Thesis

Yelp Rankings:
A majority of Hennessey’s Tavern’s current customers are locals, but one of the biggest
ways to attract new customers is through Yelp ratings and reviews. Below is a chart
showing the current rankings of each of the Hennessey’s Tavern locations.
Location:
Yelp Rating:
Hennessey’s Carlsbad 3.5 of 5
Hennessey’s Dana Point 3.5 of 5
Hennessey’s Hermosa Beach 3.5 of 5
Hennessey’s Laguna Beach 3.5 of 5
Hennessey’s La Jolla 3.5 of 5
Hennessey’s Las Vegas 3 of 5
Hennessey’s Manhattan Beach 3.5 of 5
Hennessey’s Redondo Beach 3.5 of 5
Hennessey’s San Juan Capistrano 3.5 of 5
Hennessey’s Seal Beach 3 of 5
Competitors:
According to Paul Hennessey and Sharon Rich, Hennessey’s Tavern Inc.’s CEO and
Hennessey’s Tavern Inc.’s head of marketing, the biggest competitor for the company’s
10 Irish taverns are new, more modern restaurant concepts and other American food
establishments, especially places with an extensive burger menu.
These competitors vary by location but some of the more competitive locations include
the Hennessey’s Taverns in Hermosa Beach and in Las Vegas. The Hermosa Beach
location is on Pier Avenue, right across form the entrance to the Hermosa Beach Pier.
This location is frequented by both locals and tourists because of its proximity to the
pier. The Las Vegas location is very similar to Hermosa Beach because of all the tourist
business it receives. These locations must compete with a plethora of surrounding
restaurants.
The Hennessey’s Tavern Locations in Hermosa Beach, Redondo Beach, Dana Point and
Las Vegas also compete with other Hennessey’s Tavern Inc. restaurant concepts that are
located in the same area, and even on the same street.
46