Thesis
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Marketing should help create unique flyers that fit each social platform’s specs, help<br />
outline a calendar of upcoming events that will help organize a posting schedule for<br />
each location, and help create and implement a standard for brand-to-customer<br />
communication, online.<br />
Content Creation:<br />
The company’s social media would greatly benefit form unique content that goes<br />
beyond flyers for events and specials. The most successful online brands provide<br />
followers with content that makes them appreciate and want to interact with the brand.<br />
To fill all of the Hennessey’s Tavern accounts with more engaging content, the<br />
researcher recommends that the company implement a blog. The blog would have its<br />
own tab on the new website and would post a variety of themed content that promotes<br />
customer, employees, locations and company news and accomplishments.<br />
This blog would have several series of curated content that could be used to improve<br />
brand promotion and also drive more traffic to the website and all of the social media<br />
accounts.<br />
Some ideas for this content include:<br />
- Corporate Corner: A series that would share company news, newly sponsored<br />
community events and other brand accomplishments.<br />
- The Mix: A bi-weekly series that highlights a different drink, bartender and<br />
location every other week. Each story is centered around a Q & A session with a<br />
Hennessey’s Bartender, while they create their favorite drink.<br />
- Paul’s Picks: A monthly roundup of Paul Hennessey’s favorite foods, drinks,<br />
specials or merchandise.<br />
- Heard at Hennessey’s: A funny quote overheard at a different location every day.<br />
These quotes could be from customers or employees.<br />
- Loyal Locals: A weekly post with photos and short captions that highlight some of<br />
Hennessey’s most loyal regulars.<br />
- Luck of the Irish: A monthly giveaway contest for coupons and or merchandise.<br />
These various content ideas would promote a lot of social media growth and brand<br />
promotion.<br />
Hennessey’s Tavern HQ Accounts:<br />
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