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2017 is set to embarce Darker Tones.<br />
We reveal the winner in Decora's<br />
first ever window display<br />
competition.<br />
Seasonal reds are in! We take a look<br />
at this emerging interior trend.<br />
We check out some of<br />
the latest gadgets in the<br />
year homes got smart.<br />
Metallic Mania has hit &<br />
we're loving it.<br />
DEC ‘16 | ISSUE 15<br />
1
WE ALL KNOW AT THIS TIME OF YEAR SANTA IS<br />
FINALISING HIS “NAUGHTY AND NICE” LISTS...<br />
HERE AT THE VIEW WE HAVE MANAGED TO GET<br />
OUR HANDS ON SANTA FE’S CHECKLIST FOR THE<br />
“NEVADA NICE LIST”<br />
2<br />
*Data Source: <strong>The</strong>rmal performance of traditional windows. English Heritage and Glasgow Caledonian University
Welcome to the <strong>View</strong><br />
A welcome to the <strong>View</strong>, from us to you.<br />
Merging Media<br />
A look at Decora's press exposure in both traditional &<br />
new media.<br />
A Very Berry Christmas<br />
Seasonal reds are in! We take a look at this emerging<br />
interior trend.<br />
Escapism<br />
We investigate the growing interior design trend of<br />
digital escapism.<br />
And <strong>The</strong> Winner Is...<br />
We reveal the winner in Decora's first ever window<br />
display competition.<br />
Metallic Mania<br />
Metallic Mania has hit & we're loving it.<br />
<strong>The</strong> Year That Was<br />
From Bowie to Brexit; we take a look at the years<br />
major events.<br />
05<br />
06<br />
10<br />
12<br />
16<br />
20<br />
22<br />
24<br />
26<br />
28<br />
30<br />
32<br />
34<br />
Home & Away This Christmas<br />
Find out why more & more people are spending<br />
Christmas away from home.<br />
Movers & Shakers<br />
Bloggers are having a big impact on the interior design<br />
world. We check out some of the rising stars.<br />
Embrace Your Dark Side<br />
2017 is set to embarce Darker Tones.<br />
Automation Sensation<br />
We check out some of the latest gadgets in the year<br />
homes got 'smart'.<br />
Stuff the Turkey<br />
Are you getting a little tired of the old bird? Check out<br />
how the rest of the world does Christmas dinner.<br />
Pay It Forward<br />
It's easier than ever to do your bit for charity this<br />
Christmas, all it takes is a little good will.<br />
3
4
ELCOME TO THE FINAL VIEW<br />
FOR <strong>2016</strong>.<br />
With the year that brought us Brexit,<br />
a new American President & Pokemon<br />
Go! We also must remember that<br />
March saw the launch of the new<br />
Fabric Box, Sunwood introduced<br />
several new colours to the Fauxwood<br />
range and Santa Fe brought a stylish<br />
presentation box to showcase the<br />
latest collection. We hope you have<br />
loved these additions as much as we<br />
have enjoyed launching them!<br />
As we look ahead to 2017, this edition<br />
of <strong>The</strong> <strong>View</strong> provides some insight<br />
into projected trends – get ready to<br />
embrace metallic mania! Along with<br />
modern metals, we take a look at the<br />
must have home technology gadgets<br />
for 2017, which are sure to ease<br />
everyday life! Not only focusing on<br />
the home, this is the year to focus on<br />
you – we provide some tips and tricks<br />
for creating the perfect environment<br />
to escape and relax.<br />
Embracing all things new, we also take<br />
a look at alternative places to spend<br />
Christmas across the UK and Ireland<br />
and discover how Christmas dinner<br />
is celebrated around the world – with<br />
these ideas you might even think<br />
about breaking tradition!<br />
We look forward to 2017 and our<br />
continued journey with you all! We<br />
hope you have a very Merry Christmas<br />
and wish you a prosperous New Year!<br />
THE DECORA TEAM<br />
5
Embracing the digital<br />
world is <strong>The</strong> Fabric Box.<br />
With presence on Twitter,<br />
Facebook and Instagram in<br />
addition to an online blog,<br />
<strong>The</strong> Fabric Box intertwines<br />
digital marketing into the<br />
marketing mix for a smarter<br />
marketing approach.<br />
Frame with a flourish: Smaller details such as<br />
window dressigns are key to finishing off a<br />
new kitchen space. <strong>The</strong>se Sephora roller blinds<br />
in Sky, which depicts ferns against a dusky<br />
plain backdrop, are new from <strong>The</strong> Fabric Box.<br />
Screen Idol: <strong>The</strong>se made to measure sliding<br />
panels certainly fit the bill when it comes to<br />
stylish screening & we’ve fallen head over<br />
heels for this Splash Divine & Tango<br />
feature wall.<br />
6<br />
A classic colour scheme: Black and white is on trend<br />
both in fashion and homeware. Sally Chamley, founder<br />
of Black Orchid Interiors, says: ‘A touch of black can add<br />
structure to a room scheme. With white, it looks clean<br />
and sophisticated.’
