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The View XMAS 2016

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2017 is set to embarce Darker Tones.<br />

We reveal the winner in Decora's<br />

first ever window display<br />

competition.<br />

Seasonal reds are in! We take a look<br />

at this emerging interior trend.<br />

We check out some of<br />

the latest gadgets in the<br />

year homes got smart.<br />

Metallic Mania has hit &<br />

we're loving it.<br />

DEC ‘16 | ISSUE 15<br />

1


WE ALL KNOW AT THIS TIME OF YEAR SANTA IS<br />

FINALISING HIS “NAUGHTY AND NICE” LISTS...<br />

HERE AT THE VIEW WE HAVE MANAGED TO GET<br />

OUR HANDS ON SANTA FE’S CHECKLIST FOR THE<br />

“NEVADA NICE LIST”<br />

2<br />

*Data Source: <strong>The</strong>rmal performance of traditional windows. English Heritage and Glasgow Caledonian University


Welcome to the <strong>View</strong><br />

A welcome to the <strong>View</strong>, from us to you.<br />

Merging Media<br />

A look at Decora's press exposure in both traditional &<br />

new media.<br />

A Very Berry Christmas<br />

Seasonal reds are in! We take a look at this emerging<br />

interior trend.<br />

Escapism<br />

We investigate the growing interior design trend of<br />

digital escapism.<br />

And <strong>The</strong> Winner Is...<br />

We reveal the winner in Decora's first ever window<br />

display competition.<br />

Metallic Mania<br />

Metallic Mania has hit & we're loving it.<br />

<strong>The</strong> Year That Was<br />

From Bowie to Brexit; we take a look at the years<br />

major events.<br />

05<br />

06<br />

10<br />

12<br />

16<br />

20<br />

22<br />

24<br />

26<br />

28<br />

30<br />

32<br />

34<br />

Home & Away This Christmas<br />

Find out why more & more people are spending<br />

Christmas away from home.<br />

Movers & Shakers<br />

Bloggers are having a big impact on the interior design<br />

world. We check out some of the rising stars.<br />

Embrace Your Dark Side<br />

2017 is set to embarce Darker Tones.<br />

Automation Sensation<br />

We check out some of the latest gadgets in the year<br />

homes got 'smart'.<br />

Stuff the Turkey<br />

Are you getting a little tired of the old bird? Check out<br />

how the rest of the world does Christmas dinner.<br />

Pay It Forward<br />

It's easier than ever to do your bit for charity this<br />

Christmas, all it takes is a little good will.<br />

3


4


ELCOME TO THE FINAL VIEW<br />

FOR <strong>2016</strong>.<br />

With the year that brought us Brexit,<br />

a new American President & Pokemon<br />

Go! We also must remember that<br />

March saw the launch of the new<br />

Fabric Box, Sunwood introduced<br />

several new colours to the Fauxwood<br />

range and Santa Fe brought a stylish<br />

presentation box to showcase the<br />

latest collection. We hope you have<br />

loved these additions as much as we<br />

have enjoyed launching them!<br />

As we look ahead to 2017, this edition<br />

of <strong>The</strong> <strong>View</strong> provides some insight<br />

into projected trends – get ready to<br />

embrace metallic mania! Along with<br />

modern metals, we take a look at the<br />

must have home technology gadgets<br />

for 2017, which are sure to ease<br />

everyday life! Not only focusing on<br />

the home, this is the year to focus on<br />

you – we provide some tips and tricks<br />

for creating the perfect environment<br />

to escape and relax.<br />

Embracing all things new, we also take<br />

a look at alternative places to spend<br />

Christmas across the UK and Ireland<br />

and discover how Christmas dinner<br />

is celebrated around the world – with<br />

these ideas you might even think<br />

about breaking tradition!<br />

We look forward to 2017 and our<br />

continued journey with you all! We<br />

hope you have a very Merry Christmas<br />

and wish you a prosperous New Year!<br />

THE DECORA TEAM<br />

5


Embracing the digital<br />

world is <strong>The</strong> Fabric Box.<br />

With presence on Twitter,<br />

Facebook and Instagram in<br />

addition to an online blog,<br />

<strong>The</strong> Fabric Box intertwines<br />

digital marketing into the<br />

marketing mix for a smarter<br />

marketing approach.<br />

Frame with a flourish: Smaller details such as<br />

window dressigns are key to finishing off a<br />

new kitchen space. <strong>The</strong>se Sephora roller blinds<br />

in Sky, which depicts ferns against a dusky<br />

plain backdrop, are new from <strong>The</strong> Fabric Box.<br />

Screen Idol: <strong>The</strong>se made to measure sliding<br />

panels certainly fit the bill when it comes to<br />

stylish screening & we’ve fallen head over<br />

heels for this Splash Divine & Tango<br />

feature wall.<br />

6<br />

A classic colour scheme: Black and white is on trend<br />

both in fashion and homeware. Sally Chamley, founder<br />

of Black Orchid Interiors, says: ‘A touch of black can add<br />

structure to a room scheme. With white, it looks clean<br />

and sophisticated.’


