act (California Restauran
Page 29 and 30: Figure C: U.S. restaurant industry
Page 31 and 32: provide Hennessey’s Tavern Inc. w
Page 33 and 34: Figure F shows Hennessey’s Tavern
Page 35 and 36: Figure K: Facebook social tab on He
Page 37 and 38: It should be noted that the Redondo
Page 39 and 40: Figure P provides an example of the
Page 41 and 42: Figure T: Recent Facebook post from
Page 43 and 44: Figure W: Facebook interaction metr
Page 45 and 46: Marketing: Marketing for Hennessey
Page 47 and 48: The Redondo Beach Hennessey’s Tav
Page 49 and 50: Primary Research In order to better
Page 51 and 52: Hermosa Beach Location: Visit 1: Sa
Page 53 and 54: Q: Where do you see the business in
Page 55 and 56: Q: What is the biggest difference a
Page 57 and 58: Campaign Proposal 57
Page 59 and 60: Strategies and Tactics Strategy 1:
Page 61 and 62: Creating the Hennessey’s Tavern C
Page 63 and 64: The main corporate account should b
Page 65 and 66: Timeline The following implementati
Page 67: Objective 2: Launch a more user-fri
Page 71 and 72: Deliverables Figures C1 through P1
Page 73 and 74: Figure G1: The new Carlsbad locatio
Page 75 and 76: Figure J1: The new Fan Sign Up sect
Page 77 and 78: Figures Q1 and R1 are examples of n
Page 79 and 80: http://www.ccsenet.org.ezproxy1.lib
Page 81 and 82: NV.gov. (2017, April 2). Minimum Wa
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