Social media generates a huge amount<br />
of data about your customers in real<br />
time. Every day there are over 500 million<br />
Tweets, 4.5 billion Likes on Facebook, and<br />
95 million photos and videos uploaded<br />
to Instagram. Behind these staggering<br />
numbers is a wealth of information about<br />
your customers—who they are, what they<br />
like, and how they feel about your brand.<br />
Rosa Calico<br />
Farah Duck Egg<br />
Through daily active<br />
engagement and social<br />
listening, you can gather<br />
relevant customer data<br />
and use that information<br />
to make smarter business<br />
decisions. With Hootsuite<br />
Insights, for example, you<br />
can gather information<br />
across all your social<br />
networks in real time—<br />
allowing you to gauge<br />
customer sentiment, find the<br />
conversations happening<br />
around your brand, and run<br />
real-time reports.<br />
Grace Moonstone<br />
7
• EASY USER INTERFACE & STEP BY STEP<br />
ORDERING PROCESS.<br />
• DESIGN SHUTTER ONLINE: SHUTTER<br />
DIAGRAMS CAN BE PRINTED DIRECTLY<br />
FROM THE SITE.<br />
• TECHNICAL DRAWINGS CAN BE PRINTED<br />
OFF THE SYSTEM.<br />
• ORDER BAY WINDOWS: ORDER UP TO<br />
6 BAY SECTIONS.<br />
• EFFICIENT ORDER PROCESS: ORDERS<br />
SENT DIRECT TO FACTORY.<br />
• TRACK PROGRESS OF CUSTOMER ORDERS.<br />
8<br />
SANTAFESHUTTERS.CO.UK
SANTAFESHUTTERS.CO.UK<br />
9
CHRISTMAS JUST ISN’T<br />
CHRISTMAS WITHOUT SOME<br />
RED! FROM MARKS AND<br />
SPENCER’S CHRISTMAS<br />
#WITHLOVE CAMPAIGN TO<br />
STARBUCKS RED HOLIDAY<br />
CUPS AND OF COURSE COCA<br />
COLA’S RED TRUCK, THE<br />
CLASSIC CHRISTMAS RED IS<br />
BEING EMBRACED!<br />
Starbuck’s new Christmas cups<br />
10
Not just for Christmas, a red and white<br />
colour scheme can be used all year<br />
through to make a statement. Pure and<br />
serene, crisp whites can be combined with<br />
red for a simple yet luxuriously energetic<br />
look. Nera Scarlet is the perfect addition<br />
to such a design.<br />
Mark’s & Spencers<br />
Mrs Claus Campaign<br />
Feeding the Christmas appetite, red is<br />
the perfect choice for a kitchen diner<br />
with its proven quality of stimulating<br />
one’s appetite. This makes Vitra Flame<br />
the perfect shade for a family dinner<br />
environment.<br />
Nera Scarlet<br />
Vitra Flame<br />
Alumitex Primary Red<br />
Warming and welcoming this traditional<br />
Christmas colour is perfect for creating<br />
that fuzzy feeling in a home design.<br />
Mixing Christmas crimson with a leafy<br />
metallic, Satina can be used to add a<br />
touch of magic sparkle all year around.<br />
Not just for creating a homely feel, red<br />
can also be used to add confidence<br />
and flair. Bold and delightful, Mezza<br />
embraces a hot red and quirky design<br />
for a unique touch.<br />
Truly embracing the Christmas spirit,<br />
Alumitex’s dramatic Primary Red adds<br />
glamour, spice (and all things nice!).<br />
Fused into a black and white design the<br />
true beauty of its metallic tone<br />
is enhanced.<br />
Mezza Lava<br />
11
12
Within interior design, a growing trend has developed over time<br />
– Escapism. People are designing areas within their home where<br />
they can go to decompress and disconnect from electronics<br />
in a setting that is soothing and relaxing for them. With social<br />
media being at the forefront of everything, many people want<br />
to be able to escape from the pace of everyday life. <strong>The</strong> desire<br />
to create small nooks solely designed for relaxation is something<br />
that can be easily achieved without lengthy renovation. <strong>The</strong><br />
colours used to create your ‘safe’ place can be anything you<br />
want. Pastel hues evoke openness and relaxation. <strong>The</strong>y are<br />
considered relieving and soothing. <strong>The</strong> Farah range within <strong>The</strong><br />
Fabric Box collection is inspired by the Japanese cherry blossom<br />
tree, the delicate detail and pastel colours brings a sense of zen<br />
to any room. Blue is a colour which projects a sense of calm and<br />
tranquillity increases creativity and spirituality. Sephora Sky has<br />
a soft delicate fern which evokes relaxing while Rosa Mineral has<br />
an elegant design that could captive your imagination. Another<br />
E S C A P I S M<br />
trend which will work hand in hand with the trend is the colour<br />
dark green. This colour adds depth and can bring the colours<br />
from the outdoors inside. <strong>The</strong> dark green can be complimented<br />
by natural wood tones such as Sunwood Beech and Chestnut<br />
or Timberlux Walnut. Soft cloth inspired fabrics from <strong>The</strong> Fabric<br />
Box collection such as Costello Stone will complement the dark<br />
green while adding texture and a sense of luxury to the serene<br />
environment. Technology, for the most part, is one of the greatest<br />
creations in our generation. Tech-filled homes certainly aren’t<br />
going anywhere, but more and more families are opting to keep<br />
