EFL Record 17.indd - Eastern Football League
EFL Record 17.indd - Eastern Football League
EFL Record 17.indd - Eastern Football League
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TM<br />
50years<strong>EFL</strong><br />
This year the <strong>EFL</strong>’s online efforts have provided a real<br />
boost to the way we go about making sure that <strong>EFL</strong><br />
supporters, players and offi cials get more news about<br />
the league, faster than ever before.<br />
Some very good decisions were made more than<br />
11 years ago when the <strong>EFL</strong> joined with SportingPulse<br />
to help them to build a player and match management<br />
system that is now been embraced nationally as<br />
Footyweb. This is the system that facilitates all player<br />
transfers, match results and fi xtures throughout the<br />
country. At the time the <strong>EFL</strong> also launched its fi rst<br />
website and provided opportunities for clubs to have<br />
their own stand-alone sites. These were very basic sites<br />
with little fl exibility on how they looked or the content<br />
they provided. Today they are much improved, and<br />
clubs still have the option of these provide free to build<br />
and to host.<br />
Today, of course, the new world of social media is<br />
providing new challenges. However, concepts such<br />
as Facebook and Twitter are not exactly foreign to the<br />
<strong>EFL</strong>. The <strong>EFL</strong> fan forum has provided opportunities<br />
for individuals to express themselves and to engage<br />
INSIDE THE <strong>EFL</strong><br />
TM<br />
50years<strong>EFL</strong><br />
in chat about our football since we fi rst launched the<br />
site. Its interactivity has been a key part of the site and<br />
has helped provide us unparalleled traffi c amongst the<br />
SportingPulse network<br />
Today our on line activity is far and away our most<br />
effective form of media. Apart from our own forum<br />
we have integrated Facebook and Twitter into our<br />
online strategy, an application for smart phones, a<br />
tipping competition, radio broadcast streaming and we<br />
recently launched our own YouTube channel and online<br />
television show, <strong>EFL</strong> TV.<br />
The results have been extremely positive. Based on the<br />
industry standard Neilson Data statistics, the <strong>EFL</strong> site<br />
ranked seventh nationally in June amongst all sports<br />
sites for the commercially important page impressions.<br />
Since 2008 our joint venture with SportingPulse has<br />
seen the introduction of advertising to <strong>EFL</strong> sites and<br />
helped to realize some of the commercial objectives of<br />
our on line operations. In coming weeks we hope to<br />
launch LIVE fi nals action through the <strong>EFL</strong> YouTube<br />
channel as we integrate more media activities through<br />
the website.<br />
THE EASTERN FOOTBALLER<br />
THE OFFICIAL JOURNAL OF THE EASTERN FOOTBALL LEAGUE<br />
August 6th, 2011 Price: $2.50 (inc. GST) Vol. 22 No. 17<br />
All material and photographs prepared by the <strong>Eastern</strong> <strong>Football</strong> <strong>League</strong> Media Manager, including original articles and those of contributors,<br />
published in the <strong>Eastern</strong> <strong>Football</strong>er, are subject to copyright laws and cannot be reproduced without the permission of the <strong>EFL</strong>.<br />
Some photos provided by Cyan Sporting Images and Fairfax Journal.<br />
Address all correspondence to: <strong>Eastern</strong> <strong>Football</strong> <strong>League</strong>, 256 Scoresby Road, Boronia 3155.<br />
Telephone: 9762 5766, Fax: 9761 1315. Chairman: Graham Halbish. Chief Executive Offi cer: Rob Sharpe.<br />
Printed by Cyan Press. Telephone: 9763 4088.<br />
1 THE EASTERN FOOTBALLER 2011
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