Thesis

Most of the location accounts have been updated in the last three months, with the
acceptation of the headquarters’ accounts, Seal Beach’s Facebook and Twitter accounts,
Redondo Beach’s Facebook, Manhattan Beach’s Facebook, Hermosa Beach’s Twitter,
San Juan Capistrano’s Twitter and Instagram, La Jolla’s Instagram, Laguna Beach’s
Instagram and Carlsbad’s Instagram.
Although many of the accounts are relatively active on a regular basis, the content
posted is often a duplicate of a Facebook or Instagram post with just a link, or an
automatic post from Rockbot, the in-house music selection system that can be
controlled by customers on a smartphone app. Below are examples of these posts.
Figure O: Example of La Jolla’s tweets (Hennessey's Tavern Inc., 2017) .
Figure O is a screenshot of tweets from the La Jolla Twitter account. Although the
account has been posted on recently, the content is lacking and could seem like spam to
users because it is only a link.
Figure P: Rockbot automatic post from Redondo Beach’s Twitter (Hennessey's Tavern Inc., 2017).
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