their family rooms unplugged in order to facilitate more family<br />
time. If you have noticed that your family have begun to drift<br />
apart due to the amount of technology in your home, it may be<br />
time to re-evaluate the impact it has on your life. Minor changes<br />
within the home can help bring the family together by making<br />
certain areas more appealing, inviting and relaxing.<br />
13
14
THIS YEAR SAW THE<br />
EXPANSION OF THE<br />
SUNWOOD FAUXWOOD<br />
COLLECTION, WITH<br />
6 NEW COLOURS<br />
INTRODUCED TO<br />
THE EXISTING<br />
RANGE. EMULATING<br />
A SOPHISTICATED<br />
WOOD GRAIN OR<br />
A CONTEMPORARY<br />
SMOOTH FINISH, FAUX<br />
WOOD BLINDS ARE NOW<br />
AVAILABLE IN 8 COLOUR<br />
OPTIONS RANGING FROM<br />
WHITE TO A RICH DARK<br />
BROWN WOOD GRAIN.<br />
Crafted using high quality PVC,<br />
Sunwood Fauxwood blinds meet the<br />
demands of consumers who want<br />
to introduce elements of nature and<br />
wood to every part of their home.<br />
<strong>The</strong> fine grain re-creates the warm,<br />
homely effect of natural wood. <strong>The</strong><br />
durability and versatility of PVC<br />
enables a faux wood blind to be the<br />
perfect window covering for areas<br />
of high moisture content such as<br />
kitchens and bathrooms. <strong>The</strong> highquality<br />
PVC absorbs less moisture<br />
which means the slat will not warp,<br />
yet still retaining the natural look.<br />
<strong>The</strong> new Sunwood Fauxwood colours<br />
include a rich warm cream, Linara<br />
available in both flat and finegrain;<br />
Stratus, a warm grey wood grain is<br />
the ‘must-have’ colour in any room<br />
as it compliments many colour<br />
schemes. Four other wood tones<br />
finish the palette ranging from Desert<br />
Oak, perfect accompaniment to<br />
oak flooring and furniture to Callo,<br />
a dark rich grain which can create<br />
a sophisticated modern look when<br />
mixed with a clean white interior.<br />
<strong>The</strong> Sunwood Fauxwood collection<br />
can also be enriched by adding tapes<br />
to the blinds. <strong>The</strong> option to choose<br />
flatweave tapes will allow you to add<br />
a more refined look on your blind<br />
and help you tie in with your current<br />
interior trends.<br />
<strong>The</strong> Sunwood Collection now<br />
totals 38 colours and wood tones<br />
that will truly enhance and further<br />
strengthen the Sunwood brand as<br />
one of the most comprehensive and<br />
competitively priced wood venetian<br />
ranges in the market.<br />
15
AND THE<br />
WINNER IS<br />
Competition was fierce<br />
as customers tapped into<br />
their creative sides to<br />
produce an eclectic mix of<br />
retail displays. <strong>The</strong> Final<br />
selection was eventually<br />
narrowed down to four<br />
possible winners.<br />
SIMPLY BLINDS<br />
Each of the four finalists clearly grasped<br />
the conceptual theme of the competition,<br />
with a theme / message evident to support<br />
the visual element to each of the displays.<br />
Blinds 2000 creation of clothing from <strong>The</strong><br />
Fabrics Box collection delved into the<br />
made to measure theme of <strong>The</strong> Fabric Box,<br />
while Amber blinds chose to make a visual<br />
statement with a monochrome display with<br />
the eye-catching Mezza as the centre piece.<br />
M&S Blinds Belfast’s, colourful paint pots<br />
have created a splash of interest with<br />
passing trade. Siobhan from M&S Blinds<br />
commented “we have received great<br />
feedback from customers, it has drawn<br />
them instore and created a buzz around<br />
the collection”<br />
Trailored:<br />
A strong concept<br />
Genius use of the<br />
Fabric Box accessories<br />
& materials<br />
16<br />
Eye catching & colourful<br />
merchandise display
AMBER BLINDS<br />
<strong>The</strong> judges felt that the winning display<br />
showed a great understanding of the<br />
conceptual theme, combining <strong>The</strong> Fabric<br />
Box’s recognisable green branding through<br />
the choice of product and by utilising props<br />
to capsulate <strong>The</strong> Fabric Boxes ability to be<br />
tailored to individual consumer needs.<br />
<strong>The</strong> mixture of contrasting colour on display<br />
falls in line with a key merchandising theory<br />
that states that “A mixture of colours to create<br />
a contrasting background to the products<br />
on display can have a high recall rate by<br />
consumers”. <strong>The</strong> judges loved the visual<br />
“tailored” message created with the 89mm<br />
vertical dress. Overall the visual elements<br />
combined with the written message to create<br />
an eye-catching conceptual display.<br />
As noted many times the<br />
power of the window display<br />
cannot be underestimated.<br />
<strong>The</strong> window display is the<br />
first physical interaction<br />
a potential consumer has<br />
with a brand, it provides<br />
an understanding of what<br />
goods are sold in store as<br />
well as communicating<br />
