Thesis

trends and gimmicks that are common among his competitors, which results in the
traditional cozy or clubby feel indigenous to Irish or English pubs (Hennessey's Tavern
Inc., 2017).
Over the next 10 years, Paul Hennessey’s sees the business doubling its number of
establishments. He sees the most growth potential in his new Rebel Republic bar
concept, but thinks Hennessey’s Tavern could also expand if the right location is found.
As shown in Figures B and C, the U.S. Restaurant industry is projected to generate $799
Billion is sales in 2017, and total monthly food and drink sales were $56.2 Billion in
February 2017 (National Restaurant Assosiation, 2017). The average restaurant
consumer is also more likely to choose the restaurant that provides them with a good
deal; 3 out of 4 consumers say they would go to a restaurant during off-peak times if
they received a discount (Tetreault, 2016).
Figure B: Projected U.S. restaurant industry sales for 2017 (National Restaurant Assosiation, 2017).
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