Social media generates a huge amount<br />

of data about your customers in real<br />

time. Every day there are over 500 million<br />

Tweets, 4.5 billion Likes on Facebook, and<br />

95 million photos and videos uploaded<br />

to Instagram. Behind these staggering<br />

numbers is a wealth of information about<br />

your customers—who they are, what they<br />

like, and how they feel about your brand.<br />

Rosa Calico<br />

Farah Duck Egg<br />

Through daily active<br />

engagement and social<br />

listening, you can gather<br />

relevant customer data<br />

and use that information<br />

to make smarter business<br />

decisions. With Hootsuite<br />

Insights, for example, you<br />

can gather information<br />

across all your social<br />

networks in real time—<br />

allowing you to gauge<br />

customer sentiment, find the<br />

conversations happening<br />

around your brand, and run<br />

real-time reports.<br />

Grace Moonstone<br />

7


• EASY USER INTERFACE & STEP BY STEP<br />

ORDERING PROCESS.<br />

• DESIGN SHUTTER ONLINE: SHUTTER<br />

DIAGRAMS CAN BE PRINTED DIRECTLY<br />

FROM THE SITE.<br />

• TECHNICAL DRAWINGS CAN BE PRINTED<br />

OFF THE SYSTEM.<br />

• ORDER BAY WINDOWS: ORDER UP TO<br />

6 BAY SECTIONS.<br />

• EFFICIENT ORDER PROCESS: ORDERS<br />

SENT DIRECT TO FACTORY.<br />

• TRACK PROGRESS OF CUSTOMER ORDERS.<br />

8<br />

SANTAFESHUTTERS.CO.UK


SANTAFESHUTTERS.CO.UK<br />

9


CHRISTMAS JUST ISN’T<br />

CHRISTMAS WITHOUT SOME<br />

RED! FROM MARKS AND<br />

SPENCER’S CHRISTMAS<br />

#WITHLOVE CAMPAIGN TO<br />

STARBUCKS RED HOLIDAY<br />

CUPS AND OF COURSE COCA<br />

COLA’S RED TRUCK, THE<br />

CLASSIC CHRISTMAS RED IS<br />

BEING EMBRACED!<br />

Starbuck’s new Christmas cups<br />

10


Not just for Christmas, a red and white<br />

colour scheme can be used all year<br />

through to make a statement. Pure and<br />

serene, crisp whites can be combined with<br />

red for a simple yet luxuriously energetic<br />

look. Nera Scarlet is the perfect addition<br />

to such a design.<br />

Mark’s & Spencers<br />

Mrs Claus Campaign<br />

Feeding the Christmas appetite, red is<br />

the perfect choice for a kitchen diner<br />

with its proven quality of stimulating<br />

one’s appetite. This makes Vitra Flame<br />

the perfect shade for a family dinner<br />

environment.<br />

Nera Scarlet<br />

Vitra Flame<br />

Alumitex Primary Red<br />

Warming and welcoming this traditional<br />

Christmas colour is perfect for creating<br />

that fuzzy feeling in a home design.<br />

Mixing Christmas crimson with a leafy<br />

metallic, Satina can be used to add a<br />

touch of magic sparkle all year around.<br />

Not just for creating a homely feel, red<br />

can also be used to add confidence<br />

and flair. Bold and delightful, Mezza<br />

embraces a hot red and quirky design<br />

for a unique touch.<br />

Truly embracing the Christmas spirit,<br />

Alumitex’s dramatic Primary Red adds<br />

glamour, spice (and all things nice!).<br />

Fused into a black and white design the<br />

true beauty of its metallic tone<br />

is enhanced.<br />

Mezza Lava<br />

11


12


Within interior design, a growing trend has developed over time<br />

– Escapism. People are designing areas within their home where<br />

they can go to decompress and disconnect from electronics<br />

in a setting that is soothing and relaxing for them. With social<br />

media being at the forefront of everything, many people want<br />

to be able to escape from the pace of everyday life. <strong>The</strong> desire<br />

to create small nooks solely designed for relaxation is something<br />

that can be easily achieved without lengthy renovation. <strong>The</strong><br />

colours used to create your ‘safe’ place can be anything you<br />

want. Pastel hues evoke openness and relaxation. <strong>The</strong>y are<br />

considered relieving and soothing. <strong>The</strong> Farah range within <strong>The</strong><br />

Fabric Box collection is inspired by the Japanese cherry blossom<br />

tree, the delicate detail and pastel colours brings a sense of zen<br />

to any room. Blue is a colour which projects a sense of calm and<br />

tranquillity increases creativity and spirituality. Sephora Sky has<br />

a soft delicate fern which evokes relaxing while Rosa Mineral has<br />

an elegant design that could captive your imagination. Another<br />

E S C A P I S M<br />

trend which will work hand in hand with the trend is the colour<br />

dark green. This colour adds depth and can bring the colours<br />

from the outdoors inside. <strong>The</strong> dark green can be complimented<br />

by natural wood tones such as Sunwood Beech and Chestnut<br />

or Timberlux Walnut. Soft cloth inspired fabrics from <strong>The</strong> Fabric<br />

