Thesis

Marketing should help create unique flyers that fit each social platform’s specs, help
outline a calendar of upcoming events that will help organize a posting schedule for
each location, and help create and implement a standard for brand-to-customer
communication, online.
Content Creation:
The company’s social media would greatly benefit form unique content that goes
beyond flyers for events and specials. The most successful online brands provide
followers with content that makes them appreciate and want to interact with the brand.
To fill all of the Hennessey’s Tavern accounts with more engaging content, the
researcher recommends that the company implement a blog. The blog would have its
own tab on the new website and would post a variety of themed content that promotes
customer, employees, locations and company news and accomplishments.
This blog would have several series of curated content that could be used to improve
brand promotion and also drive more traffic to the website and all of the social media
accounts.
Some ideas for this content include:
- Corporate Corner: A series that would share company news, newly sponsored
community events and other brand accomplishments.
- The Mix: A bi-weekly series that highlights a different drink, bartender and
location every other week. Each story is centered around a Q & A session with a
Hennessey’s Bartender, while they create their favorite drink.
- Paul’s Picks: A monthly roundup of Paul Hennessey’s favorite foods, drinks,
specials or merchandise.
- Heard at Hennessey’s: A funny quote overheard at a different location every day.
These quotes could be from customers or employees.
- Loyal Locals: A weekly post with photos and short captions that highlight some of
Hennessey’s most loyal regulars.
- Luck of the Irish: A monthly giveaway contest for coupons and or merchandise.
These various content ideas would promote a lot of social media growth and brand
promotion.
Hennessey’s Tavern HQ Accounts:
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