Thesis
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Objective 2: Launch a more user-friendly and modern website by June 2017.<br />
Projected Qualitative Results: Improved online brand presence, better online<br />
experience for new customers, less SEO issues and a more informative<br />
information source about the company.<br />
Projected Quantitative Results: A 10 percent increase, or 3,900 more unique<br />
website visitors over the next year. A 5 percent increase, from 75.22 percent to<br />
80.22 percent, unique visitors generated by organic search on Google.<br />
Objective 3: Implement new forms of unique brand content through the Hennessey’s<br />
Tavern Blog by July 2017.<br />
Projected Qualitative Results: Improved, engaged brand presence, an increase<br />
in customer interaction with online content and more opportunities to get<br />
employees involved in social media and brand promotion.<br />
Projected Quantitative Results: An initial blog following of 500, gained from the<br />
emails collected on the current server. An increase in traffic to the blog section<br />
of the website, which is currently zero and a 5 percent increase in engagement<br />
on social platforms.<br />
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