Personal Branding

Personal 

Branding 

A2Z 

Action 

Tips 

www.thepersonnellab.com 

RAJIV Khurana CMC FIMC

This eBook is the 

intellectual property of 

Rajiv Khurana. 

You may share it freely. 

Quote appropriately. 



Who can use 

this eBook? 

Any one conscious 

of creating or 

strengthening 

his/her personal 

brand through 

SOCIAL MEDIA. 



Rajiv Khurana 

CMC, FIMC 

International 

Management 

Trainer and 

Consultant, 

Executive 

Coach, 

Venture 

Mentor, 

Author, 

Blogger, 

Columnist, 

Social 

Entrepreneur, 

Photography 

Enthusiast 

CEO and Founder: 

THE PERSONNEL LAB., 

Management Consultants 

Managing Trustee and Director 

INTERNATIONAL CONSULTING 

PROFESSIONALS' INSTITUTE 

www.icpi.in 

Trustee and Director 

LUNG CARE FOUNDATION 

www.lcf.org.in 

http://in.linkedin.com/in/rajivkhurana 

google.com/+RajivKhurana 

Twitter: @rajivkhurana 


www.rajivkhurana.com 



Elementary, 

My Dear 

Watson… 

Sherlock Holmes, the 

English detective says this 

to his amazed companion, 

Dr. Watson, as he explains 

his reasoning in solving a 

crime. 

This eBook 

presents 

elementary 

thoughts 

normally 

lost in the 

maze of 

jargons and 

‘paralysis by 

analysis’. 



Personal 

Branding… 

is for anyone who 

wants to do 

business online or 

offline! 

Figure out what 

makes you unique 

and advertise it to 

the world!! 



Social Media 

websites and 

applications 

that enable 

users to 

create and 

share content 

or to 

participate in 

social 

networking. 



A2Z 

Action 

Tips 

ideas 



A Aim Right 

Focus on your strong 

BRAND: 

Be Visible 

Reputation 

Enhancement 

Action 

Communications for 

Results 

Nurture Relationships 

Develop Community 



B Build 

Good 

Content 

Your oral and written 

words matter; your 

video impacts. 

If you can’t be original, 

try to share good 

trending content in 

your industry. 



C Create 

Uniqueness 

Check what others are 

doing. Copy 

intelligently. 

Think what you would 

like to stand-out for. 

Follow your gut and 

your style. 



D Desist 

Excuses 

No 

Stop excuses that you 

don’t have time or 

money to invest in 

social media. You can 

no longer thrive on your 

ignorant resistance. If 

you’re short on time, 

then hire some help or 

outsource your lowest 

level tasks. 



E Evaluate 

Avoid getting 

overwhelmed. 

Keep it simple. Don’t 

be on every social 

media network. 

Choose only where 

your audience 

spends lots of time 

and you can easily 

learn to be 

comfortable. 



F Focus 

BUSYness is not 

Business. Activity is 

not Effectiveness. 

Don’t do too much. 

Focus on doing one 

thing right before 

moving on. 

Avoid meaningless 

FORWARDS in the 

name of ‘me-tooactive-on-socialmedia’. 



G 

Get to 

Know 

Empathise with your 

audience. 

Think: 

Would people THANK 

ME for this? 

Is it meeting their 

needs or just fulfilling 

my agenda? 

What motivates 

them? 

Give them a reason 

to follow you. 



H Have a 

Voice 

Be selective in saying 

what you analyse, 

understand or think. 

Be assertive. 

Be seen as an Expert. 

People will respect 

you for your 

occasional ‘words of 

wisdom’. 

Ensure ‘what you say 

benefits the 

audience!’ 



I 

Ignore fads 

Invest in 

fundamentals. 

You are under no 

compulsion to take 

‘ice-bucket-challenges’ 

or press forward for 

every chain-message. 

Ensure that your 

contribution on social 

media sticks to the 

AIM you started with. 



J 

Join Groups 

While you are evolving 

in your social media 

personal branding, 

spend time to get a 

sense of conversations 

in each platform. 

