HyperX-Styleguide-Final

HYPERX STYLE GUIDE 

MARCH 2014

3 

CONTENT 

HyperX Logo 

HyperX Division Statement 

Legal Copy & ISO Logos 

HyperX Icon 

Typography 

Product Name Placement 

Color Pallette 

Background Textures 

HyperX Sales Sheet 

Sponsored Team Logo 

Sample Packaging 

Sample Web Banners 

Sample Posters 

Sample Ads 

Sample Tradeshow Booth 

5 

6 

8 

10 

11 

14 

15 

17 

18 

19 

20 

21 

22 

24

HyperX Style Guide 

HYPERX LOGO 

The HyperX® logo should always be used in proportion (as shown below), and should not be altered in 

any way. Logo should be used for all HyperX corporate-funded events and gaming teams. This includes 

branding on HyperX-sponsored shows, booth artwork for tradeshows, overlays on streams, marketing 

materials, regional memory retail packaging, local marketing assets and flyers and videos. 

HyperX Logo: Color Version 

HyperX Logo: Black & White Version 

HyperX Logo Clearance 

30% Black 30% Black 

HyperX logo must have a clearance 

of the "H" height on all four sides. 

PMS 186 

PMS 186 or 

4/C Process 

C: 0% 

M: 100% 

Y: 81% 

K: 4% 

RGB 

(sRGB) 

R: 219 

G: 38 

B: 39 

HEX: DB2627 

30% Black 

30% Black 

When reversed, the HyperX icon 

remains in full color. 

3


HYPERX LOGO : Incorrect Usage 

Do not alter the HyperX logo in any way. Do not animate, color, rotate, skew or 

apply effects to the logo. Do not separate the elements. Do not place product 

name under logo. Do not change the font or alter the size or proportions. Use 

only the HyperX-supplied vector artwork. 

LOGO USAGE OVER IMAGERY 

Using the logo over imagery is allowed but NOT when 

the HyperX logo can’t be clearly recognized. 

If background imagery is too busy, you can add a dark 

color bar or gradient overlay to increase logo visibility. 

NOTE: Wearables such as T-shirts, polos and 

draw-string bags are the only exceptions 

for which the logo can be angled. 

Ideally, use images that have simple backgrounds that 

have plenty of space for the logo to be placed. 

4


HYPERX DIVISION STATEMENT 

This line of copy must appear on the front of all HyperX 

packaging and printed materials, above legal copy: 

HyperX is a division of Kingston. 

UNIQUE DESIGN FEATURES 

HYPERX RED AND BLACK 

FEATURES 

• Designed in Sweden and recommended by 

the world’s most elite gaming organizations 

• Ideal for PC gaming plus tablets, mobile 

phones and PS4 consoles 

• Airplane adapter compatible 

Aluminum build 

Soft leather band 

kingston.com/hyperxcloud 

HYPERX CLOUD HEADSET 

SPECIFICATIONS 

Headphone 

• Frequency response: 15–25.000 Hz 

• Transducer type: dynamic, 

closed Ø 53mm driver 

• SPL Sound pressure level: 98 ±3 dB 

Mic 

• Transducer type: 

Condenser (back electret) 

• Polar Pattern: Cardioid 


Closed ear cups 

53mm drivers 

KHX-H3CL/WR 

Leatherette + velour cups 

Detachable mic 

Audio control box 

Co-developed with QPAD 

Ideal for gaming or professional audio environments 

Crystal-clear low, mid and high tones plus enhanced 

bass-reproduction for superior audio 


©2014 Kingston Technology Corporation, 17600 Newhope Street, Fountain Valley, CA 92708 USA. 

All rights reserved. All trademarks and registered trademarks are the property of their respective owners. MKD-277 

Division statement on box packaging 



All rights reserved. All trademarks and registered trademarks are the property of their respective owners. 

5


LEGAL COPY and ISO LOGOS 

The ISO logo should be used on all marketing materials, except packaging, along with U.S. address. 

Place ISO logo on the bottom, left portion of page approximately 0.5” in diameter. Place the appropriate 

legal disclaimer to the right of ISO logo. 

