Personalized Medicine “It doesn't get more personal than this.”

TEL AVIV UNIVERSITY REVIEW
Issued by the Strategic Communications Dept.
Development and Public Affairs Division
Tel Aviv University
Ramat Aviv 69978
Tel Aviv, Israel
Tel: +972 3 6408249
Fax: + 972 3 6407080
E-mail: publicat@post.tau.ac.il
www.tau.ac.il
2012 Issue
Editor: Louise Shalev
Contributors: Rava Eleasari, Judd Yadid,
Sarah Lubelski, Bari Elias, Ilana Teitelbaum
Graphic Design: TAU Graphic Design Studio/
Michal Semo-Kovetz
Photography: Development and Public Affairs Division
Photography Department/Michal Roche Ben Ami,
Michal Kidron
Additional Photography: Yoram Reshef; Rafael
Herlich; Isaac Harari, Knesset Media and Relations
Division; Roee Ivgy; Jackie Simmonds; Adam
Ha’Israeli; Avi Hayun; The Wiener Collection, Courtesy
of Beit Hatfutsot Photo Archive
Administrative Assistant: Roy Polad
Printing: Eli Meir Printing
Cover story:
Up Close and
Personal 2
Prof. Miguel Weil and his son, Nir,
are courageous poster boys for
the promise – and frustrations –
of genomic research at Tel Aviv
University.
sections
innovations 22
leadership 25
initiatives 26
associations 30
digest 35
newsmakers 38
books 40
Cultural
Immersion 14
The Marc Rich Program in the
Humanities and the Arts is leading
the way in revitalizing interest in the
liberal arts.
Rethinking
Addiction 16
Tel Aviv University
scientists are
researching new
therapies for
the treatment of
addiction and pain.
3D Frontiers 22
Advanced 3D Technology being
pioneered at TAU has implications for
everything from security to surgery.
From England
with Love 28
The inaugural UK Legacy Mission
brought a new group of British Jews
into the TAU family.