Personal Branding
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<strong>Personal</strong><br />
<strong>Branding</strong><br />
A2Z<br />
Action<br />
Tips<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
This eBook is the<br />
intellectual property of<br />
Rajiv Khurana.<br />
You may share it freely.<br />
Quote appropriately.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Who can use<br />
this eBook?<br />
Any one conscious<br />
of creating or<br />
strengthening<br />
his/her personal<br />
brand through<br />
SOCIAL MEDIA.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Rajiv Khurana<br />
CMC, FIMC<br />
International<br />
Management<br />
Trainer and<br />
Consultant,<br />
Executive<br />
Coach,<br />
Venture<br />
Mentor,<br />
Author,<br />
Blogger,<br />
Columnist,<br />
Social<br />
Entrepreneur,<br />
Photography<br />
Enthusiast<br />
CEO and Founder:<br />
THE PERSONNEL LAB.,<br />
Management Consultants<br />
Managing Trustee and Director<br />
INTERNATIONAL CONSULTING<br />
PROFESSIONALS' INSTITUTE<br />
www.icpi.in<br />
Trustee and Director<br />
LUNG CARE FOUNDATION<br />
www.lcf.org.in<br />
http://in.linkedin.com/in/rajivkhurana<br />
google.com/+RajivKhurana<br />
Twitter: @rajivkhurana<br />
www.thepersonnellab.com<br />
www.rajivkhurana.com<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Elementary,<br />
My Dear<br />
Watson…<br />
Sherlock Holmes, the<br />
English detective says this<br />
to his amazed companion,<br />
Dr. Watson, as he explains<br />
his reasoning in solving a<br />
crime.<br />
This eBook<br />
presents<br />
elementary<br />
thoughts<br />
normally<br />
lost in the<br />
maze of<br />
jargons and<br />
‘paralysis by<br />
analysis’.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
<strong>Personal</strong><br />
<strong>Branding</strong>…<br />
is for anyone who<br />
wants to do<br />
business online or<br />
offline!<br />
Figure out what<br />
makes you unique<br />
and advertise it to<br />
the world!!<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Social Media<br />
websites and<br />
applications<br />
that enable<br />
users to<br />
create and<br />
share content<br />
or to<br />
participate in<br />
social<br />
networking.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
A2Z<br />
Action<br />
Tips<br />
ideas<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
A Aim Right<br />
Focus on your strong<br />
BRAND:<br />
Be Visible<br />
Reputation<br />
Enhancement<br />
Action<br />
Communications for<br />
Results<br />
Nurture Relationships<br />
Develop Community<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
B Build<br />
Good<br />
Content<br />
Your oral and written<br />
words matter; your<br />
video impacts.<br />
If you can’t be original,<br />
try to share good<br />
trending content in<br />
your industry.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
C Create<br />
Uniqueness<br />
Check what others are<br />
doing. Copy<br />
intelligently.<br />
Think what you would<br />
like to stand-out for.<br />
Follow your gut and<br />
your style.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
D Desist<br />
Excuses<br />
No<br />
Stop excuses that you<br />
don’t have time or<br />
money to invest in<br />
social media. You can<br />
no longer thrive on your<br />
ignorant resistance. If<br />
you’re short on time,<br />
then hire some help or<br />
outsource your lowest<br />
level tasks.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
E Evaluate<br />
Avoid getting<br />
overwhelmed.<br />
Keep it simple. Don’t<br />
be on every social<br />
media network.<br />
Choose only where<br />
your audience<br />
spends lots of time<br />
and you can easily<br />
learn to be<br />
comfortable.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
F Focus<br />
BUSYness is not<br />
Business. Activity is<br />
not Effectiveness.<br />
Don’t do too much.<br />
Focus on doing one<br />
thing right before<br />
moving on.<br />
Avoid meaningless<br />
FORWARDS in the<br />
name of ‘me-tooactive-on-socialmedia’.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
G<br />
Get to<br />
Know<br />
Empathise with your<br />
audience.<br />
Think:<br />
Would people THANK<br />
ME for this?<br />
Is it meeting their<br />
needs or just fulfilling<br />
my agenda?<br />
What motivates<br />
them?<br />
Give them a reason<br />
to follow you.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
H Have a<br />
Voice<br />
Be selective in saying<br />
what you analyse,<br />
understand or think.<br />
Be assertive.<br />
Be seen as an Expert.<br />
People will respect<br />
you for your<br />
occasional ‘words of<br />
wisdom’.<br />
Ensure ‘what you say<br />
benefits the<br />
audience!’<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
I<br />
Ignore fads<br />
Invest in<br />
fundamentals.<br />
You are under no<br />
compulsion to take<br />
‘ice-bucket-challenges’<br />
or press forward for<br />
every chain-message.<br />
Ensure that your<br />
contribution on social<br />
media sticks to the<br />
AIM you started with.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
J<br />
Join Groups<br />
While you are evolving<br />
in your social media<br />
personal branding,<br />
spend time to get a<br />
sense of conversations<br />
in each platform.<br />
Understand trends, ask<br />
questions, read what<br />
