Thesis

Figures G, H and I show current estimations of website traffic. The Hennessey’s Tavern
website receives about 107 unique visitors a day, 3,210 visitors a month and 39,055
visitors a year. These estimations are separate from the six-month report in Figure F,
which proves that current website traffic is much less than projected.
Figure J: Traffic sources for Hennessey’s Tavern’s Website as of April 2, 2017 (SimilarWeb, 2017).
The graph in Figure J shows the current sources for Hennessey’s Tavern’s website traffic.
The website gets traffic four ways, directly, from links, from organic search and from
social media. Over 75 percent of website traffic comes from users searching Google for
the restaurant name or website. About 20 percent of the website traffic comes from
links on Hennessey’s Tavern Inc.’s other restaurant websites. Three percent of traffic is
from users who type the web address in directly and a little over one percent comes
from all of the Hennessey’s Tavern social media accounts.
Social Media:
Hennessey’s Tavern has Facebook and Twitter accounts for the corporate office as well
as accounts for each tavern location, as seen below in Figures K and L. All of the
locations also have their own Instagram accounts except for Hennessey’s Tavern’s
headquarters. The main problem with having this many pages is a lack of consistency
across platforms and content on each account.
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