Understand trends, ask 

questions, read what 

people say, track ideas 

and slowly make your 

presence felt. 



K Keep 

Sharing 

Share something, even 

small, frequently. 

Make sure it is 

informative or 

persuasive. Even when 

you think it is valuable, 

don’t expect 

immediate results or 

response. 

Avoid wasting others’ 

time and energy by 

sending sense-less 

forwards. 



L 

Lead Your 

Way 

Let your personality 

shine through your 

social media 

presence and 

sharing. 

Be a magnet to 

attract people to be 

linked with you or be 

your friend or get 

into a conversation. 

Strengthen your 

thought leadership. 



M Make 

Conversations 

Focus on 

conversations that are 

meaningful to your 

business and general 

reputation 

enhancement. People 

should look forward 

to engaging with you 

and benefit from your 

expertise. Participate 

in local, industry 

specific and targeted 

conversations. 



N Network 

Through 

Known 

Reach out to people 

known and your best 

customers first. 

Engage with them 

usefully. Their 

enthusiasm will 

catapult your success 

through their 

network. A good 

friend opens the 

gates for more 

friends for you ;). 



O Observe 

Connect with active 

people. Observe 

what they are doing 

and how they keep 

changing their social 

media presence. 

Evolve your own 

style. Match some. 

Create new and 

different style. 

Monitor your impact. 

Keep changing. 



P Praise 

Praise people. 

Like them, 

Recommend them, 

Endorse them, Share 

their postings, 

Retweet what they 

say…find reasons to 

make them look 

good. 

They may do the 

same for you too. 

Mutual admiration 

society works! 



Q Quality 

Beats… 

Quality trumps 

Quantity. 

Refrain from ‘metoo-approach’ 

of 

forwards. Avoid 

overloading 

recipients. 

Focus on exclusivity. 

Something that you 

can create or 

research is valued 

much more. 



R Raise 

Identify the target 

group and 

understand the needs 

to create an exclusive 

community, e.g., 

service marketing 

professionals… 

Retain the focus and 

edge. Stick to 

conversations around 

the needs and 

objectives. 



S Seek Help 

Technology and 

trends change rapidly. 

You may have other 

priorities too. Use 

help to manage 

content and 

technology. A little 

investment will pay 

you many folds in the 

long run. Hire full 

time, part time or 

outsource… 



T Track 

Competition 

Start to analyze what 

they’re doing that you 

aren’t. 

Look at: 

The content they post 

Who they follow 

Who’s following them 

How often they post 

What kind of headlines 

they use 

Their most popular posts 

This will give you an idea of 

what’s working well for 

them. 

Meet that & BEAT that! 



U Use Visuals 

Visuals are easier to relate 

than text. Include images 

in your content that can 

be shared across. 

Put your camera phone to 

good use beyond the 

selfies. Free stock images 

can be easily used and 

modified to your needs. 



V Vigorously 

Follow 

Social media is all 

about ME. Everyone’s 

ME is important. Make 

them feel important. 

The more you follow, 

the more you may have 

reasons to converse. 

Others may follow you 

too. Thrive on 

reciprocity. 



W Watch 

Watch you language, 

grammar and tonality. 

Etiquettes and courtesy 

matter. Social media is 

a platform for winning 

friends and strengthen 

relationships. 

It is not the arena to 

bully others and beat 

them in arguments. 

Assertiveness is good. 

Aggression is not 

needed. 



X eXtra! 

Social media is not a 

one time activity. Add 

POSTING/SHARING to 

your daily chores of 

eating, drinking and 

sleeping. 

eXtra matters! eXtra 

effort, eXtra research, 

eXtra appreciation, 

eXtra good behaviour 

and eXtra-ordinary 

impact!! 



Y Yearn 

Yearn to learn. Things 

don’t remain constant 

or consistent. 

Practice teaches you 

better to define and 

refine your art of 

conversations with 

people in your 

network. 

If you want to earn 

more, learn more and 

yearn more! 