Box collection such as Costello Stone will complement the dark<br />

green while adding texture and a sense of luxury to the serene<br />

environment. Technology, for the most part, is one of the greatest<br />

creations in our generation. Tech-filled homes certainly aren’t<br />

going anywhere, but more and more families are opting to keep<br />

their family rooms unplugged in order to facilitate more family<br />

time. If you have noticed that your family have begun to drift<br />

apart due to the amount of technology in your home, it may be<br />

time to re-evaluate the impact it has on your life. Minor changes<br />

within the home can help bring the family together by making<br />

certain areas more appealing, inviting and relaxing.<br />

13


14


THIS YEAR SAW THE<br />

EXPANSION OF THE<br />

SUNWOOD FAUXWOOD<br />

COLLECTION, WITH<br />

6 NEW COLOURS<br />

INTRODUCED TO<br />

THE EXISTING<br />

RANGE. EMULATING<br />

A SOPHISTICATED<br />

WOOD GRAIN OR<br />

A CONTEMPORARY<br />

SMOOTH FINISH, FAUX<br />

WOOD BLINDS ARE NOW<br />

AVAILABLE IN 8 COLOUR<br />

OPTIONS RANGING FROM<br />

WHITE TO A RICH DARK<br />

BROWN WOOD GRAIN.<br />

Crafted using high quality PVC,<br />

Sunwood Fauxwood blinds meet the<br />

demands of consumers who want<br />

to introduce elements of nature and<br />

wood to every part of their home.<br />

<strong>The</strong> fine grain re-creates the warm,<br />

homely effect of natural wood. <strong>The</strong><br />

durability and versatility of PVC<br />

enables a faux wood blind to be the<br />

perfect window covering for areas<br />

of high moisture content such as<br />

kitchens and bathrooms. <strong>The</strong> highquality<br />

PVC absorbs less moisture<br />

which means the slat will not warp,<br />

yet still retaining the natural look.<br />

<strong>The</strong> new Sunwood Fauxwood colours<br />

include a rich warm cream, Linara<br />

available in both flat and finegrain;<br />

Stratus, a warm grey wood grain is<br />

the ‘must-have’ colour in any room<br />

as it compliments many colour<br />

schemes. Four other wood tones<br />

finish the palette ranging from Desert<br />

Oak, perfect accompaniment to<br />

oak flooring and furniture to Callo,<br />

a dark rich grain which can create<br />

a sophisticated modern look when<br />

mixed with a clean white interior.<br />

<strong>The</strong> Sunwood Fauxwood collection<br />

can also be enriched by adding tapes<br />

to the blinds. <strong>The</strong> option to choose<br />

flatweave tapes will allow you to add<br />

a more refined look on your blind<br />

and help you tie in with your current<br />

interior trends.<br />

<strong>The</strong> Sunwood Collection now<br />

totals 38 colours and wood tones<br />

that will truly enhance and further<br />

strengthen the Sunwood brand as<br />

one of the most comprehensive and<br />

competitively priced wood venetian<br />

ranges in the market.<br />

15


AND THE<br />

WINNER IS<br />

Competition was fierce<br />

as customers tapped into<br />

their creative sides to<br />

produce an eclectic mix of<br />

retail displays. <strong>The</strong> Final<br />

selection was eventually<br />

narrowed down to four<br />

possible winners.<br />

SIMPLY BLINDS<br />

Each of the four finalists clearly grasped<br />

the conceptual theme of the competition,<br />

with a theme / message evident to support<br />

the visual element to each of the displays.<br />

Blinds 2000 creation of clothing from <strong>The</strong><br />

Fabrics Box collection delved into the<br />

made to measure theme of <strong>The</strong> Fabric Box,<br />

while Amber blinds chose to make a visual<br />

statement with a monochrome display with<br />

the eye-catching Mezza as the centre piece.<br />

M&S Blinds Belfast’s, colourful paint pots<br />

have created a splash of interest with<br />

passing trade. Siobhan from M&S Blinds<br />

commented “we have received great<br />

feedback from customers, it has drawn<br />

them instore and created a buzz around<br />

the collection”<br />

Trailored:<br />

A strong concept<br />

Genius use of the<br />

Fabric Box accessories<br />

& materials<br />

16<br />

Eye catching & colourful<br />

merchandise display


AMBER BLINDS<br />

<strong>The</strong> judges felt that the winning display<br />

showed a great understanding of the<br />

conceptual theme, combining <strong>The</strong> Fabric<br />

Box’s recognisable green branding through<br />

the choice of product and by utilising props<br />

to capsulate <strong>The</strong> Fabric Boxes ability to be<br />

tailored to individual consumer needs.<br />

<strong>The</strong> mixture of contrasting colour on display<br />

falls in line with a key merchandising theory<br />

that states that “A mixture of colours to create<br />

a contrasting background to the products<br />

