Thesis

are eating while they drink. There are also a few other people age
25-30 eating lunch and watching a sports game.
Hour 2, 4:30 – 5:30 p.m.: 25 people
Hour 2 Comments: Slight change in demographics. There are a
few more customers enjoying happy hour that are age 21-30. The
locals hang out at the bar for several hours at a time and the
bartender and manager know them all by name.
Visit 3: Friday January 6, 2017 from 4:30 p.m. to 6:30 p.m.
Hour 1, 4:30 – 5:30 p.m.: 30 people
Hour 1 Comments: The researcher visited the location with two
friends for dinner and drinks. There are 5 of the regulars sitting at
the end of the bar age 45+ and to men in their 30s watching a
sports game. The rest of the restaurant is scattered with couples,
families and friends eating dinner and enjoying happy hour.
Hour 2, 5:30 – 6:30 p.m.: 40 people
Hour 2 Comments: More people age 25-35 have shown up to the
location. Many visitors are eating dinner and socializing. Some of
the regulars at the bar have left.
Visit 4: Sunday January 8, 2017 from 6:00 to 10:00 p.m.
Hour 1, 6 p.m. – 7 p.m.: 50 people
Hour 1 Comments: Lots of people are enjoying dinner and dinks.
The bar is full and there are people watching Football. There are
several larger parties eating at tables. The main age groups are
25-35 and 45-55. There are a few families with children ages 5-15.
Hour 2, 7 p.m. – 8 p.m.: 65 people
Hour 2 Comments: The restaurant is beginning to set up for the
band set to perform at 8:30 p.m. There are lots of friends of the
band members in attendance, they are between the ages of 45-
55.
Hour 3, 8 – 9:00 p.m.: 85 people
Hour 3 Comments: There is now a bouncer at the door checking
IDs. The restaurant is very loud and full of people planning to
watch the band performance. The age range for all customers is
now 25-55.
Hour 4, 9 – 10:00 p.m.: 95 people
Hour 4 Comments: The band has started to perform and it is
difficult to move around the restaurant. The bartender is very
busy and the servers have to weave through people to get to their
tables. People are singing and dancing along to the music. The
demographics have not changed.
50