U.S. and Canadian Legal 

©2014 Kingston Technology Corporation, 17600 Newhope Street, Fountain Valley, CA 92708 USA. All 

rights reserved. All trademarks and registered trademarks are the property of their respective owners. 

Offers or Promotional Legal 

U.S. Offer 

©2014 Kingston Technology Corporation, 17600 Newhope Street, Fountain Valley, CA 92708 USA. All rights 

reserved. All trademarks and registered trademarks are the property of their respective owners. Offer valid 

from xxx xxx–xxx xxx or while supplies last. Terms and pricing subject to change without notice. Offer 

limited to qualifying Kingston part numbers and is subject to availability. Valid only in the USA. Not valid 

with any other offer. No cash value will be substituted. Additional restrictions may apply. 

Promotional Incentive 

©2014 Kingston Technology Corporation, 17600 Newhope Street, Fountain Valley, CA 92708 USA. All rights 

reserved. Kingston Technology and the Kingston logo are either registered trademarks or trademarks of 

Kingston Technology Company, Inc. All trademarks and registered trademarks are the property of their 

respective owners. Contest winners shall be responsible for all taxes, licenses and fees. Award recipients 

waive any and all claims of liability and hereby release, indemnify and hold harmless Kingston, and their 

affiliates, subsidiaries, distributors, advertising and promotional agencies from any loss, accident or injury 

occurring as a result or consequences of this program or any award received through the program. 

Kingston reserves the right to add, modify or delete any of the policies and/or awards at any time with or 

without prior notice. 

Latin America 

Spanish (Latin America) (LATAM) 

©2014 Kingston Technology Corporation, 17600 Newhope Street, Fountain Valley, CA 92708 USA. Todos 

los derechos reservados. Todas las marcas comerciales y las marcas registradas son propiedad exclusiva 

de sus respectivos dueños. 

Portuguese (Brazil) (BR) 


Todos os direitos reservados. Todas as marcas ou marcas registradas pertencem a seus respectivos 

proprietários. 

EMEA Legal 

England UK (EN) 

©2014 Kingston Technology Europe Co LLP and Kingston Digital Europe Co LLP, Kingston Court, 

Brooklands Close, Sunbury-on-Thames, Middlesex, TW16 7EP, England. Tel: +44 (0) 1932 738888 Fax: +44 

(0) 1932 785469 All rights reserved. All trademarks and registered trademarks are the property of their 

respective owners. 

France (FR) 

©2014 Kingston Technology Europe Co LLP et Kingston Digital Europe Co LLP, Kingston Court, 

Brooklands Close, Sunbury-on-Thames, Middlesex, TW16 7EP, Angleterre. Tél: +44 (0) 1932 738888 Fax: 

+44 (0) 1932 785469 Tous droits réservés. Toutes les marques commerciales et les marques déposées 

sont la propriété de leurs détenteurs respectifs. 

Germany (DE) 

©2014 Kingston Technology Europe Co LLP und Kingston Digital Europe Co LLP, Kingston Court, Brooklands 

Close, Sunbury-on-Thames, Middlesex, TW16 7EP, England. Tel: +44 (0) 1932 738888, Fax: +44 (0) 1932 785469. 

Alle Rechte vorbehalten. Alle Marken und eingetragenen Marken sind Eigentum ihrer jeweiligen Besitzer. 

Spain (ES) 

©2014 Kingston Technology Europe Co LLP y Kingston Digital Europe Co LLP, Kingston Court, Brooklands 

Close, Sunbury-on-Thames, Middlesex, TW16 7EP, Reino Unido. Tel: +44 (0) 1932 738888 Fax: +44 (0) 

1932 785469 Reservados todos los derechos. Todos los nombres de empresas y marcas registradas son 

propiedad de sus respectivos dueños. 