Z Zoom 

Zoom ahead 

consistently. 

Experiment. Explore 

more. Try. Fail. Learn. 

Un-learn. Relearn. 

Keep moving. 

Keep sharing. 

Keep enjoying. 

People matter. 

You matter. 



101 Social Media Activities 

Share Tips: Lend a helping 

hand to your audience 

members. Give them tips 

they can use to up work 

performance or better 

understand their industry. 

Breaking News: Act a news 

source, sharing niche- and 

sector-specific stories. 

Setting up Google Alerts for 

keywords is your first step. 

Opinion Pieces: Share 

opinion articles from 

thought leaders about 

breaking news, giving your 

followers a deeper 

understanding of key 

issues. 




Industry Research: Dig deep 

into academic journals and 

research organizations’ 

archives to find relevant 

research. It doesn’t always 

have to be new – some 

research doesn’t get the 

immediate publicity it 

deserves. 

Twitter Chats: Run or 

participate in a Twitter chat. 

It’ll help show off your 

knowledge and build 

relationships with social 

leaders in your sector. 

Twitter Debates: Keep them 

civil, and debates over Twitter 

can yield the same benefits as 

chats – building relationships 

and demonstrating expertise. 




New Blog Posts: Link to a post 

you’ve just published so your 

readers can avoid regularly 

refreshing your blog. To fight 

low reach numbers, share it a 

few times. 

Recycled Blog Posts: Reshare 

older posts, especially if you 

think they warrant more 

attention than they first 

received. 

Popular Blog Posts: Send out 

links to your most popular 

pieces, further boosting 

unique page views and 

engagement metrics. 




Guest Posts: Promote yourself 

and your connections by 

sharing guest posts you’ve 

written for their site, and viceversa. 

Guest posting on wellknown 

domains can help 

establish you as a thoughtleader. 

Interview-Based Posts: Tag 

your sources when you post 

articles based on in-depth 

interviews you’ve had with 

them. They’ll likely reshare, 

driving clicks and engagement. 

Evergreen Content: Don’t 

hesitate to share this type of 

content occasionally. For those 

who are curious, evergreen 

content gives data and advice 

that stays relevant long after 

publication. 




Podcasts: Link to original 

podcasts or your favourite 

industry-related ones. 

Listening is often a 

welcomed break from 

constant reading. 

Case Studies: Go in-depth 

with the content you create 

and share, giving followers 

detailed examples of best 

practices and intriguing 

campaigns. 

e-Books: Promote e-books if 

you notice longer pieces of 

content earn higher 

engagement numbers. As 

part of a campaign, they can 

be behind opt-in forms. 




Educational 

Article 

Compilations: Collect 

informative articles and 

present them in a single page 

for your followers’ 

convenience using paper. Tag 

and credit the authors. 

Links to Helpful Articles from 

Leading Blogs: Post articles 

from authoritative industry 

domains, linking or 

introducing your audience to 

a dependable content 

source. 

Links to Informative 

Resources: Point people 

toward helpful resources, 

such as free online courses. 




Links to Tools: Post about 

tools, digital or physical, that 

can help followers improve 

their workflow or build a 

greater 

industry 

understanding. 

Links to Services: Post about 

services, such as software 

programs, the same way you 

post about tools. As long as 

they’re relevant to your 

audience’s pain points, they 

should be appreciated. 

Reviews of Tools and 

Services: Go a step beyond 

linking to tools and services. 

Write comprehensive 

reviews to help members of 

your market make a decision. 




Influencer Conversations: 

Reach out to influencers for a 

chat, asking questions your 

market wants answered. Keep 

in mind, not all influencers will 

respond. 

Links to Google+, LinkedIn and 

Facebook Groups and 

Communities: Send followers 

toward online communities 

that are helpful and open for 

discussions. 

Links to Informative Blog 

Comments: Highlight 

comments on your blog that 

add to your points, tagging 

and thanking the people who 

wrote them. Your reach will 

grow as they share your posts. 




