Thesis

Financial growth would allow Hennessey’s Tavern Inc. to give back to the community in
more ways than It already does. By sponsoring more events, the company can
strengthen brand awareness and give back to the beach cities, and its locals that have
supported the business for 41 years.
Hennessey's Tavern Las Vegas also has the opportunity to attract lots of new business
due to the recently announced move of the Oakland Raiders national football team. The
Raiders will now call Las Vegas, Nevada home. A strong online presence will allow the
company to better market to these potential customers and persuade them to visit its
location.
Threats:
Hennessey's Taverns’ most loyal customers are aging, and in order to create new
relationships with younger demographics the business must build a more cohesive
online presence to appeal to younger potential customers.
If the business is unable to market in today's world of social media and modern
technology it will see limited growth. The biggest component in making social media
more appealing to these younger customers is instilling trust, by nurturing more twoway
communication online. Customers should feel comfortable interacting with the
brand and the business should create content that encourages interaction, rather than
spamming users with specials.
According to Sharon Rich, Hennessey’s head of marketing, the biggest competitors that
threaten the taverns' business are other American style food restaurants like burger
joints and new restaurants with more modern environments.
In order to compete with new restaurant concepts that are more equipped to operate
online social platforms it is imperative that the Hennessey’s company stays unified and
constantly engaged online. Customers visit Hennessey’s Tavern because they enjoy the
environment and its relaxed feel.
Each Hennessey's Tavern location operates as a separate entity under the management
of Hennessey’s Tavern Inc.; each general manager is in charge of the day-to-day
operations the location. This decentralized management approach allows the locations
to run smoothly in-person, but it has also created inconsistencies for the online brand.
While the locations can continue to run in this decentralized fashion, in order to
strengthen online presence there needs to be a more centralized management style in
regards to the website and each of the social media accounts.
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