Thesis

SWOT Analysis
Strengths:
-Friendly staff
-Multiple locations
-Longstanding reputation
-Significant social media presence
-Family friendly
-Lots of food and drink options
-Community outreach and support
-Gambling offered in Las Vegas location
Opportunities:
-Raiders move to Las Vegas
-Reach new demographics
-Create a Hennessey’s culture online
-Promote the brand in more engaging
ways
-Bring the Hennessey’s brand into the
modern age of social media
-Expand and establish new locations
-Potential to sponsor more community
events
Weaknesses:
-Social media inconsistencies
-Outdated website with no mobile
version
-Lack of engaging and repetitive content
-Too much decentralization to have a
unified brand
Threats:
-Its most loyal customers are aging
-Lack of two-way communication with
customers
-Competitors, including new and more
modern restaurant concepts
Strengths:
Hennessey’s Tavern’s strengths include a rich company history of 41 years with multiple
locations, and strong ties to the communities that surround them. Hennessey’s Tavern
prides itself on providing customers with the best service, and Irish Hospitality. Each
location has friendly, well trained staff that aims to create the best environment
possible for its customers. When customers visit one of the Hennessey’s Tavern location
they immediately feel welcome. These taverns have become the neighborhood meeting
place in many of the California beach cities, and the bars are constantly occupied by
locals.
The “Neighborhood Meeting Place” is for everyone, including families. Hennessey’s
Tavern caters to all ages and even has a kid’s menu for breakfast, lunch and dinner.
During the day the taverns are very family friendly and at night, after about 9 p.m.,
some of the locations are strictly 21+.
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