Italy (IT) 

©2014 Kingston Technology Europe Co LLP e Kingston Digital Europe Co LLP, Kingston Court, Brooklands 

Close, Sunbury-on-Thames, Middlesex, TW16 7EP, Regno Unito. Tel: +44 (0) 1932 738888 Fax: +44 (0) 1932 

785469 Tutti i diritti riservati. Tutti i marchi e i marchi registrati sono proprietà dei rispettivi titolari. 

Dutch (NL) 

©2014 Kingston Technology Europe Co LLP en Kingston Digital Europe Co LLP, Kingston Court, 

Brooklands Close, Sunbury-on-Thames, Middlesex, TW16 7EP, England. Tel: +44 (0) 1932 738888 Fax: +44 

(0) 1932 785469. Alle rechten voorbehouden. Alle handelsmerken en geregistreerde handelsmerken 

behoren toe aan hun respectieve eigenaars. 

Poland (PL) 

©2014 Kingston Technology Europe Co LLP i Kingston Digital Europe Co LLP, Kingston Court, Brooklands 

Close, Sunbury-on-Thames, Middlesex, TW16 7EP, England. Tel: +44 (0) 1932 738888 Faks: +44 (0) 

1932 785469 Wszelkie prawa zastrzeżone. Wszelkie znaki towarowe i zastrzeżone znaki towarowe są 

własnością odpowiednich właścicieli. 

Eastern Europe 

Russia (RU) 


Все права защищены. Все товарные марки и зарегистрированные товарные знаки являются 

собственностью своих законных владельцев. 

Turkey (TR) 

©2014 Kingston Technology Corporation, 17600 Newhope Street, Fountain Valley, CA 92708 ABD. Her 

hakkı saklıdır. Tüm ticari markalar ve kayıtlı ticari markalar, ilgili sahiplerinin mülküdür. 

Canada 

French Canadian (FRCA) 

©2014 Kingston Technology Corporation, 17600 Newhope Street, Fountain Valley (CA) 92708, États- 

Unis, tous droits réservés. Toutes les marques de commerce et les marques de commerce déposées 

appartiennent à leurs propriétaires respectifs. 

6


LEGAL COPY and ISO LOGOS 

Australia and New Zealand Legal 

©2014 Kingston Technology Corporation, Kingston Technology Company Pty. Ltd., ACN 058 827 544 9-11 

Palmerston Crescent, South Melbourne, Victoria 3205 (03) 9690 9699, Fax (03) 9696 9192. All rights reserved. 

All trademarks and registered trademarks are the property of their respective owners. 

Far East 

Hong Kung, Taiwan (TW) 

©2014 Kingston Technology Far East Co. Ltd (Asia Headquarters) No. 1-5, Li-Hsin Rd. 1, Science Park, Hsin 

Chu, Taiwan, R.O.C. 版權所有 , 保留所有權利。所有商標及註冊商標係屬於各自所有者之智慧財產權。 

China, Taiwan (CN) 


Chu, Taiwan, R.O.C. 保留所有权利。所有商标和注册商标均为各所有人之财产。 

Japanese (JP) 


Chu, Taiwan, R.O.C. すべての商標および登録商標は、各所有者に帰属します。 

Thailand (TH) 


Chu, Taiwan, R.O.C. สงวนล ิขส ิทธ ิ ์ เคร ื่องหมายการค ้ าและเคร ื่องหมายการค ้ าจดทะเบ ียนทั ้ งหมด 

เป ็นทร ัพย ์ ส ินของเจ ้ าของแต ่ละราย 

Vietnam(VN) 


Chu, Taiwan, R.O.C. Các nhãn hiệu thương mại đã đăng ký và các nhãn hiệu thương mại là tài 

sản của các chủ sở hữu tương ứng. 

Flash Memory 

Always include with any reference to capacity for any Flash product. 

Some of the noted capacity on a Flash storage device is used for formatting and other functions. For 

more information see Kingston’s Flash Memory Guide at kingston.com/flashguide. 

For SSD and USB Packaging 

Actual available capacity for data storage is less than as listed on the products due to formatting and other 

functions. See kingston.com/flashguide. Debido al formateo y a otras funciones, la capacidad real disponible 

para el almacenamiento de datos es menos de la que se indica en los productos. Consulte kingston. 

com/flashguide. La capacité réelle de stockage des données est inférieure à celle indiquée, parce qu’une 

partie est occupée par le formatage et d’autres fonctions. Consultez kingston.com/flashguide. Aufgrund 

der Formatierung und anderer Funktionen ist die tatsächlich zur Verfügung stehende Speicherkapazität 

niedriger als auf den Produkten angegeben. Siehe kingston.com/flashguide. A capacidade disponível real 

para o armazenamento de dados é inferior à indicada nos produtos devido à formatação e a outras funções. 