people say, track ideas<br />
and slowly make your<br />
presence felt.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
K Keep<br />
Sharing<br />
Share something, even<br />
small, frequently.<br />
Make sure it is<br />
informative or<br />
persuasive. Even when<br />
you think it is valuable,<br />
don’t expect<br />
immediate results or<br />
response.<br />
Avoid wasting others’<br />
time and energy by<br />
sending sense-less<br />
forwards.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
L<br />
Lead Your<br />
Way<br />
Let your personality<br />
shine through your<br />
social media<br />
presence and<br />
sharing.<br />
Be a magnet to<br />
attract people to be<br />
linked with you or be<br />
your friend or get<br />
into a conversation.<br />
Strengthen your<br />
thought leadership.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
M Make<br />
Conversations<br />
Focus on<br />
conversations that are<br />
meaningful to your<br />
business and general<br />
reputation<br />
enhancement. People<br />
should look forward<br />
to engaging with you<br />
and benefit from your<br />
expertise. Participate<br />
in local, industry<br />
specific and targeted<br />
conversations.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
N Network<br />
Through<br />
Known<br />
Reach out to people<br />
known and your best<br />
customers first.<br />
Engage with them<br />
usefully. Their<br />
enthusiasm will<br />
catapult your success<br />
through their<br />
network. A good<br />
friend opens the<br />
gates for more<br />
friends for you ;).<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
O Observe<br />
Connect with active<br />
people. Observe<br />
what they are doing<br />
and how they keep<br />
changing their social<br />
media presence.<br />
Evolve your own<br />
style. Match some.<br />
Create new and<br />
different style.<br />
Monitor your impact.<br />
Keep changing.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
P Praise<br />
Praise people.<br />
Like them,<br />
Recommend them,<br />
Endorse them, Share<br />
their postings,<br />
Retweet what they<br />
say…find reasons to<br />
make them look<br />
good.<br />
They may do the<br />
same for you too.<br />
Mutual admiration<br />
society works!<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Q Quality<br />
Beats…<br />
Quality trumps<br />
Quantity.<br />
Refrain from ‘metoo-approach’<br />
of<br />
forwards. Avoid<br />
overloading<br />
recipients.<br />
Focus on exclusivity.<br />
Something that you<br />
can create or<br />
research is valued<br />
much more.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
R Raise<br />
Identify the target<br />
group and<br />
understand the needs<br />
to create an exclusive<br />
community, e.g.,<br />
service marketing<br />
professionals…<br />
Retain the focus and<br />
edge. Stick to<br />
conversations around<br />
the needs and<br />
objectives.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
S Seek Help<br />
Technology and<br />
trends change rapidly.<br />
You may have other<br />
priorities too. Use<br />
help to manage<br />
content and<br />
technology. A little<br />
investment will pay<br />
you many folds in the<br />
long run. Hire full<br />
time, part time or<br />
outsource…<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
T Track<br />
Competition<br />
Start to analyze what<br />
they’re doing that you<br />
aren’t.<br />
Look at:<br />
The content they post<br />
Who they follow<br />
Who’s following them<br />
How often they post<br />
What kind of headlines<br />
they use<br />
Their most popular posts<br />
This will give you an idea of<br />
what’s working well for<br />
them.<br />
Meet that & BEAT that!<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
U Use Visuals<br />
Visuals are easier to relate<br />
than text. Include images<br />
in your content that can<br />
be shared across.<br />
Put your camera phone to<br />
good use beyond the<br />
selfies. Free stock images<br />
can be easily used and<br />
modified to your needs.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
V Vigorously<br />
Follow<br />
Social media is all<br />
about ME. Everyone’s<br />
ME is important. Make<br />
them feel important.<br />
The more you follow,<br />
the more you may have<br />
reasons to converse.<br />
Others may follow you<br />
too. Thrive on<br />
reciprocity.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
W Watch<br />
Watch you language,<br />
grammar and tonality.<br />
Etiquettes and courtesy<br />
matter. Social media is<br />
a platform for winning<br />
friends and strengthen<br />
relationships.<br />
It is not the arena to<br />
bully others and beat<br />
them in arguments.<br />
Assertiveness is good.<br />
Aggression is not<br />
needed.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
X eXtra!<br />
Social media is not a<br />
one time activity. Add<br />
POSTING/SHARING to<br />
your daily chores of<br />
eating, drinking and<br />
sleeping.<br />
eXtra matters! eXtra<br />
effort, eXtra research,<br />
eXtra appreciation,<br />
eXtra good behaviour<br />
and eXtra-ordinary<br />
impact!!<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Y Yearn<br />
Yearn to learn. Things<br />
don’t remain constant<br />
or consistent.<br />
Practice teaches you<br />
better to define and<br />
refine your art of<br />
conversations with<br />
