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Personal Branding

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101 Social Media Activities<br />

Company Milestone Celebrations:<br />

Notify your followers once you hit<br />

a milestone. Get a certain amount<br />

of clients? Been in business for a<br />

decade? Post away.<br />

Social Media Takeovers: Take a<br />

brief break as community<br />

manager to let another team<br />

member – preferably in a role not<br />

related to marketing or<br />

communication – interact with<br />

your audience. They can answer<br />

questions, talk about their role<br />

and post content that has a<br />

different focus.<br />

Reviews: Don’t be shy to share<br />

glowing customer reviews of your<br />

products/services. Social proof is<br />

important in the decision-making<br />

process and can spark a<br />

conversation.<br />

www.thepersonnellab.com<br />

RAJIV Khurana CMC FIMC

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