Thesis
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Strategies and Tactics<br />
Strategy 1:<br />
Strategy 2:<br />
Strategy 3:<br />
- Build a new website that better represents the overall Hennessey’s Tavern<br />
brand using Wix.<br />
Tactic: Gather the most up-to-date information to build an informative<br />
and user friendly new website.<br />
Tactic: Consult the CEO and head of marketing regarding the website<br />
design and changes that need to be made to make the website accurate.<br />
Tactic: Revise the current navigation menu and social media links to<br />
make the website more user friendly.<br />
Tactic: Use a lighter color palate to give the website a more modern, crisp<br />
feel.<br />
Tactic: Use photos that display the true environment of each Hennessey’s<br />
Tavern location.<br />
Tactic: Create a mobile version of the website that is smartphone<br />
friendly.<br />
- Identify social media inconsistencies and create a plan that incorporates<br />
social media strategy, with new, stronger content.<br />
Tactic: Outline a best practices plan that can be directly implemented to<br />
every social media account.<br />
Tactic: Take metrics of current social media posts and identify how they<br />
can be improved.<br />
Tactic: Include a section in the plan that outlines communication<br />
practices when responding to customers.<br />
- Start a Hennessey’s Tavern Blog to improve brand awareness and provide<br />
content for email marketing and social media accounts.<br />
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