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does not have a Twitter account, but it has the largest Facebook following with over 4,800 likes. Carlsbad’s Instagram is the most active out of the 10 Instagram accounts and has the most followers, at 1,917. Some examples of the content on these accounts is below in Figures S, T and U. Figure S: Recent Facebook post from the Carlsbad location (Hennessey's Tavern Inc., 2017). Figure S shows a Facebook post from the Carlsbad’s Facebook page on March 23 that is promoting the live music guest that will be performing. It reached 78 people. It also shows 40
Figure T: Recent Facebook post from the Dana Point location (Hennessey's Tavern Inc., 2017). The Facebook post shown in Figure T from the Dana Point location uses a popular internet meme to advertise the Tuesday burger special. This meme is a good use of cultural content, but would have been more successful on Twitter, because it is a more casual platform for gifs and memes. The post reached 425 people, but many of the page’s other posts reach 1,000 people with the help of Facebook’s boost marketing. Figure U: Recent Facebook post from the Las Vegas location (Hennessey's Tavern Inc., 2017). 41
Page 1 and 2: The Importance of Online Branding a
Page 3 and 4: Background 3
Page 5 and 6: About Hennessey’s Tavern Inc.: Cl
Page 7 and 8: • On average, an American will ea
Page 9 and 10: Purpose of the Project In order to
Page 11 and 12: Research Report 11
Page 13 and 14: that these contribute to customers
Page 15 and 16: Each social media platform has beco
Page 17 and 18: The other advantage to having stron
Page 19 and 20: Centralization Versus Decentralizat
Page 21 and 22: SWOT Analysis Strengths: -Friendly
Page 23 and 24: Financial growth would allow Hennes
Page 25 and 26: minimum wage will increase for empl
Page 27 and 28: Marijuana Act (California Restauran
Page 29 and 30: Figure C: U.S. restaurant industry
Page 31 and 32: provide Hennessey’s Tavern Inc. w
Page 33 and 34: Figure F shows Hennessey’s Tavern
Page 35 and 36: Figure K: Facebook social tab on He
Page 37 and 38: It should be noted that the Redondo
Page 39: Figure P provides an example of the
Page 43 and 44: Figure W: Facebook interaction metr
Page 45 and 46: Marketing: Marketing for Hennessey
Page 47 and 48: The Redondo Beach Hennessey’s Tav
Page 49 and 50: Primary Research In order to better
Page 51 and 52: Hermosa Beach Location: Visit 1: Sa
Page 53 and 54: Q: Where do you see the business in
Page 55 and 56: Q: What is the biggest difference a
Page 57 and 58: Campaign Proposal 57
Page 59 and 60: Strategies and Tactics Strategy 1:
Page 61 and 62: Creating the Hennessey’s Tavern C
Page 63 and 64: The main corporate account should b
Page 65 and 66: Timeline The following implementati
Page 67 and 68: Objective 2: Launch a more user-fri
Page 69 and 70: Measure Online Growth: Utilize vari
Page 71 and 72: Deliverables Figures C1 through P1
Page 73 and 74: Figure G1: The new Carlsbad locatio
Page 75 and 76: Figure J1: The new Fan Sign Up sect
Page 77 and 78: Figures Q1 and R1 are examples of n
Page 79 and 80: http://www.ccsenet.org.ezproxy1.lib
Page 81 and 82: NV.gov. (2017, April 2). Minimum Wa

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