Personal Branding
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101 Social Media Activities<br />
Guest Posts: Promote yourself<br />
and your connections by<br />
sharing guest posts you’ve<br />
written for their site, and viceversa.<br />
Guest posting on wellknown<br />
domains can help<br />
establish you as a thoughtleader.<br />
Interview-Based Posts: Tag<br />
your sources when you post<br />
articles based on in-depth<br />
interviews you’ve had with<br />
them. They’ll likely reshare,<br />
driving clicks and engagement.<br />
Evergreen Content: Don’t<br />
hesitate to share this type of<br />
content occasionally. For those<br />
who are curious, evergreen<br />
content gives data and advice<br />
that stays relevant long after<br />
publication.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC