Thesis
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Goals and Objectives<br />
In order to improve Hennessey’s Tavern Inc.’s online image and better align its social<br />
media efforts to be more cohesive and engaging, the researcher established an overall<br />
campaign goal.<br />
The overall goal of this campaign is to provide Hennessey’s Tavern Inc. with the<br />
necessary tools to refresh its online brand and improve its social media presence.<br />
The Hennessey’s Tavern brand has 41 years of history, and is widely recognized in the<br />
communities that surround each location. Over the years, the company’s online<br />
presence has become outdated and inconsistent across many of its social media<br />
platforms. The company now needs a unified online brand that aligns with the<br />
experience customers have when they visit the restaurants in person.<br />
In order to accomplish this goal, the researcher pursued three objectives:<br />
- Create a more user-friendly and modern website by April 5, 2017.<br />
- Create a Social Media Best Practices guide by April 5, 2017.<br />
- Present an idea for new content in the form of a Hennessey’s Tavern blog by<br />
April 5, 2017.<br />
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