on display can have a high recall rate by<br />

consumers”. <strong>The</strong> judges loved the visual<br />

“tailored” message created with the 89mm<br />

vertical dress. Overall the visual elements<br />

combined with the written message to create<br />

an eye-catching conceptual display.<br />

As noted many times the<br />

power of the window display<br />

cannot be underestimated.<br />

<strong>The</strong> window display is the<br />

first physical interaction<br />

a potential consumer has<br />

with a brand, it provides<br />

an understanding of what<br />

goods are sold in store as<br />

well as communicating<br />

the brand image and how<br />

it is distinguished from<br />

competitors.<br />

BLINDS 2000<br />

A study of the pharmacy and<br />

beauty retailer Boots, found<br />

that products introduced in a<br />

window display increases the<br />

sales of those products and<br />

even help with increasing the<br />

sales of products which have<br />

low sales. Overall, stores<br />

who had a window display<br />

had a positive increase in<br />

sales compared to those<br />

who did not. Entrants to <strong>The</strong><br />

Fabric Box window dressing<br />

competition have seen the<br />

impact on their business<br />

and with the increased<br />

interaction with consumers.<br />

M&S BLINDS BELFAST<br />

17


18


19


THIS YEAR THE HOME DÉCOR, FASHION AND BEAUTY<br />

INDUSTRIES HAVE BEEN MAD FOR METALLICS. FROM<br />

COPPER VASES TO GOLD DRESSES AND EVEN ROSE<br />

GOLD TINTED HAIR, METALLICS HAVE BEEN A PROMINENT<br />

FEATURE THROUGHOUT THE YEAR <strong>2016</strong>!<br />

<strong>The</strong> metallic trend has its roots in the<br />

copper craze which began in 2015.<br />

As popularity increased through <strong>2016</strong><br />

we saw the addition of bronze, rose<br />

gold and gold adding to the glamour<br />

and warmth of existing copper tones.<br />

Assisting in setting the trend was the<br />

colour of the year choices made by<br />

Pantone, the colour experts; Rose<br />

Quartz set the culture for a rise in pastel<br />

shades and warm metals. As such they<br />

were introduced into the home in a<br />

variety of ways from wallpaper, tiles<br />

and flooring to accessories, appliances<br />

and furniture.<br />

Today, chrome taps meet copper baths,<br />

ceramic tiles and wooden floors are<br />

intertwined with rich metals, furniture<br />

pieces infused with metal become<br />

statement pieces and home furnishings<br />

set out to dazzle. <strong>The</strong> Fabric Box<br />

collection carries the love of metallic<br />

through to window design with various<br />

shimmering options; Reflection, Nina,<br />

Treviso, Satina, Midas and Grace<br />

utilise distinct metallic patterns whilst<br />

Luxari, Albany, Sahara, Samba, Metz,<br />

Diva and Linos incorporate a subtle<br />

metallic sheen. With a range of options,<br />

metallics can be used to not only create<br />

an elegant glow in a room, but to also<br />

add an edgy vibe for uncontrived<br />

individualism. Suiting any scheme,<br />

metallics can be used to emphasize any<br />

theme from old-style glamour to exotic<br />

bliss and modern minimalism.<br />

Muted metals can be paired with<br />

vintage patterns, neutral whites and<br />

soft textiles for old-style glamour.<br />

Grace from <strong>The</strong> Fabric Box collection<br />

is perfect for this look with a baroque<br />

floral design in shimmering metallic.<br />

Additionally, Albany adds a beautiful<br />

glow with an elegant brushed metallic<br />

design. Stark golds and silvers can be<br />

paired with cobalt blues, lime greens<br />

and quirky patterns for exotic bliss.<br />

Pefectly adding to such a design is<br />

Reflection Olivine with a bright green<br />

base and metallic pattern, Satina Vanilla<br />

with wild gold leaves on a neutral base<br />

or Treviso Citrine with its forest flair.<br />

Additionally, subtle hints of gold and<br />

copper can be used to create warm<br />

sophistication within a modern design.<br />

Reflection and Nina from <strong>The</strong> Fabric<br />

Box collection add a homely touch to<br />

a minimal design whilst the leathery<br />

metallic sheen of Metz adds a little<br />

touch of drama.<br />

20


Satina vanilla Midas Vibe<br />

Grace Moonstone<br />

Reflection Antique<br />

Metz Ivory<br />

Nine Duck Egg<br />

21


JANUARY<br />

FEBRUARY<br />

MARCH<br />

APRIL<br />

Thousands of hearts across<br />

the world are simultaneously<br />

broken when One Direction<br />

announce their split.<br />

At the 6th time of asking<br />

Leonardo DiCaprio finally<br />

wins his first Oscar for<br />

‘<strong>The</strong> Revenant’.<br />

England won the 6 Nations<br />

and Grand Slam<br />

World’s first baby born with<br />

new “3 parent” technique. It’s<br />

