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Hermosa Beach Location:<br />
Visit 1: Saturday, December 31, 2016 from 8:30 to 11:30 p.m.<br />
Hour 1, 8:30 – 9:30 p.m.:<br />
Inside: 70 people<br />
Outside: 45 people<br />
Upstairs: 30 people<br />
Hour 1 Comments: There are two bouncers outside. The outside<br />
patio is almost full; people are enjoying live music happening by<br />
the pier. Most people are eating dinner and drinking. The age<br />
range is 25-50 throughout the restaurant, but there are more<br />
people 25-35 upstairs. Inside, both of the bars are crowded with<br />
people ordering drinks. Many people are standing around as<br />
opposed to sitting. Some large parties are eating but most people<br />
are socializing and drinking. Upstairs, people are eating and<br />
drinking.<br />
Hour 2, 9:30 – 10:30 p.m.:<br />
Inside: 95 people<br />
Outside: 55 people<br />
Upstairs: 30 people<br />
Hour 2 Comments: There is a line of about 10 people waiting to<br />
get into the restaurant. The outside patio and upstairs patio are<br />
full with people drinking and socializing. If people are eating, it is<br />
only appetizers. There is now a DJ playing inside and the bars are<br />
still packed. There are more people 21-35 in the restaurant.<br />
Hour 3, 10:30 – 11:30 p.m.:<br />
Inside: 120 people<br />
Outside: 55 people<br />
Upstairs: 30 people<br />
Hour 3 Comments: The line outside to get in is now about 20<br />
people. The restaurant is very full and difficult to walk around in.<br />
There are now bouncers stationed throughout the restaurant.<br />
People are drinking, dancing and socializing. The demographics<br />
are about the same.<br />
Visit 2: Friday, January 6, 2017 from 7 to 9 p.m.<br />
Hour 1, 7 – 8 p.m.:<br />
Inside: 40 people<br />
Outside: 40 people<br />
Upstairs: 30 people<br />
Hour 1 Comments: The bouncer is not outside yet. There are a<br />
significant number of people on the outside patio and upstairs<br />
that ate dinner and watched the sunset. There are a few families<br />
seated throughout the restaurant with children age 5-12. There<br />
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