FAQ Answers: Answer 

questions that bug your 

audience with a quick 

comment or link to a detailed 

explanation. Reach out to 

specific fans who want help. 

Post Series: Run a collection of 

related posts over a set period 

to keep followers tuned into 

your major social accounts. 

You can, for example, do this 

to promote a new group of 

content pieces. 

Recurring Weekly Posts: 

Create posts under a common 

theme to share at the same 

time each week. Complement 

them with a catchy hashtag. 




Weekly Round-Ups: Reshare 

the week’s most successful 

content each Friday, giving 

users who didn’t see your best 

posts another chance to click 

and engage. 

Event Posts: Amplify events by 

tweeting 

major 

announcements and sharing 

insights from panel 

discussions and informative 

conversations. Tag those who 

took part to boost the odds of 

resharing. 

Live Tweets: Tweet in real time 

when you’re at industry gettogethers 

and conferences, 

giving those who couldn’t 

attend virtual front-row seats. 




Tutorials: Explain how to get 

the most out of a difficult or 

little-known product. 

Industry Predictions: Be bold 

and predict what the future of 

your industry entails. Interact 

with those who respond to 

keep the conversation going 

and engagement rising. 

Email Shares: Highlight 

informative parts of your 

latest email blasts, reaching 

those who aren’t subscribed 

and potentially growing your 

contact list. 




Top Lists: Let followers know 

about your top five blogs, 

products or resources to build 

a conversation around them. 

Myth Busts: Tackle a myth that 

haunts your niche. Do it in a 

blog post or appeal to people’s 

curiosity by writing a bold 

tweet to trigger a discussion. 

Data Visualizations: Forget 

writing copy about data. 

Instead, make a graph to show 

statistical breakdowns that’ll 

make your followers stop 

scrolling. 




Infographics: Illustrate a set of 

statistics by creating an 

infographic. Easy to scan and 

understand, a good 

infographic uses relating sets 

of data and lists sources. 

Quotes: Bolster a powerful 

quote by using an easy-toread 

typeface on an applicable 

background, catching 

audience members’ eyes. 

Comic Strips: Show your 

appreciation for the work of 

comic artists in your niche by 

sharing their art. Credit them 

when possible to engage with 

them and build relationships. 




Motivational Images: 

Demonstrate you understand 

industry-specific problems by 

posting images encouraging 

users to overcome common 

challenges. But try your best 

to avoid cliche shots, like a guy 

standing triumphantly on a 

mountaintop. 

Collages: Edit photos together 

to recap an event or illustrate 

an industry trend. Collages are 

usually a mix of original 

photos and ones from your 

followers. 

Pin Boards: Share your Pin 

Boards to not only engage 

followers, but encourage them 

to follow you on Pinterest. 




GIFs: Use a GIF-maker to 

creating short looping clips, 

either with the original text 

intact or original copy that 

relates closer to your 

audience. 

Vintage Shots: Relive some 

classic industry moments with 

your followers. In the 

marketing industry? Share a 

picture of a marketing 

conference in the ‘90s. 

Periscope Feeds: Take livetweeting 

to a new level by 

using Periscope – a Twitter 

app to share live streams. 




YouTube Videos: Embed 

original or curated YouTube 

clips in your posts to get your 

audience talking. According to 

research from Twitter, tweets 

with videos earn 2.5 times 

more replies. 

SlideShare Presentations: 

Create a picture-heavy 

presentation bolstered by 

interesting facts to share on 

your social platforms. A 

SlideShare presentation can act 

as an alternative – or addition – 

to a blog post. 

Customers Using Your Product: 

Snap a picture of a customer 

using your product, tagging 

them to encourage shares and 

replies. 




Action Shots of Your 

Product/Services: 

Demonstrate ways to use your 

product through clear pictures 

or quick tutorial clips. 

Brand-Themed Images: Share 

images that encapsulate your 

brand. Nike sets an example to 

follow, using pictures of 

athletes training in the 

company’s apparel. 