people in your<br />
network.<br />
If you want to earn<br />
more, learn more and<br />
yearn more!<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Z Zoom<br />
Zoom ahead<br />
consistently.<br />
Experiment. Explore<br />
more. Try. Fail. Learn.<br />
Un-learn. Relearn.<br />
Keep moving.<br />
Keep sharing.<br />
Keep enjoying.<br />
People matter.<br />
You matter.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Share Tips: Lend a helping<br />
hand to your audience<br />
members. Give them tips<br />
they can use to up work<br />
performance or better<br />
understand their industry.<br />
Breaking News: Act a news<br />
source, sharing niche- and<br />
sector-specific stories.<br />
Setting up Google Alerts for<br />
keywords is your first step.<br />
Opinion Pieces: Share<br />
opinion articles from<br />
thought leaders about<br />
breaking news, giving your<br />
followers a deeper<br />
understanding of key<br />
issues.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Industry Research: Dig deep<br />
into academic journals and<br />
research organizations’<br />
archives to find relevant<br />
research. It doesn’t always<br />
have to be new – some<br />
research doesn’t get the<br />
immediate publicity it<br />
deserves.<br />
Twitter Chats: Run or<br />
participate in a Twitter chat.<br />
It’ll help show off your<br />
knowledge and build<br />
relationships with social<br />
leaders in your sector.<br />
Twitter Debates: Keep them<br />
civil, and debates over Twitter<br />
can yield the same benefits as<br />
chats – building relationships<br />
and demonstrating expertise.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
New Blog Posts: Link to a post<br />
you’ve just published so your<br />
readers can avoid regularly<br />
refreshing your blog. To fight<br />
low reach numbers, share it a<br />
few times.<br />
Recycled Blog Posts: Reshare<br />
older posts, especially if you<br />
think they warrant more<br />
attention than they first<br />
received.<br />
Popular Blog Posts: Send out<br />
links to your most popular<br />
pieces, further boosting<br />
unique page views and<br />
engagement metrics.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Guest Posts: Promote yourself<br />
and your connections by<br />
sharing guest posts you’ve<br />
written for their site, and viceversa.<br />
Guest posting on wellknown<br />
domains can help<br />
establish you as a thoughtleader.<br />
Interview-Based Posts: Tag<br />
your sources when you post<br />
articles based on in-depth<br />
interviews you’ve had with<br />
them. They’ll likely reshare,<br />
driving clicks and engagement.<br />
Evergreen Content: Don’t<br />
hesitate to share this type of<br />
content occasionally. For those<br />
who are curious, evergreen<br />
content gives data and advice<br />
that stays relevant long after<br />
publication.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Podcasts: Link to original<br />
podcasts or your favourite<br />
industry-related ones.<br />
Listening is often a<br />
welcomed break from<br />
constant reading.<br />
Case Studies: Go in-depth<br />
with the content you create<br />
and share, giving followers<br />
detailed examples of best<br />
practices and intriguing<br />
campaigns.<br />
e-Books: Promote e-books if<br />
you notice longer pieces of<br />
content earn higher<br />
engagement numbers. As<br />
part of a campaign, they can<br />
be behind opt-in forms.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Educational<br />
Article<br />
Compilations: Collect<br />
informative articles and<br />
present them in a single page<br />
for your followers’<br />
convenience using paper. Tag<br />
and credit the authors.<br />
Links to Helpful Articles from<br />
Leading Blogs: Post articles<br />
from authoritative industry<br />
domains, linking or<br />
introducing your audience to<br />
a dependable content<br />
source.<br />
Links to Informative<br />
Resources: Point people<br />
toward helpful resources,<br />
such as free online courses.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Links to Tools: Post about<br />
tools, digital or physical, that<br />
can help followers improve<br />
their workflow or build a<br />
greater<br />
industry<br />
understanding.<br />
Links to Services: Post about<br />
services, such as software<br />
programs, the same way you<br />
post about tools. As long as<br />
they’re relevant to your<br />
audience’s pain points, they<br />
should be appreciated.<br />
Reviews of Tools and<br />
Services: Go a step beyond<br />
linking to tools and services.<br />
Write comprehensive<br />
reviews to help members of<br />
your market make a decision.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Influencer Conversations:<br />
Reach out to influencers for a<br />
chat, asking questions your<br />
market wants answered. Keep<br />
in mind, not all influencers will<br />
respond.<br />
Links to Google+, LinkedIn and<br />
Facebook Groups and<br />
Communities: Send followers<br />
toward online communities<br />
that are helpful and open for<br />
discussions.<br />
Links to Informative Blog<br />
Comments: Highlight<br />
comments on your blog that<br />
add to your points, tagging<br />
and thanking the people who<br />
wrote them. Your reach will<br />
grow as they share your posts.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
