Thesis

More documents

Recommendations

Info

epresents a strong central strategic direction and coordination coupled with local execution and input (Roberts, 2001). Management with this method includes strategy, brand and value decisions being centralized with local units having higher degrees of authority or influence on execution and the efficiency in local execution and adaptation is becoming more important (Roberts, 2001, p. 156). 20
SWOT Analysis Strengths: -Friendly staff -Multiple locations -Longstanding reputation -Significant social media presence -Family friendly -Lots of food and drink options -Community outreach and support -Gambling offered in Las Vegas location Opportunities: -Raiders move to Las Vegas -Reach new demographics -Create a Hennessey’s culture online -Promote the brand in more engaging ways -Bring the Hennessey’s brand into the modern age of social media -Expand and establish new locations -Potential to sponsor more community events Weaknesses: -Social media inconsistencies -Outdated website with no mobile version -Lack of engaging and repetitive content -Too much decentralization to have a unified brand Threats: -Its most loyal customers are aging -Lack of two-way communication with customers -Competitors, including new and more modern restaurant concepts Strengths: Hennessey’s Tavern’s strengths include a rich company history of 41 years with multiple locations, and strong ties to the communities that surround them. Hennessey’s Tavern prides itself on providing customers with the best service, and Irish Hospitality. Each location has friendly, well trained staff that aims to create the best environment possible for its customers. When customers visit one of the Hennessey’s Tavern location they immediately feel welcome. These taverns have become the neighborhood meeting place in many of the California beach cities, and the bars are constantly occupied by locals. The “Neighborhood Meeting Place” is for everyone, including families. Hennessey’s Tavern caters to all ages and even has a kid’s menu for breakfast, lunch and dinner. During the day the taverns are very family friendly and at night, after about 9 p.m., some of the locations are strictly 21+. 21
Page 1 and 2: The Importance of Online Branding a
Page 3 and 4: Background 3
Page 5 and 6: About Hennessey’s Tavern Inc.: Cl
Page 7 and 8: • On average, an American will ea
Page 9 and 10: Purpose of the Project In order to
Page 11 and 12: Research Report 11
Page 13 and 14: that these contribute to customers
Page 15 and 16: Each social media platform has beco
Page 17 and 18: The other advantage to having stron
Page 19: Centralization Versus Decentralizat
Page 23 and 24: Financial growth would allow Hennes
Page 25 and 26: minimum wage will increase for empl
Page 27 and 28: Marijuana Act (California Restauran
Page 29 and 30: Figure C: U.S. restaurant industry
Page 31 and 32: provide Hennessey’s Tavern Inc. w
Page 33 and 34: Figure F shows Hennessey’s Tavern
Page 35 and 36: Figure K: Facebook social tab on He
Page 37 and 38: It should be noted that the Redondo
Page 39 and 40: Figure P provides an example of the
Page 41 and 42: Figure T: Recent Facebook post from
Page 43 and 44: Figure W: Facebook interaction metr
Page 45 and 46: Marketing: Marketing for Hennessey
Page 47 and 48: The Redondo Beach Hennessey’s Tav
Page 49 and 50: Primary Research In order to better
Page 51 and 52: Hermosa Beach Location: Visit 1: Sa
Page 53 and 54: Q: Where do you see the business in
Page 55 and 56: Q: What is the biggest difference a
Page 57 and 58: Campaign Proposal 57
Page 59 and 60: Strategies and Tactics Strategy 1:
Page 61 and 62: Creating the Hennessey’s Tavern C
Page 63 and 64: The main corporate account should b
Page 65 and 66: Timeline The following implementati
Page 67 and 68: Objective 2: Launch a more user-fri
Page 69 and 70: Measure Online Growth: Utilize vari
Page 71 and 72:
Deliverables Figures C1 through P1
Page 73 and 74:
Figure G1: The new Carlsbad locatio
Page 75 and 76:
Figure J1: The new Fan Sign Up sect
Page 77 and 78:
Figures Q1 and R1 are examples of n
Page 79 and 80:
http://www.ccsenet.org.ezproxy1.lib
Page 81 and 82:
NV.gov. (2017, April 2). Minimum Wa
show all

Thesis

Create successful ePaper yourself

Delete template?

Save as template?