Polls: Get your followers 

thinking by posting a poll 

related to an industry or 

company issue. Doing so also 

shows you value their 

opinions. 




Questions: Ask simple 

questions about how your 

products can improve, what to 

include in upcoming events, 

and more. Spur conversation by 

replying to answers. 

Votes: Encourage users to pick 

between their favourite 

products, tools and anything 

else applicable in your niche. A 

vote can be set up in a poll or a 

round-robin tournament if 

there are more than a handful 

of choices. 

This or That Games: Get to 

know your market. Do they use 

a Smart Phone or PC? Prefer 

winter or summer? Use Twitter 

or Facebook more often? 




Caption This Photos: Post a 

funny or unique image, asking 

users to come up with a 

creative caption. 

Prediction Games: Have some 

fun and make a bold 

prediction. How will your 

industry change in 5 years? 

10? 

Fill-in-the-Blank Posts: Hop 

onto your favourite social 

platform and get followers to 

fill in a blank. For example, I 

open my sales call by ______. 




Quora Threads: Find a 

discussion about an industry 

issue and point your audience 

toward it. 

Requests for Content Ideas: 

Add some depth to your blog 

or website by asking followers 

for content ideas that address 

their pain points. 

Public Responses to 

Comments: Highlight an 

interesting comment you 

received by responding 

publicly to it. On Twitter, this 

can be done by putting a 

period in front of the 

commenter’s handle. 




Conversation Screenshots: Get 

permission from the users 

who were involved, and post 

screenshots of funny or 

helpful conversations you had. 

Contests: Catch your 

audience’s attention by 

holding a contest for a sample 

or extended trial of your 

product. It can involve sharing 

pictures, commenting or 

following you. 

Q&A Sessions: Engage your 

fans by holding a question and 

answer session on Twitter. 

You’re not only likely to build a 

greater following, but drive 

traffic to your website by 

sharing a few applicable links. 




Webinars/Google Hangouts: 

Get to know your market by 

(sort of) meeting them faceto-face. 

Hold online seminars 

or discussions to share advice 

or discuss important issues in 

your sector. 

Funny and Relevant Ads: Had 

a laugh at a commercial 

involving your industry? Your 

followers probably would, too. 

Book Recommendations: Find 

a book to recommend that 

can help others perform 

better at work or understand a 

new topic. 




TV and Movie 

Recommendations: Catch a 

little-known flick or program? 

Tweet about it. Someone 

might enjoy it, and the 

people who do will 

appreciate your taste. 

Documentary 

Recommendations: Mention 

documentaries to followers, 

especially if you have a sense 

of their personal interests. 

Gift Ideas: Suggest holiday 

gifts for your follower 

personas. If your market is 

partly made up of gamers, 

list the season’s best titles 

and their prices. 




Jokes and Puns: Act with tact, 

and it doesn’t always hurt to 

crack a joke or make a pun. 

After all, some of the biggest 

presence on social media are 

comedy accounts. 

Anecdotes: Post brief stories 

you feel your audience would 

appreciate. Whether they have 

a lesson to them or are just for 

laughs, well-written anecdotes 

will likely earn engagement. 

Contributions to Trends and 

Hashtags: Jump into a trending 

hashtag with a comment that 

reflects your brand. Just make 

sure you understand the 

hashtag’s context. 




Little-Known Company Facts: 

Post a piece of company 

history not many people know 

about. 

Share pictures of your team or 

office when you were in the 

initial days of your career. 

A Day in the Life Posts: Speak 

from the perspective of 

someone with an integral role 

in your industry, going over a 

typical day’s events. These 

posts are meant to be relatable 

and have a touch of humor. 




Desk Shares: Snap a picture of 

your desk – or a team 

member’s, with their 

permission – after a busy day. 

Again, people should relate to 

the items they see. 

Workplace Shares: Take shots 

of your office, giving followers 

a better idea of your team and 

environment. 

Team Activity Shares: Go out 

for lunch with your team? 

Share a picture of your meal. 