FAQ Answers: Answer<br />
questions that bug your<br />
audience with a quick<br />
comment or link to a detailed<br />
explanation. Reach out to<br />
specific fans who want help.<br />
Post Series: Run a collection of<br />
related posts over a set period<br />
to keep followers tuned into<br />
your major social accounts.<br />
You can, for example, do this<br />
to promote a new group of<br />
content pieces.<br />
Recurring Weekly Posts:<br />
Create posts under a common<br />
theme to share at the same<br />
time each week. Complement<br />
them with a catchy hashtag.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Weekly Round-Ups: Reshare<br />
the week’s most successful<br />
content each Friday, giving<br />
users who didn’t see your best<br />
posts another chance to click<br />
and engage.<br />
Event Posts: Amplify events by<br />
tweeting<br />
major<br />
announcements and sharing<br />
insights from panel<br />
discussions and informative<br />
conversations. Tag those who<br />
took part to boost the odds of<br />
resharing.<br />
Live Tweets: Tweet in real time<br />
when you’re at industry gettogethers<br />
and conferences,<br />
giving those who couldn’t<br />
attend virtual front-row seats.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Tutorials: Explain how to get<br />
the most out of a difficult or<br />
little-known product.<br />
Industry Predictions: Be bold<br />
and predict what the future of<br />
your industry entails. Interact<br />
with those who respond to<br />
keep the conversation going<br />
and engagement rising.<br />
Email Shares: Highlight<br />
informative parts of your<br />
latest email blasts, reaching<br />
those who aren’t subscribed<br />
and potentially growing your<br />
contact list.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Top Lists: Let followers know<br />
about your top five blogs,<br />
products or resources to build<br />
a conversation around them.<br />
Myth Busts: Tackle a myth that<br />
haunts your niche. Do it in a<br />
blog post or appeal to people’s<br />
curiosity by writing a bold<br />
tweet to trigger a discussion.<br />
Data Visualizations: Forget<br />
writing copy about data.<br />
Instead, make a graph to show<br />
statistical breakdowns that’ll<br />
make your followers stop<br />
scrolling.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Infographics: Illustrate a set of<br />
statistics by creating an<br />
infographic. Easy to scan and<br />
understand, a good<br />
infographic uses relating sets<br />
of data and lists sources.<br />
Quotes: Bolster a powerful<br />
quote by using an easy-toread<br />
typeface on an applicable<br />
background, catching<br />
audience members’ eyes.<br />
Comic Strips: Show your<br />
appreciation for the work of<br />
comic artists in your niche by<br />
sharing their art. Credit them<br />
when possible to engage with<br />
them and build relationships.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Motivational Images:<br />
Demonstrate you understand<br />
industry-specific problems by<br />
posting images encouraging<br />
users to overcome common<br />
challenges. But try your best<br />
to avoid cliche shots, like a guy<br />
standing triumphantly on a<br />
mountaintop.<br />
Collages: Edit photos together<br />
to recap an event or illustrate<br />
an industry trend. Collages are<br />
usually a mix of original<br />
photos and ones from your<br />
followers.<br />
Pin Boards: Share your Pin<br />
Boards to not only engage<br />
followers, but encourage them<br />
to follow you on Pinterest.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
GIFs: Use a GIF-maker to<br />
creating short looping clips,<br />
either with the original text<br />
intact or original copy that<br />
relates closer to your<br />
audience.<br />
Vintage Shots: Relive some<br />
classic industry moments with<br />
your followers. In the<br />
marketing industry? Share a<br />
picture of a marketing<br />
conference in the ‘90s.<br />
Periscope Feeds: Take livetweeting<br />
to a new level by<br />
using Periscope – a Twitter<br />
app to share live streams.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
YouTube Videos: Embed<br />
original or curated YouTube<br />
clips in your posts to get your<br />
audience talking. According to<br />
research from Twitter, tweets<br />
with videos earn 2.5 times<br />
more replies.<br />
SlideShare Presentations:<br />
Create a picture-heavy<br />
presentation bolstered by<br />
interesting facts to share on<br />
your social platforms. A<br />
SlideShare presentation can act<br />
as an alternative – or addition –<br />
to a blog post.<br />
Customers Using Your Product:<br />
Snap a picture of a customer<br />
using your product, tagging<br />
them to encourage shares and<br />
replies.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Action Shots of Your<br />
Product/Services:<br />
Demonstrate ways to use your<br />
product through clear pictures<br />
or quick tutorial clips.<br />
Brand-Themed Images: Share<br />
images that encapsulate your<br />
brand. Nike sets an example to<br />
follow, using pictures of<br />
athletes training in the<br />
company’s apparel.<br />
Polls: Get your followers<br />
thinking by posting a poll<br />
related to an industry or<br />
company issue. Doing so also<br />
shows you value their<br />