a boy by the way.<br />

MAY<br />

JUNE<br />

JULY<br />

AUGUST<br />

Leicester City fight their<br />

way to a historic fairy-tale<br />

Premier League victory.<br />

<strong>The</strong> Queen celebrated her<br />

90th birthday while the UK<br />

voted to leave the European<br />

Union.<br />

Pokemon Fever took over the<br />

world, with people giving<br />

up jobs to chase Pokemon<br />

around the world<br />

Team GB finish 2nd on<br />

the medal table at the Rio<br />

Olympic Games<br />

SEPTEMBER<br />

OCTOBER<br />

NOVEMBER<br />

DECEMBER<br />

Samsung had to recall<br />

millions of phones as many<br />

have started exploding while<br />

the iPhone 7 was launched<br />

<strong>The</strong> Great British Bake Off<br />

appeared on the BBC for the<br />

last time<br />

Donald Trump is elected<br />

President of the United States<br />

of America, defeating Hillary<br />

Clinton at the polls.<br />

Santa sleeps in...


HOME OR AWAY<br />

This Christmas?<br />

CHRISTMAS TRADITIONS<br />

FEATURE HEAVILY IN OUR<br />

ANNUAL FESTIVITIES; WE<br />

ALL HAVE THEM EVEN IF<br />

WE THINK WE DON’T.<br />

From the Christmas jumpers, the carrots<br />

left out on Christmas Eve, champagne for<br />

breakfast on Christmas Day to visiting<br />

every family member over the festive<br />

period. Why not step away from the norm<br />

and do something totally different<br />

this year! Leave the madness of the ‘big’<br />

Christmas food shop and the stress of<br />

cooking the turkey behind you, instead<br />

have someone cater to your every need<br />

while you spend quality time with your<br />

family – after all isn’t that what Christmas<br />

is about?<br />

5 STAR LUXURY IN<br />

IRELAND<br />

Cork City’s premier 5-star hotel, Hayfield<br />

Manor. Relax and enjoy the entire festive<br />

season in tranquillity. Arrive to a reception<br />

of warm mulled wine and the sound of<br />

heart-warming Christmas carols. Children<br />

will enjoy their time here as the hotel plan<br />

little surprises to delight the junior guests<br />

during their stay over the festive season.<br />

<strong>The</strong>y will relish all the fun and excitement of<br />

decorating their very own Christmas tree in<br />

the luxurious bedrooms, then on Christmas<br />

Eve the little ones can gather around the cosy<br />

fireside and enjoy some festive stories before<br />

all the excitement of the arrival of Santa<br />

Claus later that night.<br />

24


FESTIVE<br />

EDINBURGH<br />

CASTLE RESORT<br />

Carlowrie Castle is an alternative<br />

way to spend Christmas.<br />

Take in the breath-taking views<br />

of the 32 acre grounds by taking<br />

a stroll or sip on festive bubbles<br />

while relaxing beside the open<br />

fires. Christmas Eve the butler<br />

will serve boozy mince pies while<br />

listening to Christmas songs<br />

around the decorative tree. Wake<br />

up on Christmas morning with a<br />

stocking full of goodies on your<br />

door followed by a festive turkey<br />

dinner with all the trimmings<br />

then settle down to watch your<br />

favourite classic movie.<br />

CHRISTMAS IN<br />

THE ENGLISH<br />

COUNTRYSIDE<br />

Re-enact the popular Christmas<br />

movie ‘<strong>The</strong> Holiday’ and enjoy<br />

Christmas in a secluded cottage in<br />

the English countryside. Get away<br />

from the hustle and bustle of the<br />

big cities and explore the lovely<br />

towns, villages and countryside<br />

of the region, while visiting local<br />

pubs and coffee shops to indulge<br />

in a mulled cider or hot chocolate.<br />

Stay in the Cotswolds and relax<br />

this Christmas while enjoying<br />

all the countryside has on offer,<br />

take leisurely walks admiring<br />

the landscape or retreat to one of<br />

the many spas to enjoy some selfindulgent<br />

pampering.<br />

FESTIVE FUN<br />

IN WALES<br />

Located on the west coast of<br />

Wales in Pembrokeshire, enjoy<br />

an action-packed Christmas with<br />

lots of festive fun to suit the whole<br />

family. Blue Stone National Park<br />

is ideal for families dreaming of a<br />

traditional Christmas break,<br />

while enjoying some actionpacked<br />

fun such as rock climbing,<br />

kayaking or simply relax and<br />

watch the Christmas pantomime.<br />

Whether you’re an outdoor<br />

adrenaline chaser, a fanatic foodie<br />

or a wound-up workaholic in need<br />

of some winding down, you’ll find<br />

your perfect adventure in Wales.<br />

25


26<br />

Social media is said to be the most powerful<br />

form of marketing. With a few keystrokes and<br />

the touch of button, you can target any market<br />

in the world! True success, however is knowing<br />

what content your market wants to see and<br />

how to put it in front of their eyes…follow our<br />

tips and tricks to help you get started!