the brand image and how<br />
it is distinguished from<br />
competitors.<br />
BLINDS 2000<br />
A study of the pharmacy and<br />
beauty retailer Boots, found<br />
that products introduced in a<br />
window display increases the<br />
sales of those products and<br />
even help with increasing the<br />
sales of products which have<br />
low sales. Overall, stores<br />
who had a window display<br />
had a positive increase in<br />
sales compared to those<br />
who did not. Entrants to <strong>The</strong><br />
Fabric Box window dressing<br />
competition have seen the<br />
impact on their business<br />
and with the increased<br />
interaction with consumers.<br />
M&S BLINDS BELFAST<br />
17
18
19
THIS YEAR THE HOME DÉCOR, FASHION AND BEAUTY<br />
INDUSTRIES HAVE BEEN MAD FOR METALLICS. FROM<br />
COPPER VASES TO GOLD DRESSES AND EVEN ROSE<br />
GOLD TINTED HAIR, METALLICS HAVE BEEN A PROMINENT<br />
FEATURE THROUGHOUT THE YEAR <strong>2016</strong>!<br />
<strong>The</strong> metallic trend has its roots in the<br />
copper craze which began in 2015.<br />
As popularity increased through <strong>2016</strong><br />
we saw the addition of bronze, rose<br />
gold and gold adding to the glamour<br />
and warmth of existing copper tones.<br />
Assisting in setting the trend was the<br />
colour of the year choices made by<br />
Pantone, the colour experts; Rose<br />
Quartz set the culture for a rise in pastel<br />
shades and warm metals. As such they<br />
were introduced into the home in a<br />
variety of ways from wallpaper, tiles<br />
and flooring to accessories, appliances<br />
and furniture.<br />
Today, chrome taps meet copper baths,<br />
ceramic tiles and wooden floors are<br />
intertwined with rich metals, furniture<br />
pieces infused with metal become<br />
statement pieces and home furnishings<br />
set out to dazzle. <strong>The</strong> Fabric Box<br />
collection carries the love of metallic<br />
through to window design with various<br />
shimmering options; Reflection, Nina,<br />
Treviso, Satina, Midas and Grace<br />
utilise distinct metallic patterns whilst<br />
Luxari, Albany, Sahara, Samba, Metz,<br />
Diva and Linos incorporate a subtle<br />
metallic sheen. With a range of options,<br />
metallics can be used to not only create<br />
an elegant glow in a room, but to also<br />
add an edgy vibe for uncontrived<br />
individualism. Suiting any scheme,<br />
metallics can be used to emphasize any<br />
theme from old-style glamour to exotic<br />
bliss and modern minimalism.<br />
Muted metals can be paired with<br />
vintage patterns, neutral whites and<br />
soft textiles for old-style glamour.<br />
Grace from <strong>The</strong> Fabric Box collection<br />
is perfect for this look with a baroque<br />
floral design in shimmering metallic.<br />
Additionally, Albany adds a beautiful<br />
glow with an elegant brushed metallic<br />
design. Stark golds and silvers can be<br />
paired with cobalt blues, lime greens<br />
and quirky patterns for exotic bliss.<br />
Pefectly adding to such a design is<br />
Reflection Olivine with a bright green<br />
base and metallic pattern, Satina Vanilla<br />
with wild gold leaves on a neutral base<br />
or Treviso Citrine with its forest flair.<br />
Additionally, subtle hints of gold and<br />
copper can be used to create warm<br />
sophistication within a modern design.<br />
Reflection and Nina from <strong>The</strong> Fabric<br />
Box collection add a homely touch to<br />
a minimal design whilst the leathery<br />
metallic sheen of Metz adds a little<br />
touch of drama.<br />
20
Satina vanilla Midas Vibe<br />
Grace Moonstone<br />
Reflection Antique<br />
Metz Ivory<br />
Nine Duck Egg<br />
21
JANUARY<br />
FEBRUARY<br />
MARCH<br />
APRIL<br />
Thousands of hearts across<br />
the world are simultaneously<br />
broken when One Direction<br />
announce their split.<br />
At the 6th time of asking<br />
Leonardo DiCaprio finally<br />
wins his first Oscar for<br />
‘<strong>The</strong> Revenant’.<br />
England won the 6 Nations<br />
and Grand Slam<br />
World’s first baby born with<br />
new “3 parent” technique. It’s<br />
a boy by the way.<br />
MAY<br />
JUNE<br />
JULY<br />
AUGUST<br />
Leicester City fight their<br />
way to a historic fairy-tale<br />
Premier League victory.<br />
<strong>The</strong> Queen celebrated her<br />
90th birthday while the UK<br />
voted to leave the European<br />
Union.<br />
Pokemon Fever took over the<br />
world, with people giving<br />
up jobs to chase Pokemon<br />
around the world<br />
Team GB finish 2nd on<br />
the medal table at the Rio<br />
Olympic Games<br />
SEPTEMBER<br />
OCTOBER<br />
NOVEMBER<br />
DECEMBER<br />
Samsung had to recall<br />
millions of phones as many<br />
have started exploding while<br />
the iPhone 7 was launched<br />
<strong>The</strong> Great British Bake Off<br />
appeared on the BBC for the<br />
last time<br />
Donald Trump is elected<br />
President of the United States<br />
of America, defeating Hillary<br />
Clinton at the polls.<br />
Santa sleeps in...
