The IDC

BOSTON FRIENDS OF IDC
IDC MARKETING STUDENTS WIN PRESTIGIOUS MAA AWARD
RRIS Business Students Liat Karpel, Dotan Weiss and Rebecka Metzger
recently travelled to Boston as the winners of the MAA Worldwide
Marketing Challenge. The semester-long contest pitted IDC students
against students from other schools around the world. The goal was to create
a complete 360° marketing plan targeted to increase tourism to the home
MAA VP of Marketing Mike Da Silva; RRIS Students Liat Karpel,
Dotan Weiss, and Rebecka Metzger
sPeciAl sPOtlight On AfiDc
NEW SCHOLARSHIP FUND AT IDC IN LOVING MEMORY OF MIMI GISHURI - DONATED BY GIL AND ORIT TENZER
The new scholarship fund was dedicated
in memory of Mimi Gishuri, aunt of Gil
Tenzer
Jonathan Davis Brian Knez and Prof.
Uriel Reichman at Castanea Partners’
office. Brian is one of many American
friends of IDC who has been
providing ongoing scholarships at IDC
Herzliya. Thanks to the generosity
of supporters from around the world,
25% of IDC’s student body receive
some form of financial assistance.
American Friends of IDC supporters
Gil and Orit Tenzer
Mimi Gishuri’s life reads like a movie script
Mimi’s family emigrated from Poland to Belgium in the 1920s. The
youngest in an extended family, everyone doted upon this golden child.
In her late teens, however, Mimi fell in love with a Belgian who was not
Jewish, and married him. Devastated, her family refused to have contact
with her and symbolically sat shiva over their now departed daughter.
With the onset of World War II and the occupation of Belgium by the
Nazis, Mimi’s husband was one of the leaders of the resistance movement
and Mimi, with her striking blond hair and blue eyes, was an ideal agent
to carry messages. Unfortunately the German security forces were able to
break a number of the resistance cells and arrested both Mimi and her
husband. They were subjected to brutal investigations culminating in her
husband’s death, and Mimi, who was pregnant at the time, lost the baby.
Following the end of the war, Mimi made her way to Palestine, where she
knew one of her sisters lived. A happy reunion followed and she spent the
next two years living with her sister and brother-in-law and their two young
children, who were thrilled to have a beautiful glamorous auntie liven up
the scene. Mimi met and married Ephraim “Foki” Gishuri and traveled
the world with him in various political posts, representing the young state
of Israel. She became an ardent Zionist and spent time volunteering in
various hospitals and charity organizations for the next four decades. Due
to damage from the torture inflicted on her she wasn’t able to have children
of her own, so she truly dedicated herself to take care of others, whether
old or young. She had a particular affinity for cats and would stop at the
butcher’s every day for leftovers which she would feed to dozens of strays in
the backyard of her garden floor apartment in Ramat Gan.
Amazingly, despite the harsh life she experienced during the war, Mimi
stayed positive and upbeat and lit up every place she entered with positive
energy. Always humble, she kept a closed drawer full of commendations
and medals from her days in the resistance as well as recognition of her
extensive charitable work. She died of natural causes within a year or so
of the death of her beloved husband Foki. Her life and positive attitude are
truly an inspiration.
country. The Israeli Ministry of Tourism judged the local competition and
was very impressed with Karpel, Weiss & Metzger’s proposal and hope to
implement certain aspects of it. While in Boston, Karpel, Weiss & Metzger
joined RRIS Marketing Director, Lenore LaVine, in visiting local schools,
to share with students their experiences of studying at IDC Herzliya.
Left to right: Rebecka Metzger, Dr Yaron Timmor, Dotan Weiss, Liat Karpel
Photographer: Yaniv Gurwicz
IDC Winter 2010 > 77