Thesis

Hermosa Beach Location:
Visit 1: Saturday, December 31, 2016 from 8:30 to 11:30 p.m.
Hour 1, 8:30 – 9:30 p.m.:
Inside: 70 people
Outside: 45 people
Upstairs: 30 people
Hour 1 Comments: There are two bouncers outside. The outside
patio is almost full; people are enjoying live music happening by
the pier. Most people are eating dinner and drinking. The age
range is 25-50 throughout the restaurant, but there are more
people 25-35 upstairs. Inside, both of the bars are crowded with
people ordering drinks. Many people are standing around as
opposed to sitting. Some large parties are eating but most people
are socializing and drinking. Upstairs, people are eating and
drinking.
Hour 2, 9:30 – 10:30 p.m.:
Inside: 95 people
Outside: 55 people
Upstairs: 30 people
Hour 2 Comments: There is a line of about 10 people waiting to
get into the restaurant. The outside patio and upstairs patio are
full with people drinking and socializing. If people are eating, it is
only appetizers. There is now a DJ playing inside and the bars are
still packed. There are more people 21-35 in the restaurant.
Hour 3, 10:30 – 11:30 p.m.:
Inside: 120 people
Outside: 55 people
Upstairs: 30 people
Hour 3 Comments: The line outside to get in is now about 20
people. The restaurant is very full and difficult to walk around in.
There are now bouncers stationed throughout the restaurant.
People are drinking, dancing and socializing. The demographics
are about the same.
Visit 2: Friday, January 6, 2017 from 7 to 9 p.m.
Hour 1, 7 – 8 p.m.:
Inside: 40 people
Outside: 40 people
Upstairs: 30 people
Hour 1 Comments: The bouncer is not outside yet. There are a
significant number of people on the outside patio and upstairs
that ate dinner and watched the sunset. There are a few families
seated throughout the restaurant with children age 5-12. There
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