Thesis
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Figure P provides an example of the automatic Rockbot posts that are shared on most of<br />
the locations’ Twitter accounts every week. In many cases this is the only item posted<br />
on the Twitter accounts. It is unclear why some of the locations choose to share these<br />
Rockbot posts, but they aren’t engaging to customers on Twitter, and they promote<br />
Rockbot more than Hennessey’s.<br />
Most of the locations make an effort to post flyers, memes and some other photos on<br />
their Instagram accounts, as seen in figure Q and R. However, there is no cohesion<br />
connecting them to the overall Hennessey’s Tavern brand. These accounts should be<br />
used daily to increase following, and separate promotional images should be created for<br />
Instagram in order to fit within its sizing specs.<br />
Figures Q and R: Examples of the Carlsbad and Manhattan Beach Instagram accounts (Hennessey's Tavern<br />
Inc., 2017).<br />
The locations with the most active social media and engaging content are all of Dana<br />
Point’s social media accounts, Carlsbad’s Facebook and Instagram accounts, and Las<br />
Vegas’s Facebook page. These locations effectively post about events with information,<br />
photos and flyers. Dana Point has the most consistent presence across all platforms, but<br />
Carlsbad actively responds to customers’ Facebook comments. The Las Vegas location<br />
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