Thesis

The Redondo Beach Hennessey’s Tavern is located directly next to Rebel Republic, the
new modern concept bar the company opened at the beginning of 2017. It is also just
down the street from H.T. Grill, a more expensive formal dining restaurant opened in
1987.
The Hermosa Beach Hennessey’s Tavern is located two doors down from The Light
House Café, which is not a Hennessey’s Tavern Inc. restaurant concept, but Paul
Hennessey acquired the historic Jazz club restaurant in 1989. The Light House Café was
used in the 2017 Academy Award winning movie, La La Land.
The Dana Point Hennessey’s Tavern is located next to The Wine Bistro, an eclectic
Hennessey’s Tavern Inc. concept, that opened in 2000.
The Las Vegas Hennessey’s Tavern located in the up-and-coming downtown area of Las
Vegas competes with three other Hennessey’s Tavern Inc. restaurants. The Las Vegas
tavern was opened in 2006, along with a Mickie Finnz Fish House & Bar location. Mickie
Finnz is a casual sea-themed restaurant that previously had locations in Redondo Beach
and Dana Point. The Las Vegas Hennessey’s also competes LV Country Saloon, a country
bar that Hennessey’s Tavern Inc. established in 2010.
Having so many different restaurant concepts that appeal to different demographics
and dinning preferences allows Hennessey’s Tavern Inc. to capitalize on a wide range of
customers. This also helps the company control the restaurant market in certain areas.
A Similar Restaurant Company Model:
Hennessey’s Tavern Inc. has a very unique company hierarchy, with Paul Hennessey
being the sole owner of all 16 restaurants even though they operate like separate
entities. A business that could be compared to this management and expansion style, is
Fox Restaurant Concepts LLC, based out of Phoenix, Arizona. The main difference
between these companies is, Sam Fox, the owner of Fox Restaurant concepts LLC, has
started to build restaurants and then sell them to investors and other buyers.
Fox Restaurant Concepts has 53 restaurants in eight states across 16 brands. They
include The Arrogant Butcher, Blanco Tacos + Tequila, Culinary Dropout, Juby True,
Wildflower American Cuisine and Zinburger Wine & Burger Bar. Fox and his concepts
have been recognized for excellence on both the business and culinary sides (Ruggless,
2017). In 2014, Fox was honored with the Richard Melman Award by Restaurant
Hospitality for his work as an innovator.
Fox has a keen eye for seeing where restaurant trends are going before they get there.
His concepts are innovative, modern and unique. The corporate model that Fox has built
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