opinions.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Questions: Ask simple<br />
questions about how your<br />
products can improve, what to<br />
include in upcoming events,<br />
and more. Spur conversation by<br />
replying to answers.<br />
Votes: Encourage users to pick<br />
between their favourite<br />
products, tools and anything<br />
else applicable in your niche. A<br />
vote can be set up in a poll or a<br />
round-robin tournament if<br />
there are more than a handful<br />
of choices.<br />
This or That Games: Get to<br />
know your market. Do they use<br />
a Smart Phone or PC? Prefer<br />
winter or summer? Use Twitter<br />
or Facebook more often?<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Caption This Photos: Post a<br />
funny or unique image, asking<br />
users to come up with a<br />
creative caption.<br />
Prediction Games: Have some<br />
fun and make a bold<br />
prediction. How will your<br />
industry change in 5 years?<br />
10?<br />
Fill-in-the-Blank Posts: Hop<br />
onto your favourite social<br />
platform and get followers to<br />
fill in a blank. For example, I<br />
open my sales call by ______.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Quora Threads: Find a<br />
discussion about an industry<br />
issue and point your audience<br />
toward it.<br />
Requests for Content Ideas:<br />
Add some depth to your blog<br />
or website by asking followers<br />
for content ideas that address<br />
their pain points.<br />
Public Responses to<br />
Comments: Highlight an<br />
interesting comment you<br />
received by responding<br />
publicly to it. On Twitter, this<br />
can be done by putting a<br />
period in front of the<br />
commenter’s handle.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Conversation Screenshots: Get<br />
permission from the users<br />
who were involved, and post<br />
screenshots of funny or<br />
helpful conversations you had.<br />
Contests: Catch your<br />
audience’s attention by<br />
holding a contest for a sample<br />
or extended trial of your<br />
product. It can involve sharing<br />
pictures, commenting or<br />
following you.<br />
Q&A Sessions: Engage your<br />
fans by holding a question and<br />
answer session on Twitter.<br />
You’re not only likely to build a<br />
greater following, but drive<br />
traffic to your website by<br />
sharing a few applicable links.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Webinars/Google Hangouts:<br />
Get to know your market by<br />
(sort of) meeting them faceto-face.<br />
Hold online seminars<br />
or discussions to share advice<br />
or discuss important issues in<br />
your sector.<br />
Funny and Relevant Ads: Had<br />
a laugh at a commercial<br />
involving your industry? Your<br />
followers probably would, too.<br />
Book Recommendations: Find<br />
a book to recommend that<br />
can help others perform<br />
better at work or understand a<br />
new topic.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
TV and Movie<br />
Recommendations: Catch a<br />
little-known flick or program?<br />
Tweet about it. Someone<br />
might enjoy it, and the<br />
people who do will<br />
appreciate your taste.<br />
Documentary<br />
Recommendations: Mention<br />
documentaries to followers,<br />
especially if you have a sense<br />
of their personal interests.<br />
Gift Ideas: Suggest holiday<br />
gifts for your follower<br />
personas. If your market is<br />
partly made up of gamers,<br />
list the season’s best titles<br />
and their prices.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Jokes and Puns: Act with tact,<br />
and it doesn’t always hurt to<br />
crack a joke or make a pun.<br />
After all, some of the biggest<br />
presence on social media are<br />
comedy accounts.<br />
Anecdotes: Post brief stories<br />
you feel your audience would<br />
appreciate. Whether they have<br />
a lesson to them or are just for<br />
laughs, well-written anecdotes<br />
will likely earn engagement.<br />
Contributions to Trends and<br />
Hashtags: Jump into a trending<br />
hashtag with a comment that<br />
reflects your brand. Just make<br />
sure you understand the<br />
hashtag’s context.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Little-Known Company Facts:<br />
Post a piece of company<br />
history not many people know<br />
about.<br />
Share pictures of your team or<br />
office when you were in the<br />
initial days of your career.<br />
A Day in the Life Posts: Speak<br />
from the perspective of<br />
someone with an integral role<br />
in your industry, going over a<br />
typical day’s events. These<br />
posts are meant to be relatable<br />
and have a touch of humor.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Desk Shares: Snap a picture of<br />
your desk – or a team<br />
member’s, with their<br />
permission – after a busy day.<br />
Again, people should relate to<br />
the items they see.<br />
Workplace Shares: Take shots<br />
of your office, giving followers<br />
a better idea of your team and<br />
environment.<br />
Team Activity Shares: Go out<br />
for lunch with your team?<br />
Share a picture of your meal.<br />
Unless you’re already part of<br />
the industry, food can tap you<br />
into a whole new audience.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Recruitment Posts: Advertise<br />
new positions on social media.<br />
Your perfect recruit may<br />