Unless you’re already part of 

the industry, food can tap you 

into a whole new audience. 




Recruitment Posts: Advertise 

new positions on social media. 

Your perfect recruit may 

already be following you. Plus, 

your reach will grow as fans 

share the opening. 

Posts Welcoming New 

Employees: Let the social 

media world know you have a 

new team member. Include a 

pic along with a brief welcome 

message. 

Employee Profiles: Give 

followers an occasional 

snapshot of a colleague, 

writing a brief profile involving 

their position and interests. 




Happy Birthday! Posts: 

Celebrate a team member’s 

annual milestone by 

congratulating them through a 

social post. Feel free to include 

a cake picture. 

Posts About What’s on Your 

Mind: Take a minute to share 

opinions about industry news 

or issues, or just about passing 

thoughts your audience might 

appreciate. 

Clips of Your Company Leader: 

Record and share parts of a 

speech or meeting, helping put 

a clear face to the brains 

behind your operation. 




Company Milestone Celebrations: 

Notify your followers once you hit 

a milestone. Get a certain amount 

of clients? Been in business for a 

decade? Post away. 

Social Media Takeovers: Take a 

brief break as community 

manager to let another team 

member – preferably in a role not 

related to marketing or 

communication – interact with 

your audience. They can answer 

questions, talk about their role 

and post content that has a 

different focus. 

Reviews: Don’t be shy to share 

glowing customer reviews of your 

products/services. Social proof is 

important in the decision-making 

process and can spark a 

conversation. 




Testimonials: Ask for testimonials 

or recommendations from fans 

and partners, tagging them when 

you share the content. Unlike 

reviews, testimonials can focus 

more on working with your 

company as a whole rather than 

your individual products or 

services. 

Influencer Posts: Partner with 

influencers to demonstrate your 

products’ abilities. Their social 

clout can go a long way in 

increasing engagement, website 

traffic and more. 

Company-Specific News: Make 

social waves when you share an 

upcoming product or large 

expansion. 




News Your Brand’s Involved In: 

Share news articles that 

mention your brand, as well as 

stories that include a team 

member as an expert source. 

Awards and Accolades: Spread 

word of your accomplishments 

and build industry authority by 

posting about your awards and 

accolades. 

Sneak Peeks: Tease an 

upcoming product or service by 

sharing clips of it in action, 

getting your audience talking 

about its features. 




Deal Promotions: Post about 

upcoming deals and promotions 

exclusive to your social media 

fans. 

Customer Interviews: Ask 

questions to dedicated 

customers and share the 

responses on social media. For 

a promotional angle, the 

answers should cover their 

long-lasting relationship with 

your brand. 

Rival comparisons: 

Demonstrate how you stack up 

against a competitor. This works 

well as an infographic that 

compares and contrasts 

features. 




Sponsored Posts: Boost your 

posts if you can’t hit your target 

engagement numbers. It’s not 

out of the ordinary – Twitter 

and Facebook have engagement 

rates less than 0.1%, according 

to Forrester Research. 

Direct followers toward 

accounts that share interesting 

tidbit as a way to acknowledge 

their hard work. 

Partner Spotlights: Show your 

partners you care. Profile them 

in occasional posts, explaining 

how they may be of use to 

audience members. 




Local Business 

Acknowledgments: Lend 

a hand to small 

businesses in your area 

by giving a social shoutout. 

Maybe they share 

office space with you or 

cater your events. Either 

way, show them you 

care. 

Posts Thanking Your 

Followers: Thank your 

fans for engaging and 

keeping up with you. 

Not much would be 

possible without them! 



Social 

Media 

Quotes 



Social Media 

It takes 

discipline 

not to let 

social media 

steal your 

time. 

-Alexis Ohanian 



Social Media 

Social media is 

not about the 

exploitation of 

technology but 

service to 

community. 

-Simon Mainwaring 



Social Media 

There are a lot 

of pros and cons 

about social 

media; it's just 

how you choose 

to handle it and 

how you have 

to be prepared 

for the 

negatives as 

well. 

