Thesis

Q: Where do you see the business in 10 years, and where would you like it to be
in 10 years?
A: In 10 years, I hope that we can double the number of units we currently have
and I think a lot of that expansion will come from establishing more Rebel
Republic locations. The taverns are strategically placed in cities that have a need
for a neighborhood spot and I could see us establishing more taverns if we find
the right locations. They are not limited to the west coast.
Q: What is your vision for Hennessey’s Tavern Inc.?
A: I want to pick popular locations for neighborhood pubs that allows locals and
tourists to enjoy themselves.
Q: What kind of experience do you want customers to have when they visit your
restaurants?
A: I want to them to experience a homey, welcoming atmosphere, with good
food, a clean environment and friendly service.
Q: Financially, what kind of growth have the Hennessey’s Tavern locations had
over the last 5-10 years?
A: We see about 8 percent growth every year. Our La Jolla Location is up 20
percent. We find that most of the new locations start with very high levels of
success and then even out to match some of the older locations. The top
grossing locations are Hermosa Beach, Las Vegas and Dana Point. In California,
about 60% of our business is regulars. Hermosa Beach and Las Vegas have more
tourists, but we aim to have them return every time they visit the area.
Q: Do you currently have a section in your Code of Conduct for Social Media
usage?
A: Not yet, but it is in the works. In the near future there will be concern over
whether our employees get paid for the social media work they do while at
home. Many of our managers post things when they aren’t onsite, so do they get
paid for that?
Sharon Rich, Hennessey’s Tavern Inc. head of marketing: Sharon Rich has been
working for Hennessey’s Tavern Inc. for more than 10 years. Her responsibilities
range from marketing to helping general managers coordinate events, and
everything in between.
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