Consulte kingston.com/flashguide. La capacità reale disponibile per la memorizzazione dei dati è inferiore 

a quella riportata sui prodotti in quanto una certa quantità di spazio viene utilizzata per la formattazione 

e per altre funzioni. Per ulteriori informazioni, kingston.com/flashguide. Rzeczywista pojemność dostępna 

do przechowywania danych jest mniejsza niż podana na produktach z uwagi na obsługę formatowania 

i innych funkcji. Zobacz kingston.com/flashguide. Kvůli formátování a dalším funkcím je pro ukládání dat 

ve skutečnosti k dispozici nižší kapacita, než se u produktů uvádí. Viz kingston.com/flashguide. ©2014 

Kingston Technology Corporation. 17600 Newhope Street, Fountain Valley, CA 92708 USA. All rights reserved. 

All registered trademarks and trademarks are property of their respective owners. Reservados todos los 

derechos. Todos los nombres de empresas y marcas registradas son propiedad de sus respectivos dueños. 

Tous droits réservés. Toutes les marques commerciales et les marques déposées sont la propriété de leurs 

détenteurs respectifs. Alle Rechte vorbehalten. Alle Marken und eingetragenen Marken sind Eigentum ihrer 

jeweiligen Besitzer. Todos os direitos reservados. Todas as marcas comerciais e registadas pertencem aos 

respectivos proprietários. Tutti i diritti riservati. Tutti i marchi e i marchi registrati sono proprietà dei rispettivi 

titolari. Wszelkie prawa zastrzeżone. Wszelkie znaki towarowe i zastrzeżone znaki towarowe są własnością 

odpowiednich właścicieli. Všechna práva vyhrazena. Všechny registrované ochranné známky a ochranné 

známky jsou majetkem příslušných vlastníků. Kingston Digital Europe Co LLP, Kingston Court, Brooklands 

Close, Sunbury–on–Thames, Middlesex, TW16 7EP, UK. 遠東金士頓科技股份有限公司 Kingston 

Technology Far East Co. 臺灣新竹科學工業園區力行 — 路 1-5 號 . 

For Headset Packaging 

©2014 Kingston Technology Corporation. 17600 Newhope Street, Fountain Valley, CA 92708 USA. All rights 

reserved. All registered trademarks and trademarks are property of their respective owners. Kingston 

Technology Europe Co LLP, Kingston Court, Brooklands Close, Sunbury–on–Thames, Middlesex, TW16 7EP, 

UK. 遠東金士頓科技股份有限公司 Kingston Technology Far East Co. 臺灣新竹科學工業園區力行 — 路 

1-5 號 . 

Warranty 

For warranty details, visit kingston.com/wa. 

7


HYPERX ICON 

The HyperX icon was designed to create strong visual impact without words. Never use 

the icon on the same visual plane as the logo. The icon is to be used only on accessories 

such as mice, keyboards and headsets. 

HyperX Icon: Color Version 

PMS 186 

PMS 186 or 

4/C Process 

C: 0% 

M: 100% 

Y: 81% 

K: 4% 

RGB 

(sRGB) 

R: 219 

G: 38 

B: 39 

HEX: DB2627 

HyperX Icon: Black & White Version 

Sample of icon on product 

8


HYPERX ICON (cont) 

There will be rare cases in which the HyperX icon will need to be used inside a small square box. An example of 

this can be found on the HyperX channel on YouTube (see below). This icon should NOT be used as a replacement 

for the HyperX logo and should never be placed on same visual plane as the logo. 

