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DEVRY BUSN 258 Week 4 Midterm

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<strong>DEVRY</strong> <strong>BUSN</strong> <strong>258</strong> <strong>Week</strong> 4 <strong>Midterm</strong><br />

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m<br />

(TCO 1) Among the issues of dealing with the “baby boomer” generation is the<br />

consideration<br />

(TCO 1) Businesses that institute effective customer retention programs may see<br />

profits increase by how much?<br />

(TCO 1) Customer loyalty is<br />

(TCO 2,3) Value can be defined as<br />

(TCO 2,3) The simplest way to get information about potential customer turnoffs is<br />

(TCO 2,3) The people who bear the major responsibility for both value and systems<br />

problems are<br />

(TCO 2,3) Reducing turnoffs can<br />

(TCO 13) Structured knowledge bases are<br />

(TCO 13) Which of the following benefits does NOT apply to the advantages of a<br />

company using websites?


(TCO 13) Hardware and software have lifecycles of<br />

(TCO 13) The average cost per transaction of self-service Web assistance is<br />

(TCO 6,7) When it comes to listening versus speaking,<br />

(TCO 6,7) Which of the following reasons is NOT a reason for not seeking clarification<br />

in a conversation?<br />

(TCO 6,7) One example of an internal factor that complicates the listening process is<br />

(TCO 6,7) One example of self-centeredness is<br />

(TCO 8,9) Behavior is<br />

(TCO 8,9) Calling yourself Mr. or Ms. may give the impression that<br />

(TCO 8,9) Callers should always<br />

(TCO 8,9) Many customers get their first impression of your company from<br />

(TCO 8,9) One problem with not seeing the person you are talking to is<br />

(TCO 8,9) Titles convey<br />

(TCO 3) Explain what the word “systems” means in context of this text.<br />

(TCO 6,7) What are the three I’s of eye communication and how do you see each used<br />

in a typical face-to-face sales encounter?

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