Thesis
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provide Hennessey’s Tavern Inc. with ideas for more engaging content across all online<br />
platforms.<br />
Website:<br />
Hennessey’s Tavern Inc.’s current website was built several years ago. The website is<br />
difficult to navigate and some of the information is inconsistent. Overall, the website<br />
has an outdated design and does not fully represent the Hennessy’s brand or the<br />
experience a customer can expect in person.<br />
Figure D: Current Hennessey’s Tavern website homepage (Hennessey's Tavern Inc., 2017).<br />
Figure D shows the current Hennessey’s Tavern website homepage. The website has a<br />
very dark color pallet and the pages are difficult to navigate. There are also pages that<br />
serve no purpose for the business anymore still on the website. The photos are<br />
outdated, and show the restaurant locations during the slowest hours, making them<br />
appear less crowded. The current website is also not mobile friendly.<br />
A website is often a customer’s first impression of a brand or business, so it is very<br />
important that the Hennessey’s Tavern Inc. website is updated and refreshed. Below in<br />
Figures B to G, are analytics on the current website recharging SEO, overall website<br />
traffic and traffic sources.<br />
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