HOME OR AWAY<br />
This Christmas?<br />
CHRISTMAS TRADITIONS<br />
FEATURE HEAVILY IN OUR<br />
ANNUAL FESTIVITIES; WE<br />
ALL HAVE THEM EVEN IF<br />
WE THINK WE DON’T.<br />
From the Christmas jumpers, the carrots<br />
left out on Christmas Eve, champagne for<br />
breakfast on Christmas Day to visiting<br />
every family member over the festive<br />
period. Why not step away from the norm<br />
and do something totally different<br />
this year! Leave the madness of the ‘big’<br />
Christmas food shop and the stress of<br />
cooking the turkey behind you, instead<br />
have someone cater to your every need<br />
while you spend quality time with your<br />
family – after all isn’t that what Christmas<br />
is about?<br />
5 STAR LUXURY IN<br />
IRELAND<br />
Cork City’s premier 5-star hotel, Hayfield<br />
Manor. Relax and enjoy the entire festive<br />
season in tranquillity. Arrive to a reception<br />
of warm mulled wine and the sound of<br />
heart-warming Christmas carols. Children<br />
will enjoy their time here as the hotel plan<br />
little surprises to delight the junior guests<br />
during their stay over the festive season.<br />
<strong>The</strong>y will relish all the fun and excitement of<br />
decorating their very own Christmas tree in<br />
the luxurious bedrooms, then on Christmas<br />
Eve the little ones can gather around the cosy<br />
fireside and enjoy some festive stories before<br />
all the excitement of the arrival of Santa<br />
Claus later that night.<br />
24
FESTIVE<br />
EDINBURGH<br />
CASTLE RESORT<br />
Carlowrie Castle is an alternative<br />
way to spend Christmas.<br />
Take in the breath-taking views<br />
of the 32 acre grounds by taking<br />
a stroll or sip on festive bubbles<br />
while relaxing beside the open<br />
fires. Christmas Eve the butler<br />
will serve boozy mince pies while<br />
listening to Christmas songs<br />
around the decorative tree. Wake<br />
up on Christmas morning with a<br />
stocking full of goodies on your<br />
door followed by a festive turkey<br />
dinner with all the trimmings<br />
then settle down to watch your<br />
favourite classic movie.<br />
CHRISTMAS IN<br />
THE ENGLISH<br />
COUNTRYSIDE<br />
Re-enact the popular Christmas<br />
movie ‘<strong>The</strong> Holiday’ and enjoy<br />
Christmas in a secluded cottage in<br />
the English countryside. Get away<br />
from the hustle and bustle of the<br />
big cities and explore the lovely<br />
towns, villages and countryside<br />
of the region, while visiting local<br />
pubs and coffee shops to indulge<br />
in a mulled cider or hot chocolate.<br />
Stay in the Cotswolds and relax<br />
this Christmas while enjoying<br />
all the countryside has on offer,<br />
take leisurely walks admiring<br />
the landscape or retreat to one of<br />
the many spas to enjoy some selfindulgent<br />
pampering.<br />
FESTIVE FUN<br />
IN WALES<br />
Located on the west coast of<br />
Wales in Pembrokeshire, enjoy<br />
an action-packed Christmas with<br />
lots of festive fun to suit the whole<br />
family. Blue Stone National Park<br />
is ideal for families dreaming of a<br />
traditional Christmas break,<br />
while enjoying some actionpacked<br />
fun such as rock climbing,<br />
kayaking or simply relax and<br />
watch the Christmas pantomime.<br />
Whether you’re an outdoor<br />
adrenaline chaser, a fanatic foodie<br />
or a wound-up workaholic in need<br />
of some winding down, you’ll find<br />
your perfect adventure in Wales.<br />
25
26<br />
Social media is said to be the most powerful<br />
form of marketing. With a few keystrokes and<br />
the touch of button, you can target any market<br />
in the world! True success, however is knowing<br />
what content your market wants to see and<br />
how to put it in front of their eyes…follow our<br />
tips and tricks to help you get started!
