Thesis

Future Recommendations
Moving past this campaign, the researcher has a few future recommendations for the
Hennessey’s Tavern Inc. management team in order to ensure future success in their
efforts to refresh their online brand and social media presence.
Implement the New Website:
The proposed new website is more user-friendly as well as more aesthetically pleasing
to online visitors. A website could be the first impression a potential customer has when
interacting with a brand or business. That is why it is so important that the company
upgrades its website to a more modern design in order reach customers in new
demographic segments.
Hire a Social Media Professional to Manage the Online Accounts for Hennessey’s
Tavern Inc.:
In order to bring unity to the Hennessey’s Tavern brand, all of its social media accounts
should be managed by one person, so that they are more consistent in voice and
personality.
If one person were coordinating of all location content, they would be able to be more
strategic and calculated with each post. This is the best way to guarantee cohesion on
all of the social media platforms.
Strategically Plan Marketing Campaigns to Include Social Media Advertising:
Allow the social media manager to collaborate with the marketing staff in order to
ensure that the customers are more informed about upcoming events and specials. This
collaboration could lead to more successful marketing campaigns and the higher chance
of financial growth at each of the locations. These 32 social media accounts are a great
untapped marketing tool.
Allow the Social Media Professional to Collaborate with General Managers:
Create a system in which general managers are able to keep the social media manager
updated on current happenings at their location including, upcoming events that he or
she may not be aware of.
Establishing this open form of communication between the social media manager and
the general managers will create a more cohesive relationship between the two and
allow them to create the best content possible for each social media account.
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