USE THE POWER OF IMAGERY<br />

With an average of 7,000 tweets per second, 48,000<br />

Instagram posts per minute and 1.3 million posts per<br />

minute on Facebook, the use of eye catching images is a<br />

must! Take inspiration from Instagram user<br />

@brightbazaar. With an impressive 161K Instagram<br />

followers @brightbazaar uses a mix of images to appeal<br />

to various personas…<br />

USE THE POWER OF #HASHTAGS<br />

Hashtags identify content on a specific topic and increase<br />

the chance of it being found by the right people. To get<br />

started simply use words that describe your content to<br />

form hashtags within your post. A key point here is to<br />

ensure you use words which are relevant to the topic of<br />

your content. Twitter user @mikeahern_, author of the<br />

blog Brit décor, embraces the power of hashtags to attract<br />

people with an interest in home interiors; as a result his<br />

following is growing and as it stands he has a total of<br />

5.7K Twitter followers.<br />

BUILD RELATIONSHIPS<br />

As your social following increases it is important to<br />

nurture the relationship with your potential customers<br />

– enhancing trust through communication is key - speak<br />

to your followers, ask questions and listen to what they<br />

have to say! Home Interior blogger @lovechicliving is<br />

not afraid to connect with others and openly engages<br />

with her multitude of followers (10K Twitter followers<br />

& 975K Pinterest followers!). She often poses questions<br />

to entice conversation and always responds to their<br />

comments. As a result she oozes likeability.<br />

27


MODERN INTERIOR DESIGN TRENDS ARE IN A<br />

STATE OF CONSTANT FLUX, ALTHOUGH VIBRANT<br />

COLOUR SCHEMES ARE ALWAYS AT THE FORE<br />

FRONT, A NEW TREND HAS TAKEN A DARK TURN<br />

AWAY FROM THE CONVENTIONAL AND DARKER<br />

SHADES ARE SET TO MAKE A HUGE IMPACT ON<br />

FASHION AND INTERIOR DESIGN.<br />

Dark stains can help make a statement in your<br />

home, creating a bold and dramatic look. <strong>The</strong><br />

Timberlux range which includes darker shades like<br />

Wenge and Walnut will add a sense of elegance to<br />

any living space. <strong>The</strong> Fabric Box Collection picks<br />

up on the grey trend with many of the top sellers<br />

incorporating tones of grey in the designs, textures<br />

and plains ranges.<br />

If you’re worried the dark colour may make your<br />

living space appear small, remember to pair your<br />

dark stained woods with lighter accents of colour.<br />

For example, light or white coloured walls, coloured<br />

cushions or rugs can create the perfect balance<br />

where the dark wood can become the focal point.<br />

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Sin Gloss 89mm


Bedrooms should be calming and<br />

seductive spaces. This can be obtained<br />

through a pallet of natural tones kept<br />

interesting through a mix of textures<br />

such as woods, velvets and silks.<br />

Sunwood Fauxwood Acacia is an<br />

example which is ideal in bedrooms<br />

as it shows the fine grain of the wood<br />

which will compliment light coloured<br />

walls and accessories.<br />

Smooth shiny textures such as<br />

chrome lamps, glass tables or gloss<br />

finishes reflect more light, these make<br />

rooms such as kitchens or bathrooms<br />

feel cooler and also add a sense of<br />

modernity. <strong>The</strong> Alumitex range has a<br />

variety of metallic or textured darker<br />

options such as Orion and Rapture<br />

Rebel available in 25mm slats which<br />

will tick multiple design trends while<br />

keeping your room modern and allow<br />

you to move with changing trends<br />

Mezza Noir<br />

Blacks, browns and greys are colours<br />

that will always be considered when<br />

designing a home. Darker shades<br />

create a dynamic and bold ambiance<br />

in your home. Even in small spaces,<br />

darker colours can give depth and<br />

volume and won’t overpower a space<br />

when used strategically. Be sure to<br />

apply lighter shades such as light<br />

greys or whites to floors or ceilings<br />

to enhance the dark colours and<br />

maximise the feeling of space.<br />

Fauxwood Acacia<br />

Orion<br />

Toro Pewter<br />

Henlow Shadow<br />

During the winter months, we tend to<br />

gravitate towards the darker, richer<br />

tones. However, these colours can<br />

last all year long if matched correctly.<br />

Alessi Jet from <strong>The</strong> Fabric Box<br />

collection is a subtle self-patterned<br />

fabric that presents a feel of luxury<br />

with the mix of matt and sheen Italian<br />

