Thesis
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Table of Contents<br />
BACKGROUND 3<br />
Executive Summary 4<br />
Client Description 5<br />
Purpose of the Project 9<br />
Problem Statement 10<br />
RESEARCH REPORT 11<br />
Literature Review 12<br />
SWOT Analysis 21<br />
SPEC Analysis 24<br />
Situation Analysis 30<br />
Primary Research 49<br />
CAMPAIGN PROPOSAL 57<br />
Goals and Objectives 58<br />
Strategies and Tactics 59<br />
Social Media Best Practices 61<br />
Timeline 65<br />
Evaluation 66<br />
Future Recommendations 68<br />
APPENDIX 70<br />
Deliverables 71<br />
Works Cited 78<br />
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