Thesis

Figure C: U.S. restaurant industry food and drink sales from March 2016 to February 2017 (National
Restaurant Assosiation, 2017).
Cultural:
Some of the most successful eating establishments in the U.S. thrive because of the
environment they have created for customers. Hennessey’s Tavern has become part of
the beach city culture in Southern California, because of its longstanding reputation and
41 years of serving Irish hospitality.
Each of the restaurants was established with the idea that all of them would be inviting
neighborhood meeting places with a similar casual and lively feel, like the pubs in
Ireland.
Paul Hennessey strategically placed each tavern location in cities that he knew would
welcome a neighborhood pub. This unique niche market is the reason for all of
Hennessey’s Tavern Inc.’s success. The culture in each location varies due to the locals
that inhabit the bar on a regular basis. Nearly 60 percent of Hennessey’s Tavern
business is generated by local regulars that visit each location on a weekly or monthly
basis.
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