HyperX Icon: Correct Color and Shape Usage 

White HX icon 

on red 

Black HX icon 

on red 

White HX icon 

on black 

Red HX icon 

on black 

PMS 186 

PMS 186 or 

4/C Process 

C: 0% 

M: 100% 

Y: 81% 

K: 4% 

RGB 

(sRGB) 

R: 219 

G: 38 

B: 39 

HEX: DB2627 

9


Typography Guidelines 

These guidelines are provided to help maintain consistency throughout 

all HyperX printed and online marketing materials. 

LOREM IPSUM 

Lorem ipsum dolor sit amet consectetur adipisicing 

Lorem ipsum dolor sit 

Amet consectetur adipisicing 

FOR PRINT & MULTIMEDIA 

WEB FONT 

HEADER & SUB-HEAD 

RBNo3.1 Extra Light 

abcdefghijklmnopqrstuvwxyz 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

0123456789 .,:;”’?!@#$%ˆ&*( ) 

RBNo3.1 Book 



0123456789 .,:;”’?!@#$%ˆ&*( ) 

HEADLINE 

RBNo3.1 Bold 



0123456789 .,:;”’?!@#$%ˆ&*( ) 

NOTE: Use all CAPS for headlines of three 

words or less and sentence case (cap only 

the first letter) if longer. 

SUB-HEAD 

RBNo3.1 Medium 



0123456789 .,:;”’?!@#$%ˆ&*( ) 

BODY COPY 

Myriad Pro Light 



0123456789 .,:;”’?!@#$%ˆ&*( ) 

Myriad Pro Regular 



0123456789 .,:;”’?!@#$%ˆ&*( ) 

Myriad Pro Bold 



0123456789 .,:;”’?!@#$%ˆ&*( ) 

RBNo3.1 Bold 



0123456789 .,:;”’?!@#$%ˆ&*( ) 

BODY COPY 

Arial Regular 



0123456789 .,:;”’?!@#$%ˆ&*( ) 

Arial Bold 



0123456789 .,:;”’?!@#$%ˆ&*( ) 

10


PRODUCT NAME PLACEMENT—Modules 

The following examples demonstrate correct product name placement. The HyperX logo should 

always precede the product name but size relationships between logo and name can vary as needed. 

Artwork is to be created by Creative Department in Fountain Valley. 

SAMPLE HEATSPREADERS 

NAME 

HyperX Logo must 

appear on the left 

Minimum size: 3.5 cm 

Product name must 

appear on the right 

Registration mark must appear 

with the HyperX logo, unless there 

are production limitations 

NAME 






11


PRODUCT NAME PLACEMENT—USB Drives 

The following USB examples demonstrate correct logo and product name placement. 


SAMPLE USB DRIVES 

Product name on same side as logo Product name and logo on opposite sides (front) Product name and logo on opposite sides (back) 

1TB 

NAME 

NAME HERE 

32GB 







with the HyperX logo, unless 

there are production limitations 

NAME HERE 

32GB 

256MB 

Product without name 

NAME HERE 

32GB 


with the HyperX logo, unless 

there are production limitations 

12


PRODUCT NAME PLACEMENT—Solid-State Drives 

The following examples demonstrate correct product name placement. The HyperX logo should 

always precede the product name but size relationships between logo and name can vary as needed. 


SAMPLE SOLID-STATE DRIVE (SSD) 

SAMPLE PCIe SSD 

NAME.HERE 

HyperX logo must 



NAME.HERE 



HyperX logo must always appear on 

the left and can be placed at any of 

these three postions 


Product name appears to the right 

and can be placed at any of these 

three postions 

13


COLOR PALETTE 

The HyperX color palette has been designed to use dynamic and neutral 

colors that complement each other. 

STANDARD PALETTE 

PMS 186 

PMS Black 

PMS 425 

WHITE 

CMYK 

C M Y K 

0 100 75 4 

CMYK 

C M Y K 

0 0 0 100 

CMYK 

C M Y K 

38 28 21 63 

WHITE 

EXTENDED PALETTE 

14


BACKGROUND TEXTURES 

When product marketing pieces for HyperX are being created, choose from the 3 background images seen 

below. Please apply current design principles when using these textures to the overall layout. All global 

packaging will ONLY use background Option 1. 