already be following you. Plus,<br />
your reach will grow as fans<br />
share the opening.<br />
Posts Welcoming New<br />
Employees: Let the social<br />
media world know you have a<br />
new team member. Include a<br />
pic along with a brief welcome<br />
message.<br />
Employee Profiles: Give<br />
followers an occasional<br />
snapshot of a colleague,<br />
writing a brief profile involving<br />
their position and interests.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Happy Birthday! Posts:<br />
Celebrate a team member’s<br />
annual milestone by<br />
congratulating them through a<br />
social post. Feel free to include<br />
a cake picture.<br />
Posts About What’s on Your<br />
Mind: Take a minute to share<br />
opinions about industry news<br />
or issues, or just about passing<br />
thoughts your audience might<br />
appreciate.<br />
Clips of Your Company Leader:<br />
Record and share parts of a<br />
speech or meeting, helping put<br />
a clear face to the brains<br />
behind your operation.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Company Milestone Celebrations:<br />
Notify your followers once you hit<br />
a milestone. Get a certain amount<br />
of clients? Been in business for a<br />
decade? Post away.<br />
Social Media Takeovers: Take a<br />
brief break as community<br />
manager to let another team<br />
member – preferably in a role not<br />
related to marketing or<br />
communication – interact with<br />
your audience. They can answer<br />
questions, talk about their role<br />
and post content that has a<br />
different focus.<br />
Reviews: Don’t be shy to share<br />
glowing customer reviews of your<br />
products/services. Social proof is<br />
important in the decision-making<br />
process and can spark a<br />
conversation.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Testimonials: Ask for testimonials<br />
or recommendations from fans<br />
and partners, tagging them when<br />
you share the content. Unlike<br />
reviews, testimonials can focus<br />
more on working with your<br />
company as a whole rather than<br />
your individual products or<br />
services.<br />
Influencer Posts: Partner with<br />
influencers to demonstrate your<br />
products’ abilities. Their social<br />
clout can go a long way in<br />
increasing engagement, website<br />
traffic and more.<br />
Company-Specific News: Make<br />
social waves when you share an<br />
upcoming product or large<br />
expansion.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
News Your Brand’s Involved In:<br />
Share news articles that<br />
mention your brand, as well as<br />
stories that include a team<br />
member as an expert source.<br />
Awards and Accolades: Spread<br />
word of your accomplishments<br />
and build industry authority by<br />
posting about your awards and<br />
accolades.<br />
Sneak Peeks: Tease an<br />
upcoming product or service by<br />
sharing clips of it in action,<br />
getting your audience talking<br />
about its features.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Deal Promotions: Post about<br />
upcoming deals and promotions<br />
exclusive to your social media<br />
fans.<br />
Customer Interviews: Ask<br />
questions to dedicated<br />
customers and share the<br />
responses on social media. For<br />
a promotional angle, the<br />
answers should cover their<br />
long-lasting relationship with<br />
your brand.<br />
Rival comparisons:<br />
Demonstrate how you stack up<br />
against a competitor. This works<br />
well as an infographic that<br />
compares and contrasts<br />
features.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Sponsored Posts: Boost your<br />
posts if you can’t hit your target<br />
engagement numbers. It’s not<br />
out of the ordinary – Twitter<br />
and Facebook have engagement<br />
rates less than 0.1%, according<br />
to Forrester Research.<br />
Direct followers toward<br />
accounts that share interesting<br />
tidbit as a way to acknowledge<br />
their hard work.<br />
Partner Spotlights: Show your<br />
partners you care. Profile them<br />
in occasional posts, explaining<br />
how they may be of use to<br />
audience members.<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
101 Social Media Activities<br />
Local Business<br />
Acknowledgments: Lend<br />
a hand to small<br />
businesses in your area<br />
by giving a social shoutout.<br />
Maybe they share<br />
office space with you or<br />
cater your events. Either<br />
way, show them you<br />
care.<br />
Posts Thanking Your<br />
Followers: Thank your<br />
fans for engaging and<br />
keeping up with you.<br />
Not much would be<br />
possible without them!<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Social<br />
Media<br />
Quotes<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Social Media<br />
It takes<br />
discipline<br />
not to let<br />
social media<br />
steal your<br />
time.<br />
-Alexis Ohanian<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Social Media<br />
Social media is<br />
not about the<br />
exploitation of<br />
technology but<br />
service to<br />
community.<br />
-Simon Mainwaring<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Social Media<br />
There are a lot<br />
of pros and cons<br />
about social<br />
media; it's just<br />
how you choose<br />
to handle it and<br />
how you have<br />
to be prepared<br />
for the<br />