USE THE POWER OF IMAGERY<br />
With an average of 7,000 tweets per second, 48,000<br />
Instagram posts per minute and 1.3 million posts per<br />
minute on Facebook, the use of eye catching images is a<br />
must! Take inspiration from Instagram user<br />
@brightbazaar. With an impressive 161K Instagram<br />
followers @brightbazaar uses a mix of images to appeal<br />
to various personas…<br />
USE THE POWER OF #HASHTAGS<br />
Hashtags identify content on a specific topic and increase<br />
the chance of it being found by the right people. To get<br />
started simply use words that describe your content to<br />
form hashtags within your post. A key point here is to<br />
ensure you use words which are relevant to the topic of<br />
your content. Twitter user @mikeahern_, author of the<br />
blog Brit décor, embraces the power of hashtags to attract<br />
people with an interest in home interiors; as a result his<br />
following is growing and as it stands he has a total of<br />
5.7K Twitter followers.<br />
BUILD RELATIONSHIPS<br />
As your social following increases it is important to<br />
nurture the relationship with your potential customers<br />
– enhancing trust through communication is key - speak<br />
to your followers, ask questions and listen to what they<br />
have to say! Home Interior blogger @lovechicliving is<br />
not afraid to connect with others and openly engages<br />
with her multitude of followers (10K Twitter followers<br />
& 975K Pinterest followers!). She often poses questions<br />
to entice conversation and always responds to their<br />
comments. As a result she oozes likeability.<br />
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MODERN INTERIOR DESIGN TRENDS ARE IN A<br />
STATE OF CONSTANT FLUX, ALTHOUGH VIBRANT<br />
COLOUR SCHEMES ARE ALWAYS AT THE FORE<br />
FRONT, A NEW TREND HAS TAKEN A DARK TURN<br />
AWAY FROM THE CONVENTIONAL AND DARKER<br />
SHADES ARE SET TO MAKE A HUGE IMPACT ON<br />
FASHION AND INTERIOR DESIGN.<br />
Dark stains can help make a statement in your<br />
home, creating a bold and dramatic look. <strong>The</strong><br />
Timberlux range which includes darker shades like<br />
Wenge and Walnut will add a sense of elegance to<br />
any living space. <strong>The</strong> Fabric Box Collection picks<br />
up on the grey trend with many of the top sellers<br />
incorporating tones of grey in the designs, textures<br />
and plains ranges.<br />
If you’re worried the dark colour may make your<br />
living space appear small, remember to pair your<br />
dark stained woods with lighter accents of colour.<br />
For example, light or white coloured walls, coloured<br />
cushions or rugs can create the perfect balance<br />
where the dark wood can become the focal point.<br />
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Sin Gloss 89mm
Bedrooms should be calming and<br />
seductive spaces. This can be obtained<br />
through a pallet of natural tones kept<br />
interesting through a mix of textures<br />
such as woods, velvets and silks.<br />
Sunwood Fauxwood Acacia is an<br />
example which is ideal in bedrooms<br />
as it shows the fine grain of the wood<br />
which will compliment light coloured<br />
walls and accessories.<br />
Smooth shiny textures such as<br />
chrome lamps, glass tables or gloss<br />
finishes reflect more light, these make<br />
rooms such as kitchens or bathrooms<br />
feel cooler and also add a sense of<br />
modernity. <strong>The</strong> Alumitex range has a<br />
variety of metallic or textured darker<br />
options such as Orion and Rapture<br />
Rebel available in 25mm slats which<br />
will tick multiple design trends while<br />
keeping your room modern and allow<br />
you to move with changing trends<br />
Mezza Noir<br />
Blacks, browns and greys are colours<br />
that will always be considered when<br />
designing a home. Darker shades<br />
create a dynamic and bold ambiance<br />
in your home. Even in small spaces,<br />
darker colours can give depth and<br />
volume and won’t overpower a space<br />
when used strategically. Be sure to<br />
apply lighter shades such as light<br />
greys or whites to floors or ceilings<br />
to enhance the dark colours and<br />
maximise the feeling of space.<br />
Fauxwood Acacia<br />
Orion<br />
Toro Pewter<br />
Henlow Shadow<br />
During the winter months, we tend to<br />
gravitate towards the darker, richer<br />
tones. However, these colours can<br />
last all year long if matched correctly.<br />
Alessi Jet from <strong>The</strong> Fabric Box<br />
collection is a subtle self-patterned<br />
fabric that presents a feel of luxury<br />