-Aubrey Peeples 



Social Media 

Social media is 

the ultimate 

equalizer. It 

gives a voice 

and a platform 

to anyone 

willing to 

engage. 

-Amy Jo Martin 



Social Media 

If your music 

is great, you 

will have 

fans, not 

because you 

have spent 

time chatting 

on social 

media. 

- Bryan Adams 



Social Media 

It's a dialogue, 

not a 

monologue, 

and some 

people don't 

understand 

that. Social 

media is more 

like a 

telephone than 

a television. 

-Amy Jo Martin 



Social Media 

A lot of 

people use 

social media 

to share 

mundane 

things or for 

selfglorification. 

I try to use it 

to share 

interesting 

things with 

people. 

-Ashton 

Kutcher 



Family 

Business 

Mentoring 

Mentoring YES 

– Young 

Entrepreneurs 

for Success 

Career 

Mentoring 

9810211256, 9013698960 

rajiv@rajivkhurana.com 




Family business 

Mentoring by Rajiv 

Khurana 

Family ventures in India serve as the backbone of 

the economy. Name any field of business or social 

initiative, and families in India would have played a 

pivotal role. 

Family businesses have their own unique style and 

culture which keep evolving over the time. Market 

opportunities have been expanding globally; 

technology has been helping in the need and speed 

of delivery and the social and family milieu has 

created new dimensions in control and decisionmaking 

power-centres, besides the newer 

generation aspiring for new avenues or seeking a 

higher and faster stake in the enterprise. 

Complexities have been rising and so has the 

commitment to succeed. 

Globally, businesses are seeking professional 

MENTORS for advice, strength and support. In 

India, highly aware families have followed suit. 

Some are gearing up, while a large number still live 

in the comfortable bliss of ignorance. 

You too can easily reach out to a MENTOR 

if you identify your family business with any of 

these illustrative needs: 

International 

Management 

Consultant & Trainer, 

Venture Mentor, 

Executive Coach, 

Social Entrepreneur, 

Well published 

writer… 


1/3 


You want your business to move 

into a new orbit of expansion and 

excellence 

You are bored with a nominal 

arithmetic progression of growth 

and wish to transform to a 

dynamic, geometric progression 

You are facing some immediate 

issues and need a fresh, 

independent perspective 

You need a fresh look at your 

vision, mission, values and goals 

You want your business to raise its 

standards and performance bar 

You desire a rational alignment of 

all family members and senior 

executives vis-à-vis your goals and 

overall direction. 

You desire to identify and/or 

strengthen your competitive edge 

You wish to strengthen the work 

culture and change the customer 

and people-outlook of your 

business 

You need a sounding board for 

your ideas 

You wish someone could 

challenge your assumptions and 

preparedness 

You need support to refine the 

Knowledge, Skills, Attitudes and 

Work Habits within the family and 

senior employees 

Family business Rajiv 

by 

Mentoring Khurana 

2/3 



Family business 

Mentoring by Rajiv 

Khurana 

 

 

 

 

 

 

 

 

You need help in the right 

induction of family 

youngsters 

You need support for the 

grooming and mentoring of 

family youngsters to refine 

their experience and skills as 

they get ready for 

responsible leadership roles 

You wish to create a 

smoother business 

succession plan for the next 

generation to take over 

You need help in conciliation, 

reduction or resolution of 

cross-generation friction 

You want to improve the 

leadership and managerial 

abilities of the family and the 

team 

You desire a good blending 

with your partners and all 

other stakeholders 

You need more time for 

yourself and desire to 

decentralize and move into 

an advisory role 

You dream to be known as an 

institution builder instead of 

remaining a business 

sustainer 

Your choice could be any or 

many of the above. 

Professional MENTORING can 

help your business achieve 

your aspirations. 

Let’s talk it out. 

Fix an appointment for a 

no-commitment dialogue with 

RAJIV KHURANA at our office. 