negatives as<br />
well.<br />
-Aubrey Peeples<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Social Media<br />
Social media is<br />
the ultimate<br />
equalizer. It<br />
gives a voice<br />
and a platform<br />
to anyone<br />
willing to<br />
engage.<br />
-Amy Jo Martin<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Social Media<br />
If your music<br />
is great, you<br />
will have<br />
fans, not<br />
because you<br />
have spent<br />
time chatting<br />
on social<br />
media.<br />
- Bryan Adams<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Social Media<br />
It's a dialogue,<br />
not a<br />
monologue,<br />
and some<br />
people don't<br />
understand<br />
that. Social<br />
media is more<br />
like a<br />
telephone than<br />
a television.<br />
-Amy Jo Martin<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Social Media<br />
A lot of<br />
people use<br />
social media<br />
to share<br />
mundane<br />
things or for<br />
selfglorification.<br />
I try to use it<br />
to share<br />
interesting<br />
things with<br />
people.<br />
-Ashton<br />
Kutcher<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Family<br />
Business<br />
Mentoring<br />
Mentoring YES<br />
– Young<br />
Entrepreneurs<br />
for Success<br />
Career<br />
Mentoring<br />
9810211256, 9013698960<br />
rajiv@rajivkhurana.com<br />
http://in.linkedin.com/in/rajivkhurana<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Family business<br />
Mentoring by Rajiv<br />
Khurana<br />
Family ventures in India serve as the backbone of<br />
the economy. Name any field of business or social<br />
initiative, and families in India would have played a<br />
pivotal role.<br />
Family businesses have their own unique style and<br />
culture which keep evolving over the time. Market<br />
opportunities have been expanding globally;<br />
technology has been helping in the need and speed<br />
of delivery and the social and family milieu has<br />
created new dimensions in control and decisionmaking<br />
power-centres, besides the newer<br />
generation aspiring for new avenues or seeking a<br />
higher and faster stake in the enterprise.<br />
Complexities have been rising and so has the<br />
commitment to succeed.<br />
Globally, businesses are seeking professional<br />
MENTORS for advice, strength and support. In<br />
India, highly aware families have followed suit.<br />
Some are gearing up, while a large number still live<br />
in the comfortable bliss of ignorance.<br />
You too can easily reach out to a MENTOR<br />
if you identify your family business with any of<br />
these illustrative needs:<br />
International<br />
Management<br />
Consultant & Trainer,<br />
Venture Mentor,<br />
Executive Coach,<br />
Social Entrepreneur,<br />
Well published<br />
writer…<br />
www.thepersonnellab.com<br />
1/3<br />
RAJIV Khurana CMC FIMC
You want your business to move<br />
into a new orbit of expansion and<br />
excellence<br />
You are bored with a nominal<br />
arithmetic progression of growth<br />
and wish to transform to a<br />
dynamic, geometric progression<br />
You are facing some immediate<br />
issues and need a fresh,<br />
independent perspective<br />
You need a fresh look at your<br />
vision, mission, values and goals<br />
You want your business to raise its<br />
standards and performance bar<br />
You desire a rational alignment of<br />
all family members and senior<br />
executives vis-à-vis your goals and<br />
overall direction.<br />
You desire to identify and/or<br />
strengthen your competitive edge<br />
You wish to strengthen the work<br />
culture and change the customer<br />
and people-outlook of your<br />
business<br />
You need a sounding board for<br />
your ideas<br />
You wish someone could<br />
challenge your assumptions and<br />
preparedness<br />
You need support to refine the<br />
Knowledge, Skills, Attitudes and<br />
Work Habits within the family and<br />
senior employees<br />
Family business Rajiv<br />
by<br />
Mentoring Khurana<br />
2/3<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
Family business<br />
Mentoring by Rajiv<br />
Khurana<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
You need help in the right<br />
induction of family<br />
youngsters<br />
You need support for the<br />
grooming and mentoring of<br />
family youngsters to refine<br />
their experience and skills as<br />
they get ready for<br />
responsible leadership roles<br />
You wish to create a<br />
smoother business<br />
succession plan for the next<br />
generation to take over<br />
You need help in conciliation,<br />
reduction or resolution of<br />
cross-generation friction<br />
You want to improve the<br />
leadership and managerial<br />
abilities of the family and the<br />
team<br />
You desire a good blending<br />
with your partners and all<br />
other stakeholders<br />
You need more time for<br />
yourself and desire to<br />
decentralize and move into<br />
an advisory role<br />
You dream to be known as an<br />
institution builder instead of<br />
remaining a business<br />
sustainer<br />
Your choice could be any or<br />
many of the above.<br />
Professional MENTORING can<br />
help your business achieve<br />
your aspirations.<br />
Let’s talk it out.<br />
Fix an appointment for a<br />
no-commitment dialogue with<br />
RAJIV KHURANA at our office.<br />
9810211256, 9013698960<br />