with the mix of matt and sheen Italian<br />
yarns. This design would fit perfectly<br />
in both a contemporary and classical<br />
interior setting using whites and light<br />
greys. Toro Pewter also allows you to<br />
add warmth and texture to any room<br />
with its subtle two tone leather effect<br />
print, this easy wipe fabric makes it<br />
ideal for kitchen areas.<br />
<strong>The</strong> Fabric Box, Treviso Shadow will<br />
bring a touch of nature inside with a<br />
linear tree print. <strong>The</strong> Metallic base adds<br />
a touch of sparkle!<br />
Treviso Shadow<br />
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IN A TECHNOLOGY LED<br />
WORLD, HOMES ARE<br />
BECOMING ‘SMARTER’<br />
WITH THE INTEGRATION OF<br />
SMART DEVICES, APPS AND<br />
GADGETS CREATED FOR<br />
ALMOST ALL ELEMENTS OF<br />
THE HOME. FROM REMOTE<br />
CONTROL HEATING TO<br />
AUTOMATIC LIGHTING,<br />
MOTORISED BLINDS AND<br />
EVEN VIRTUAL ASSISTANT’S,<br />
LIFE CAN BE MADE EASIER.<br />
ALL YOU NEED IS AN<br />
INTERNET CONNECTION, WI-<br />
FI ROUTER AND A MOBILE<br />
DEVICE TO START BUILDING<br />
YOUR DIGITAL HOME!<br />
R7 Wireless 360°<br />
Smart Speaker<br />
by Samsung<br />
EASY ENTERTAINMENT<br />
Digital music services such<br />
as Spotify and iTunes enable<br />
your personal music library<br />
to be carried in your pocket.<br />
Wireless speakers perfectly<br />
combine to allow music to be<br />
streamed from your phone to<br />
fill the air with your favourite<br />
tracks. Multi-room audio<br />
systems add to effortless<br />
song control and minimal<br />
home interior, making wireless<br />
speakers the perfect choice<br />
for easy entertainment.<br />
SMART LIGHTING<br />
‘<strong>The</strong> light switch is on your<br />
phone!’ Motion detection,<br />
audio recognition and remote<br />
controlled lighting means the<br />
light switch is always easy to<br />
find. Most versatile, remote<br />
controlled lighting allows you<br />
to do more than just power<br />
the lights on and off. Products<br />
such as the Philips Hue<br />
range also enable automatic<br />
activation of lights with<br />
inclusion of a timer in their<br />
smartphone app.<br />
Phillips Hue<br />
by Phillips<br />
30
THE PERFECT THERMOSTAT<br />
Wi-Fi connected thermostat’s<br />
not only enable remote control<br />
heating, they also provide a<br />
smarter way to maintain a<br />
comfortable temperature in<br />
your home. Using a dedicated<br />
app, heating schedules can<br />
be set up at the touch of a<br />
button. Not only that, smart<br />
thermostats learn how to heat<br />
your home by working out<br />
your heating patterns. Nest<br />
Learning <strong>The</strong>rmostat offers<br />
additional cost savings as it<br />
adapts heating to the weather<br />
outside, and Hive by British<br />
Gas tracks your location and<br />
adjusts the heating depending<br />
upon whether you are leaving<br />
or returning home.<br />
Nest Learning<br />
<strong>The</strong>rmostat<br />
By Nest Labs<br />
ULTIMATE PRIVACY<br />
Motorised<br />
venetian Blinds<br />
by Sunwood<br />
Motorised blinds provide<br />
ultimate convenience in<br />
maintaining privacy and<br />
controlling natural light. Using<br />
a remote control, blinds can<br />
be tilted and lifted at the<br />
touch of a button. Sunwood,<br />
Timberlux and Alumitex<br />
motorised blinds incorporate a<br />
linked system for synonymous<br />
control of all blinds in a room.<br />
Discrete motors are used<br />
to maintain the aesthetics<br />
of a room, and to increase<br />
convenience automatic<br />
functionalities can be<br />
included; light sensors can be<br />
added so blinds automatically<br />
tilt in periods of sunshine, and<br />
timer units can be added to<br />
raise and lower blinds at set<br />
times – this offers increased<br />
security as blinds can be set<br />
to raise or tilt whilst you are<br />
on vacation to make it look<br />
like you are home!<br />
VIRTUAL ASSISTANT<br />
Streaming music, setting a<br />
timer or ordering a takeaway?<br />
Devices such as the Amazon<br />
Echo allow you to complete<br />
a multitude of tasks without<br />
having to lift a finger. Speech<br />
recognition enables you to<br />
simply ask for what you need,<br />
and wireless speakers mean<br />
you get an answer! As the hub<br />
of complete home integration,<br />
the Amazon Echo can also<br />
be integrated with many<br />
other smart systems; simply<br />
download third party “skills”<br />
(apps) such as Philips Hue<br />
lights or the Nest thermostat<br />
to power your lighting and<br />
heating in one sentence!<br />
Echo by<br />