Option 1 Option 2 Option 3 

NOTE: For high-res images, please contact Creative Department, Fountain Valley, CA USA 

Royalty Free Stock # 0949590720959YURK 

235cm x 389cm; 300dpi 

Lorem ipsum dolor 

15


BACKGROUND TEXTURES - Samples 

Sample product poster 

Sample lifestyle poster 

Sample web banner


HYPERX SALES SHEET 

Main Visual 

Full bleed lifestyle 

product image 

Features/Spec Headers 

Black or White 


13/9 pt. U/LC 

Size may vary. 

Header 

HyperX Red 


17.25/21 pt. U/LC 


URL 


9/14.2 pt. U/LC 

Product Name 

Provided by Creative 

Department. 

Based on RBNo3.1 Font 


Hyper 

Cloud x 

Headset 

hyperx CLOUD heADSe T 

uNIQuE dESIGN FEATuRES 

HYPERX REd ANd BlACK 

FeatuReS 

• Designed in Sweden and recommended by 

the world’s most elite gaming organizations 

• Ideal for PC gaming plus tablets, mobile 

phones and PS4 consoles 

• Airplane adapter compatible 

Aluminum build 

Soft leather band 

kingston.com/hyperxcloud 

hyperx CLOUD heADSe T 

Color Bar 

HyperX Red Bar 

90% Opacity 

Product Callout 

50% White 


17.15/14.2 pt. U/LC 

SpeciFicationS 

Headphone 


• Transducer type: dynamic, 

closed Ø 53mm driver 

• SPL Sound pressure level: 98 ±3 dB 

Mic 

• Transducer type: 

Condenser (back electret) 

• Polar Pattern: Cardioid 


KHX-H3Cl/WR 

Closed ear cups 

53mm drivers 

Hero Product Image 

Stylized product image 

with clipping path. 

Features/ Spec Bullets 



10/14 pt. U/LC 

Sub Headers 


RBNo3.1 Bold 

10.5/19 pt. U/LC 

Header 

HyperX Red 


17.25/21 pt. U/LC 


Game without pain. 

Let your opponents take the blows while you game 

without pain. HyperX® Cloud cradles your head in 

a super-soft padded headband, memory foam ear 

cushions and leatherette-padded cups so even 

your late game will be comfortable. It’s affordable, 

so there’s no pain in the price either. Pro-gaming 

optimized, HyperX Cloud is HiFi capable and 

delivers intense audio with crystal-clear low, mid 

and high tones plus enhanced bass-reproduction 

so you can lose yourself while you win. Plus you’ll 

look sharp while playing, thanks to the unique 

HyperX design. 

Co-developed with QPAD 

Crystal-clear low, mid and high tones plus enhanced 

bass-reproduction for superior audio 

Leatherette + velour cups Detachable mic Audio control box 

Ideal for gaming or professional audio environments 

Product Details 

15% Black 

RBNo3.1 Book 

9/14.2 pt. U/LC 

Additional Product Details 

81% Black 


9.5/11.4 pt. U/LC 


THIS DOCUMENT SUBJECT TO CHANGE WITHOUT NOTICE. 


All rights reserved. All trademarks and registered trademarks are the property of their respective owners. MKD-277 

Body Copy 


Myriad Pro Light 

9.5/14 pt. U/LC 


Logo located at bottom 

right hand corner. 

Width: 63.5mm 

Margin spacing: at least H 

height from edges. 

Sponsor/Partner Logos 

Should be Smaller than 

HyperX Logo. 

Additional Lifestyle 

Usage Images 

Full bleed lifestyle product 

image depending on ad size. 


Logo located at bottom right 

hand corner. 

Width: 63.5mm 

Margin spacing: at least H 

height from edges. 

17


SPONSORED TEAM LOGOS 

When creating print, web or video materials for HyperX 

sponsored teams, always include the team logo. 

(Video capture) 

18


SAMPLE PACKAGING 

19


SAMPLE WEB BANNERS 

20


SAMPLE POSTERS 

21


SAMPLE ADS 

22


SAMPLE ADS 

23


SAMPLE TRADESHOW WALL 

24

HyperX-Styleguide-Final

Create successful ePaper yourself

Delete template?

Save as template?