Thesis

are a few regulars sitting at the bars. Most people are finishing
dinner and some are just drinking. The main age of people at the
bar is 21-35. The regulars at the bar are age 30-40.
Hour 2, 8 – 9 p.m.:
Inside: 62 people
Outside: 45 people
Upstairs: 30 people
Hour 2 Comments: There is now a bouncer outside and the bar is
no longer allowing underage people inside. The bars inside are
more full and some people are eating appetizers and socializing.
The upstairs deck is still full of people eating and drinking at the
small upstairs bar. Some people are watching a sports game. The
age demographics are about the same. More people 25-35 have
showed up for cocktails.
Conclusion:
The Hennessey’s Tavern in Hermosa Beach has a younger customer base when
compared to Redondo Beach. The location is much larger than the one in Redondo
Beach and it has a more active nightlife scene. The biggest appeal for customers is its
proximity to the beach and the pier. The upper deck is always full and people enjoy
eating while they watch the sunset.
The Hermosa Beach location gets more rowdy and very busy on holidays. There were
thousands of people on the pier for New Year’s Eve and all of the businesses seemed
busy, but it looked like Hennessey’s had the biggest range of age groups.
Both locations have a group of local regulars that know the bartenders and most of the
staff by name. They spend hours at the bar drinking and talking with friends. The locals
seem to prefer when the locations are less full.
The Redondo Beach Hennessey’s Tavern is relatively calm, except when they have a live
band. Very little to no promotion was done for the band by the restaurant and about
100 people showed up to listen.
These restaurants are popular because of their food, drinks and casual but welcoming
environment. The staff is very attentive and all the customers enjoy themselves whether
they are there to eat, drink, socialize or watch a game.
Employee Interviews:
Paul Hennessey, Hennessey’s Tavern Inc. CEO: Paul Hennessey has been
running Hennessey’s Tavern Inc. for 41 years and as build a restaurant empire
with his various restaurant concepts in Southern California and Las Vegas.
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