Thesis

Figure P provides an example of the automatic Rockbot posts that are shared on most of
the locations’ Twitter accounts every week. In many cases this is the only item posted
on the Twitter accounts. It is unclear why some of the locations choose to share these
Rockbot posts, but they aren’t engaging to customers on Twitter, and they promote
Rockbot more than Hennessey’s.
Most of the locations make an effort to post flyers, memes and some other photos on
their Instagram accounts, as seen in figure Q and R. However, there is no cohesion
connecting them to the overall Hennessey’s Tavern brand. These accounts should be
used daily to increase following, and separate promotional images should be created for
Instagram in order to fit within its sizing specs.
Figures Q and R: Examples of the Carlsbad and Manhattan Beach Instagram accounts (Hennessey's Tavern
Inc., 2017).
The locations with the most active social media and engaging content are all of Dana
Point’s social media accounts, Carlsbad’s Facebook and Instagram accounts, and Las
Vegas’s Facebook page. These locations effectively post about events with information,
photos and flyers. Dana Point has the most consistent presence across all platforms, but
Carlsbad actively responds to customers’ Facebook comments. The Las Vegas location
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