9810211256, 9013698960 


http://in.linkedin.com/in/rajivkhurana 3/3 



MENTORING 

Young 

Entrepreneurs 

for 

Success 

For Young 

Entrepreneurs: 

New in business 

Starting a new 

business 

Settling into their 

family business 

Wanting to do better 

in business 

International 

Management 






writer… 


YES 

Imagine Sachin Tendulkar or Virat Kohli 

without a Coach or a Mentor! Parents, 

friends and well meaning relatives could 

not have put them on the right path for 

pursuing greatness. 

We all need a coach, a mentor, a guide, a 

facilitator, a reflector, a listener, a 

professional friend or an advisor. 

The earlier the better! 

Make sure that the person is competent 

and accomplished to help you succeed in 

personal and professional situations. Your 

well mentored moves can ease your 

pursuits through cumbersome challenges 

of clarity and the complex maze of 

competence, commitment and creative 

results. 

Get set to 

• Cultivate your skills for a stronger 

personality and leadership in your 

entrepreneurial journey. 

• Strengthen your functional and 

process proficiency. 

• Dream Bigger. Achieve Higher. 

Mentoring by Rajiv Khurana is customized 

to your personal needs and time flexibility. 

Fix your appointment for a 30 minute nocommitment 

dialogue at our office. 

9810211256, 9013698960 




CAREER MENTORING 

by Rajiv Khurana 

International 

Management 






writer… 

Why 

Career 

mentoring? 

C 

A 

R 


E 

E 

R 

Confusion: Choices, 

Entry to Exit, Options, 

Mid-career blues, 

Personal branding, Digital 

presence… 

Acquisition: From 

employability to 

advancement - 

Knowledge, Skills, 

Attitude, Habits, 

Behaviour, Certifications, 

Courses… 

Route-map: Goal clarity, 

Milestones, Personalaction 

dashboard… 

Engagement: Role 

clarity, Balancing and 

aligning with 

organisational needs, 

Strengthening Team and 

Leadership roles, Pacing 

the performance relays… 

Excitement: Enhancing 

intrinsic motivation, 

Energising challenges, 

Experimenting with 

multiple avenues… 

Relationships: Intra and 

Inter-teams Seniors, 

Networking, Work-life 

balancing… 

©Rajiv Khurana 

We choose our career. 

Our career makes us. 

Our journey through different 

checkpoints is full of 

Compulsions 

Ambiguity and 

Re-prioritizing, yet 

Enthusiasm 

Enlightenment and 

Rejuvenation. 

How are you sailing through? 

How often do you feel the need 

for a coach, a mentor, a guide, a 

facilitator, a reflector, a listener, 

a professional friend or an 

advisor? 

Considering the appointment of 

your MENTOR to be the job of 

your boss or the company alone 

is letting them take charge of 

your career. 

You have the highest stake in 

your career. You decide. 

Help for short-term clarity to 

long-term course correction is 

just a meeting away. 

Send an email answering, ”Why 

do I need a MENTOR?”, and we 

may invite you for a 30 minute, 

no-commitment dialogue at our 

office. 

9810211256, 9013698960 




Make 

Coaching Learning Advancing Sharpening Smartening 

© 

Your 

SMART 

People 

SMARTER 

Periodic learning investments 

do wonders to people and 

business. Take your people to a 

new orbit of awareness and 

equip them with SMART skills 

they need. Start catapulting 

your business to the level next. 

Each programme shall be 

tailor-made to your 

organization’s specifications 

and nuances. You are 

different. Your programme 

should be different too. 

Call us for a dialogue. 

+91 9810211256 

+91 9013698960 



S 

M 

A 

R 

T 

E 

R 

Sharpening Business 

Presentations 

Multimedia Usage in 

Training 

Accelerating 

Innovativeness 

Reaping High 

Performance through 

Coaching & 

Mentoring 

Team playing and 

Leading 

Enhancing Personal 

Effectiveness 

Rejuvenating Digital 

Presence & Personal 

Branding 


FIND 

More 

Free 

Downloadable 

Resources at

Personal Branding

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