Thesis
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Q: What is the biggest difference about managing the Hermosa Beach location as<br />
opposed to the Redondo Beach Location.<br />
A: The Hermosa Beach location is three times the size of the Redondo location.<br />
My upstairs patio alone, generates the same amount of money every year as the<br />
Redondo Beach location does. Each location has its own vibe, and at Hermosa<br />
that vibe constantly changes. I never can be sure who will walk through the door,<br />
but our daily business lives and dies with the sun. If it is nice outside, we will be<br />
busy.<br />
Q: What is the most difficult part about running the social media accounts, while<br />
also managing the daily operations?<br />
A: Every day I start with a walkthrough of the restaurant. I check the coolers,<br />
make sure everything is stocked and in order. Then, I sit in my office and<br />
calculate the books and other office tasks. Sometimes I will have time to hop on<br />
Facebook in the morning or maybe sometime in the afternoon. I try to post once<br />
a day but it really depends on how busy I am. I have never tweeted in my life so I<br />
don’t manage the Twitter, and one of our associate managers posts on<br />
Instagram.<br />
Conclusion:<br />
These interviews provided insight on the online and day-to-day operations of<br />
Hennessey’s Tavern Inc., and the future of the business. Over the next 10 years Paul<br />
Hennessey sees his company doubling in size. He says the business has a steady revenue<br />
that increases about eight percent every year.<br />
He thinks his new modern concept bar, Rebel Republic, will grow the most, but he is<br />
open to the idea of opening new tavern locations in the right community. It is very<br />
important to him that customers enjoy their experience in his restaurants. Mr.<br />
Hennessey would like to maintain the taverns’ longstanding reputations as friendly<br />
neighborhood pubs.<br />
Sharon Rich, the head of marketing for Hennessey’s Tavern Inc., helped explain a lot of<br />
the details surrounding the current website and some of the company’s marketing<br />
strategies. Her answers show an opportunity to establish more targeted marketing<br />
tactics through email and the locations’ social media accounts.<br />
She said that the company possesses a list of customer emails, but they go unused for<br />
marketing or promotion. She also seemed concerned with the current way things are<br />
posted and updated on the website. This shows the need and usefulness of a more user<br />
friendly Website editing software, like Wix.<br />
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