Thesis

Q: What is the biggest difference about managing the Hermosa Beach location as
opposed to the Redondo Beach Location.
A: The Hermosa Beach location is three times the size of the Redondo location.
My upstairs patio alone, generates the same amount of money every year as the
Redondo Beach location does. Each location has its own vibe, and at Hermosa
that vibe constantly changes. I never can be sure who will walk through the door,
but our daily business lives and dies with the sun. If it is nice outside, we will be
busy.
Q: What is the most difficult part about running the social media accounts, while
also managing the daily operations?
A: Every day I start with a walkthrough of the restaurant. I check the coolers,
make sure everything is stocked and in order. Then, I sit in my office and
calculate the books and other office tasks. Sometimes I will have time to hop on
Facebook in the morning or maybe sometime in the afternoon. I try to post once
a day but it really depends on how busy I am. I have never tweeted in my life so I
don’t manage the Twitter, and one of our associate managers posts on
Instagram.
Conclusion:
These interviews provided insight on the online and day-to-day operations of
Hennessey’s Tavern Inc., and the future of the business. Over the next 10 years Paul
Hennessey sees his company doubling in size. He says the business has a steady revenue
that increases about eight percent every year.
He thinks his new modern concept bar, Rebel Republic, will grow the most, but he is
open to the idea of opening new tavern locations in the right community. It is very
important to him that customers enjoy their experience in his restaurants. Mr.
Hennessey would like to maintain the taverns’ longstanding reputations as friendly
neighborhood pubs.
Sharon Rich, the head of marketing for Hennessey’s Tavern Inc., helped explain a lot of
the details surrounding the current website and some of the company’s marketing
strategies. Her answers show an opportunity to establish more targeted marketing
tactics through email and the locations’ social media accounts.
She said that the company possesses a list of customer emails, but they go unused for
marketing or promotion. She also seemed concerned with the current way things are
posted and updated on the website. This shows the need and usefulness of a more user
friendly Website editing software, like Wix.
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