Amazon<br />
31
It’s the most wonderful<br />
time of the year, but<br />
have you ever stopped to<br />
wonder what Christmas<br />
is like around the world?<br />
For us, there is no better feeling than<br />
tucking into a turkey dinner that has<br />
more than likely been on our minds all<br />
day. It’s a part of Christmas that brings<br />
everyone together and helps keep you in<br />
the Christmas spirit.<br />
As we celebrate Christmas in the Winter<br />
season, sitting down to a warm Turkey<br />
dinner always gives you that feel-good<br />
feeling. However, other parts of the world<br />
tend to find themselves celebrating the<br />
Christmas season in the sun. With a<br />
turkey dinner not looking so appealing<br />
look at what some countries class as a<br />
‘traditional’ Christmas dinner!<br />
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In Italy, you won’t find the same<br />
Christmas dinner on every table. Each<br />
region of Italy has their own traditions.<br />
<strong>The</strong> first course is either broth or pasta<br />
followed by a second course generally<br />
based on meat or fish.<br />
Christmas Eve is when the main meal<br />
is eaten which includes all of Sweden’s<br />
classic dishes, such as, Christmas ham,<br />
pork sausage, an egg and anchovy<br />
mixture (gubbröra), herring salad,<br />
pickled herring, home-made liver pâté,<br />
wort-flavoured rye bread (vörtbröd),<br />
potatoes and a special fish dish, lutfisk.<br />
3.6 million Japanese households celebrate<br />
the Christmas holidays with a takeaway<br />
from KFC. This food trend started back in<br />
the 1970’s and has continued to grow in<br />
popularity ever since.<br />
33
PAY IT FORWARD DAY<br />
ON THE 27TH APRIL<br />
2017 IS WHEN PEOPLE<br />
WILL BE INVITED TO<br />
JOIN A WORLDWIDE<br />
MOVEMENT IN<br />
PERFORMING RANDOM<br />
ACTS OF KINDNESS TO<br />
3 OR MORE PEOPLE AND<br />
ASKING THOSE PEOPLE<br />
TO DO THE SAME.<br />
FOR THIS YEAR’S<br />
PAY IT FORWARD,<br />
THE AIM IS TO GET<br />
OVER 10 MILLION<br />
ACTS OF KINDNESS<br />
AROUND THE<br />
WORLD.<br />
You might be thinking why just one<br />
day, should we not be kind to people<br />
every day? Of course, the answer is<br />
yes, however Pay It Forward Day is<br />
giving people that little reminder of how<br />
important and empowering it is to be<br />
kind to others. Why not try out some of<br />
these different ways in which you can<br />
get involved in Pay It Forward Day:<br />
• Donate to a charity.<br />
• Buy someone at work a cup of coffee<br />
• Hold the door open for someone.<br />
• If someone you love likes something,<br />
give it to them when they least<br />
expect it.<br />
• Compliment someone who deserves<br />
it, or doesn’t. Remember, it’s<br />
about charity.<br />
“BUY A MEAL FOR A<br />
HOMELESS MAN”.<br />
A girl set a £10 note in the street with a<br />
note that said: ‘Hi! This £10 is for you: I’d<br />
like you to pay it forward. Buy a meal for<br />
a homeless man, plant a tree, whatever<br />
strikes you.’ She left her email address<br />
on the note and told the person who<br />
found it to email her and tell her what<br />
they did.<br />
THINK ABOUT PUTTING<br />
SOME MONEY DOWN<br />
FOR A PENDING COFFEE<br />
In a small coffee shop two customers<br />
arrived. ‘’5 coffees, 2 for us’ they said.<br />
<strong>The</strong>y paid for 5 but only drank two.<br />
A poor man enters the shop. With a soft<br />
voice, he asks ‘Do you have any pending<br />
coffee?’ So, what’s a pending coffee?<br />
People pay in anticipation for the coffees<br />
and even meals for others who can’t.<br />
A HOMELESS MAN GAVE STUDENT<br />
DOMINIQUE HARRISON-BENTZEN<br />
HIS LAST £3 SO THAT SHE COULD<br />
GET HOME. SHE THEN RAISED OVER<br />
£21,000 FOR THE HOMELESS MAN<br />
AS HE HELPED HER GET HOME SAFE.<br />
‘My dad was a soldier. He’s<br />
in heaven now’: Touching<br />
note of thanks that the<br />
eight-year-old son of a<br />
dead Iraq veteran handed<br />
to a soldier in a restaurant<br />
along with $20 note.<br />
Myles Eckert, aged eight<br />
When thousands of<br />
people were left without<br />
electricity after hurricane<br />
Sandy hit the East Coast<br />
of the US. <strong>The</strong>se People<br />
allowed complete strangers<br />
to charge their phones to<br />
let their relatives know<br />
they were alright.<br />
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To see more amazing stories like this or to read more about Pay It Forward Day<br />
go online to payitforwardday.com/get-involved
COLOURS | TEXTURES | DESIGNS<br />
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