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Personal Branding

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101 Social Media Activities<br />

Podcasts: Link to original<br />

podcasts or your favourite<br />

industry-related ones.<br />

Listening is often a<br />

welcomed break from<br />

constant reading.<br />

Case Studies: Go in-depth<br />

with the content you create<br />

and share, giving followers<br />

detailed examples of best<br />

practices and intriguing<br />

campaigns.<br />

e-Books: Promote e-books if<br />

you notice longer pieces of<br />

content earn higher<br />

engagement numbers. As<br />

part of a campaign, they can<br />

be behind opt-in forms.<br />

www.thepersonnellab.com<br />

RAJIV Khurana CMC FIMC

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