yarns. This design would fit perfectly<br />

in both a contemporary and classical<br />

interior setting using whites and light<br />

greys. Toro Pewter also allows you to<br />

add warmth and texture to any room<br />

with its subtle two tone leather effect<br />

print, this easy wipe fabric makes it<br />

ideal for kitchen areas.<br />

<strong>The</strong> Fabric Box, Treviso Shadow will<br />

bring a touch of nature inside with a<br />

linear tree print. <strong>The</strong> Metallic base adds<br />

a touch of sparkle!<br />

Treviso Shadow<br />

29


IN A TECHNOLOGY LED<br />

WORLD, HOMES ARE<br />

BECOMING ‘SMARTER’<br />

WITH THE INTEGRATION OF<br />

SMART DEVICES, APPS AND<br />

GADGETS CREATED FOR<br />

ALMOST ALL ELEMENTS OF<br />

THE HOME. FROM REMOTE<br />

CONTROL HEATING TO<br />

AUTOMATIC LIGHTING,<br />

MOTORISED BLINDS AND<br />

EVEN VIRTUAL ASSISTANT’S,<br />

LIFE CAN BE MADE EASIER.<br />

ALL YOU NEED IS AN<br />

INTERNET CONNECTION, WI-<br />

FI ROUTER AND A MOBILE<br />

DEVICE TO START BUILDING<br />

YOUR DIGITAL HOME!<br />

R7 Wireless 360°<br />

Smart Speaker<br />

by Samsung<br />

EASY ENTERTAINMENT<br />

Digital music services such<br />

as Spotify and iTunes enable<br />

your personal music library<br />

to be carried in your pocket.<br />

Wireless speakers perfectly<br />

combine to allow music to be<br />

streamed from your phone to<br />

fill the air with your favourite<br />

tracks. Multi-room audio<br />

systems add to effortless<br />

song control and minimal<br />

home interior, making wireless<br />

speakers the perfect choice<br />

for easy entertainment.<br />

SMART LIGHTING<br />

‘<strong>The</strong> light switch is on your<br />

phone!’ Motion detection,<br />

audio recognition and remote<br />

controlled lighting means the<br />

light switch is always easy to<br />

find. Most versatile, remote<br />

controlled lighting allows you<br />

to do more than just power<br />

the lights on and off. Products<br />

such as the Philips Hue<br />

range also enable automatic<br />

activation of lights with<br />

inclusion of a timer in their<br />

smartphone app.<br />

Phillips Hue<br />

by Phillips<br />

30


THE PERFECT THERMOSTAT<br />

Wi-Fi connected thermostat’s<br />

not only enable remote control<br />

heating, they also provide a<br />

smarter way to maintain a<br />

comfortable temperature in<br />

your home. Using a dedicated<br />

app, heating schedules can<br />

be set up at the touch of a<br />

button. Not only that, smart<br />

thermostats learn how to heat<br />

your home by working out<br />

your heating patterns. Nest<br />

Learning <strong>The</strong>rmostat offers<br />

additional cost savings as it<br />

adapts heating to the weather<br />

outside, and Hive by British<br />

Gas tracks your location and<br />

adjusts the heating depending<br />

upon whether you are leaving<br />

or returning home.<br />

Nest Learning<br />

<strong>The</strong>rmostat<br />

By Nest Labs<br />

ULTIMATE PRIVACY<br />

Motorised<br />

venetian Blinds<br />

by Sunwood<br />

Motorised blinds provide<br />

ultimate convenience in<br />

maintaining privacy and<br />

controlling natural light. Using<br />

a remote control, blinds can<br />

be tilted and lifted at the<br />

touch of a button. Sunwood,<br />

Timberlux and Alumitex<br />

motorised blinds incorporate a<br />

linked system for synonymous<br />

control of all blinds in a room.<br />

Discrete motors are used<br />

to maintain the aesthetics<br />

of a room, and to increase<br />

convenience automatic<br />

functionalities can be<br />

included; light sensors can be<br />

added so blinds automatically<br />

tilt in periods of sunshine, and<br />

timer units can be added to<br />

raise and lower blinds at set<br />

times – this offers increased<br />

security as blinds can be set<br />

to raise or tilt whilst you are<br />

on vacation to make it look<br />

like you are home!<br />

VIRTUAL ASSISTANT<br />

Streaming music, setting a<br />

timer or ordering a takeaway?<br />

Devices such as the Amazon<br />

Echo allow you to complete<br />

a multitude of tasks without<br />

having to lift a finger. Speech<br />

recognition enables you to<br />

simply ask for what you need,<br />

and wireless speakers mean<br />

you get an answer! As the hub<br />

of complete home integration,<br />

the Amazon Echo can also<br />

be integrated with many<br />

other smart systems; simply<br />

download third party “skills”<br />

(apps) such as Philips Hue<br />

lights or the Nest thermostat<br />

to power your lighting and<br />

heating in one sentence!<br />

