APC - HDS presentation
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QUOTATION<br />
<strong>APC</strong><br />
REPOSITIONING<br />
CAMPAIGN<br />
March 2017
“Cosmopolitan &<br />
Dynamic”
Hagen Design & Strategy<br />
Hagen Design & Strategy (<strong>HDS</strong>) is a wellestablished,<br />
result-driven, independent fullservice<br />
agency that has been active on Curaçao<br />
and in the Dutch Caribbean for over 25 years.<br />
The <strong>HDS</strong> team boasts no less than two hundred<br />
years of combined hands-on experience in<br />
advertising, marketing and communication<br />
strategy and execution.<br />
Seasoned executives and an energetic, professional<br />
staff provide a full spectrum of advertising<br />
and marketing solutions services, including (but<br />
not limited to) branding, campaign management,<br />
and media strategy. Typical <strong>HDS</strong> projects combine<br />
the use of conventional and new media, that tap<br />
into the agency’s extensive media network and<br />
state of the art online capabilities.<br />
At <strong>HDS</strong>, we not only help brands to adapt and<br />
survive the ever-changing environment, but help<br />
our clients succeed and thrive in the real world.<br />
The core of the company is made up of creative<br />
talent that produces successful, innovative,<br />
unique and cutting edge work. Our team members<br />
include strategists, artists, technologists,<br />
writers, and project managers.<br />
The long list of clients <strong>HDS</strong> has successfully<br />
served, cover a wide range of industries,<br />
including:<br />
• Banks and financial institutions<br />
• Aviation industry<br />
• Tourism industry<br />
• Government agencies<br />
• Non-profit organizations & NGOs.<br />
Media strength<br />
Our aim<br />
At <strong>HDS</strong> we continuously strive for excellence in<br />
creativity, product and service, while at the same<br />
time delivering value and quality above and<br />
beyond expectations. As a full-service agency, we<br />
are committed to being a trustworthy and responsive<br />
partner to our clients. The hands-on approach<br />
of our executives, designers, account managers,<br />
media handlers and support staff, is our guarantee<br />
for success and complete client satisfaction,<br />
resulting in strong and long-lasting relationships.<br />
Strategic alliances<br />
<strong>HDS</strong> is committed to strategic partners, enabling<br />
the agency access to powerful third-party marketing<br />
data and expertise in the fields of quantitative<br />
and qualitative research. Our alliances have<br />
proven effective and successful in several largescale<br />
campaigns.<br />
At your service<br />
With our vast experience, expertise and use of<br />
modern technology, we are uniquely able to<br />
provide all possible output required for complex<br />
and holistic multi-media projects, such as:<br />
• Print media<br />
• Signage<br />
• Online media creation and management<br />
• Media planing and placements<br />
• TV and radio productions<br />
• Website design and development<br />
• Graphic design<br />
• Strategic concepts and branding<br />
We have a vast media network, a strong media<br />
handling capability and a solid relationship with<br />
all TV-, radio-, newspaper-, magazine-, billboardand<br />
cinema outlets on the islands of the Dutch<br />
Caribbean. Within this market we are able to get<br />
any communication and marketing message out<br />
in any form through any medium. Due to our<br />
long-term contacts with suppliers and media<br />
houses we are able to offer competitive third<br />
party prices to our clients.
The Team<br />
Hans Hagen,<br />
CEO / Creative Director<br />
Years of experience: 32<br />
Years with firm: 11<br />
David Serphos,<br />
Marketing & Communication Strategist<br />
Years of experience: 27<br />
Consultant<br />
Ursela Wefer,<br />
Account Manager<br />
Years of experience: 16<br />
Years with firm: 7<br />
Karena van der Veen,<br />
Senior Graphic Designer<br />
Years of experience: 26<br />
Years with firm: 9<br />
Alejandro Coronado,<br />
Web Builder & -designer<br />
Years of experience: 17<br />
Years with firm: 4<br />
Jesús Duke,<br />
Designer<br />
Years of experience: 9<br />
Years with firm: 2<br />
Monique Hagen,<br />
Special Projects Manager<br />
Years of experience: 15<br />
Years with firm: 8<br />
Ashley Sambo,<br />
Media Department / Traffic Manager<br />
Years of experience: 23<br />
Years with firm: 10<br />
Francis O’Connor,<br />
Digital Marketing & Content Creator<br />
Years of experience: 3<br />
Years with firm: 1<br />
Maike Martinez-Glaudemans,<br />
Administration and Financial Support<br />
Years of experience: 13<br />
Years with firm: 3<br />
Repositioning <strong>APC</strong><br />
<strong>APC</strong> is looking for a creative concept that in a clear and powerful way conveys<br />
to its target audiences its desire to position itself as “Relentlessly Innovative”.<br />
<strong>APC</strong> is well known as a solid financial institution. This reputation can be used as a<br />
rock-solid stepping stone so that it can confidently present itself to the market as<br />
THE financial institution that markets and appeals to modern, dynamic and driven<br />
individuals. These people enjoy life, are tech savvy, health- and environmentally<br />
conscious, travel the world and aim for a future where time, space and money<br />
are no limiting factors.<br />
<strong>APC</strong> wants to distinguish itself from its competitors by creating new<br />
market space and pursuing a strategy of innovation and approachability.<br />
By applying modern tools and technology it aims to become the industry leader<br />
and trendsetter when it comes to pension- and investment products and services.
“Confident &<br />
Entrepreneurial”
“Bold &<br />
Creative”
Price quotation<br />
<strong>HDS</strong> will deliver a full-scale concept for <strong>APC</strong>’s desired ‘ Relentlessly Innovative’ repositioning campaign.<br />
Our extensive description of the strategic approach will include the following:<br />
• Creative concept<br />
• Campaign elements<br />
• Slogans<br />
• Visualizations<br />
• Social media strategy<br />
• Online marketing strategy<br />
• Definition of target audiences<br />
• PR & events<br />
• Price overview with a detailed<br />
breakdown of all relevant expenses<br />
The concept <strong>presentation</strong> will cost NAF 7.500 excl. 6% OB.<br />
Project timeline<br />
Two timelines are visualized here below depicting the preparation phases of the campaign.<br />
Project Timeline 1 represents what is indicated in the creative brief.<br />
Project Timeline 2 includes a focus group session with the purpose to research the respondents’ towards<br />
the campaigns’ message and creative. As <strong>HDS</strong> deems it of importance that the campaign is tested<br />
in advance, this illustrates that it will not affect that the launch date.
All materials supplied for this proposal, remain the property of Hagen Design & Strategy until an agreement<br />
has been reached about the proposal. All materials are protected by copyright © to Hagen Design & Strategy.<br />
Materials can only be used for third parties after written permission by <strong>HDS</strong>.