rajiv@rajivkhurana.com<br />
http://in.linkedin.com/in/rajivkhurana 3/3<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC
MENTORING<br />
Young<br />
Entrepreneurs<br />
for<br />
Success<br />
For Young<br />
Entrepreneurs:<br />
New in business<br />
Starting a new<br />
business<br />
Settling into their<br />
family business<br />
Wanting to do better<br />
in business<br />
International<br />
Management<br />
Consultant & Trainer,<br />
Venture Mentor,<br />
Executive Coach,<br />
Social Entrepreneur,<br />
Well published<br />
writer…<br />
www.thepersonnellab.com<br />
YES<br />
Imagine Sachin Tendulkar or Virat Kohli<br />
without a Coach or a Mentor! Parents,<br />
friends and well meaning relatives could<br />
not have put them on the right path for<br />
pursuing greatness.<br />
We all need a coach, a mentor, a guide, a<br />
facilitator, a reflector, a listener, a<br />
professional friend or an advisor.<br />
The earlier the better!<br />
Make sure that the person is competent<br />
and accomplished to help you succeed in<br />
personal and professional situations. Your<br />
well mentored moves can ease your<br />
pursuits through cumbersome challenges<br />
of clarity and the complex maze of<br />
competence, commitment and creative<br />
results.<br />
Get set to<br />
• Cultivate your skills for a stronger<br />
personality and leadership in your<br />
entrepreneurial journey.<br />
• Strengthen your functional and<br />
process proficiency.<br />
• Dream Bigger. Achieve Higher.<br />
Mentoring by Rajiv Khurana is customized<br />
to your personal needs and time flexibility.<br />
Fix your appointment for a 30 minute nocommitment<br />
dialogue at our office.<br />
9810211256, 9013698960<br />
rajiv@rajivkhurana.com<br />
http://in.linkedin.com/in/rajivkhurana<br />
RAJIV Khurana CMC FIMC
CAREER MENTORING<br />
by Rajiv Khurana<br />
International<br />
Management<br />
Consultant & Trainer,<br />
Venture Mentor,<br />
Executive Coach,<br />
Social Entrepreneur,<br />
Well published<br />
writer…<br />
Why<br />
Career<br />
mentoring?<br />
C<br />
A<br />
R<br />
www.thepersonnellab.com<br />
E<br />
E<br />
R<br />
Confusion: Choices,<br />
Entry to Exit, Options,<br />
Mid-career blues,<br />
<strong>Personal</strong> branding, Digital<br />
presence…<br />
Acquisition: From<br />
employability to<br />
advancement -<br />
Knowledge, Skills,<br />
Attitude, Habits,<br />
Behaviour, Certifications,<br />
Courses…<br />
Route-map: Goal clarity,<br />
Milestones, <strong>Personal</strong>action<br />
dashboard…<br />
Engagement: Role<br />
clarity, Balancing and<br />
aligning with<br />
organisational needs,<br />
Strengthening Team and<br />
Leadership roles, Pacing<br />
the performance relays…<br />
Excitement: Enhancing<br />
intrinsic motivation,<br />
Energising challenges,<br />
Experimenting with<br />
multiple avenues…<br />
Relationships: Intra and<br />
Inter-teams Seniors,<br />
Networking, Work-life<br />
balancing…<br />
©Rajiv Khurana<br />
We choose our career.<br />
Our career makes us.<br />
Our journey through different<br />
checkpoints is full of<br />
Compulsions<br />
Ambiguity and<br />
Re-prioritizing, yet<br />
Enthusiasm<br />
Enlightenment and<br />
Rejuvenation.<br />
How are you sailing through?<br />
How often do you feel the need<br />
for a coach, a mentor, a guide, a<br />
facilitator, a reflector, a listener,<br />
a professional friend or an<br />
advisor?<br />
Considering the appointment of<br />
your MENTOR to be the job of<br />
your boss or the company alone<br />
is letting them take charge of<br />
your career.<br />
You have the highest stake in<br />
your career. You decide.<br />
Help for short-term clarity to<br />
long-term course correction is<br />
just a meeting away.<br />
Send an email answering, ”Why<br />
do I need a MENTOR?”, and we<br />
may invite you for a 30 minute,<br />
no-commitment dialogue at our<br />
office.<br />
9810211256, 9013698960<br />
rajiv@rajivkhurana.com<br />
http://in.linkedin.com/in/rajivkhurana<br />
RAJIV Khurana CMC FIMC
Make<br />
Coaching Learning Advancing Sharpening Smartening<br />
©<br />
Your<br />
SMART<br />
People<br />
SMARTER<br />
Periodic learning investments<br />
do wonders to people and<br />
business. Take your people to a<br />
new orbit of awareness and<br />
equip them with SMART skills<br />
they need. Start catapulting<br />
your business to the level next.<br />
Each programme shall be<br />
tailor-made to your<br />
organization’s specifications<br />
and nuances. You are<br />
different. Your programme<br />
should be different too.<br />
Call us for a dialogue.<br />
+91 9810211256<br />
+91 9013698960<br />
rajiv@rajivkhurana.com<br />
www.thepersonnellab.com<br />
S<br />
M<br />
A<br />
R<br />
T<br />
E<br />
R<br />
Sharpening Business<br />
Presentations<br />
Multimedia Usage in<br />
Training<br />
Accelerating<br />
Innovativeness<br />
Reaping High<br />
Performance through<br />
Coaching &<br />
Mentoring<br />
Team playing and<br />
Leading<br />
Enhancing <strong>Personal</strong><br />
Effectiveness<br />
Rejuvenating Digital<br />
Presence & <strong>Personal</strong><br />
<strong>Branding</strong><br />
RAJIV Khurana CMC FIMC
FIND<br />
More<br />
Free<br />
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www.thepersonnellab.com<br />
www.thepersonnellab.com<br />
RAJIV Khurana CMC FIMC