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Figure T: Recent Facebook post from the Dana Point location (Hennessey's Tavern Inc., 2017).<br />
The Facebook post shown in Figure T from the Dana Point location uses a popular<br />
internet meme to advertise the Tuesday burger special. This meme is a good use of<br />
cultural content, but would have been more successful on Twitter, because it is a more<br />
casual platform for gifs and memes. The post reached 425 people, but many of the<br />
page’s other posts reach 1,000 people with the help of Facebook’s boost marketing.<br />
Figure U: Recent Facebook post from the Las Vegas location (Hennessey's Tavern Inc., 2017).<br />
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