CULTIVATE
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the<br />
approach.<br />
VISUALS + SOCIAL MEDIA<br />
By striking a good balance between<br />
fun updates, beautifully decorated<br />
espresos, helpful tips for the<br />
java-loving home barista, the brand’s<br />
social media pages offer an<br />
assortment of cool images related to<br />
the coffee community and culture.<br />
PR + INFLUENCERS MARKETING<br />
Cultivate also utilizes traditional PR<br />
tactics (creation of press releases<br />
and consistent media pitching) to<br />
more contemporary initiatives, such<br />
as brand ambassador campaigns. We<br />
are constantly exploring new ways to<br />
place Mikel in front of today’s coffee<br />
lovers.
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