Echo by<br />

Amazon<br />

31


It’s the most wonderful<br />

time of the year, but<br />

have you ever stopped to<br />

wonder what Christmas<br />

is like around the world?<br />

For us, there is no better feeling than<br />

tucking into a turkey dinner that has<br />

more than likely been on our minds all<br />

day. It’s a part of Christmas that brings<br />

everyone together and helps keep you in<br />

the Christmas spirit.<br />

As we celebrate Christmas in the Winter<br />

season, sitting down to a warm Turkey<br />

dinner always gives you that feel-good<br />

feeling. However, other parts of the world<br />

tend to find themselves celebrating the<br />

Christmas season in the sun. With a<br />

turkey dinner not looking so appealing<br />

look at what some countries class as a<br />

‘traditional’ Christmas dinner!<br />

32


In Italy, you won’t find the same<br />

Christmas dinner on every table. Each<br />

region of Italy has their own traditions.<br />

<strong>The</strong> first course is either broth or pasta<br />

followed by a second course generally<br />

based on meat or fish.<br />

Christmas Eve is when the main meal<br />

is eaten which includes all of Sweden’s<br />

classic dishes, such as, Christmas ham,<br />

pork sausage, an egg and anchovy<br />

mixture (gubbröra), herring salad,<br />

pickled herring, home-made liver pâté,<br />

wort-flavoured rye bread (vörtbröd),<br />

potatoes and a special fish dish, lutfisk.<br />

3.6 million Japanese households celebrate<br />

the Christmas holidays with a takeaway<br />

from KFC. This food trend started back in<br />

the 1970’s and has continued to grow in<br />

popularity ever since.<br />

33


PAY IT FORWARD DAY<br />

ON THE 27TH APRIL<br />

2017 IS WHEN PEOPLE<br />

WILL BE INVITED TO<br />

JOIN A WORLDWIDE<br />

MOVEMENT IN<br />

PERFORMING RANDOM<br />

ACTS OF KINDNESS TO<br />

3 OR MORE PEOPLE AND<br />

ASKING THOSE PEOPLE<br />

TO DO THE SAME.<br />

FOR THIS YEAR’S<br />

PAY IT FORWARD,<br />

THE AIM IS TO GET<br />

OVER 10 MILLION<br />

ACTS OF KINDNESS<br />

AROUND THE<br />

WORLD.<br />

You might be thinking why just one<br />

day, should we not be kind to people<br />

every day? Of course, the answer is<br />

yes, however Pay It Forward Day is<br />

giving people that little reminder of how<br />

important and empowering it is to be<br />

kind to others. Why not try out some of<br />

these different ways in which you can<br />

get involved in Pay It Forward Day:<br />

• Donate to a charity.<br />

• Buy someone at work a cup of coffee<br />

• Hold the door open for someone.<br />

• If someone you love likes something,<br />

give it to them when they least<br />

expect it.<br />

• Compliment someone who deserves<br />

it, or doesn’t. Remember, it’s<br />

about charity.<br />

“BUY A MEAL FOR A<br />

HOMELESS MAN”.<br />

A girl set a £10 note in the street with a<br />

note that said: ‘Hi! This £10 is for you: I’d<br />

like you to pay it forward. Buy a meal for<br />

a homeless man, plant a tree, whatever<br />

strikes you.’ She left her email address<br />

on the note and told the person who<br />

found it to email her and tell her what<br />

they did.<br />

THINK ABOUT PUTTING<br />

SOME MONEY DOWN<br />

FOR A PENDING COFFEE<br />

In a small coffee shop two customers<br />

arrived. ‘’5 coffees, 2 for us’ they said.<br />

<strong>The</strong>y paid for 5 but only drank two.<br />

A poor man enters the shop. With a soft<br />

voice, he asks ‘Do you have any pending<br />

coffee?’ So, what’s a pending coffee?<br />

People pay in anticipation for the coffees<br />

and even meals for others who can’t.<br />

A HOMELESS MAN GAVE STUDENT<br />

DOMINIQUE HARRISON-BENTZEN<br />

HIS LAST £3 SO THAT SHE COULD<br />

GET HOME. SHE THEN RAISED OVER<br />

£21,000 FOR THE HOMELESS MAN<br />

AS HE HELPED HER GET HOME SAFE.<br />

‘My dad was a soldier. He’s<br />

in heaven now’: Touching<br />

note of thanks that the<br />

eight-year-old son of a<br />

dead Iraq veteran handed<br />

to a soldier in a restaurant<br />

along with $20 note.<br />

Myles Eckert, aged eight<br />

When thousands of<br />

people were left without<br />

electricity after hurricane<br />

Sandy hit the East Coast<br />

of the US. <strong>The</strong>se People<br />

allowed complete strangers<br />

to charge their phones to<br />

let their relatives know<br />

they were alright.<br />

34<br />

To see more amazing stories like this or to read more about Pay It Forward Day<br />

go online to payitforwardday.com/get-involved


COLOURS | TEXTURES | DESIGNS<br />

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